Master in Sport Technologies and Digital Transformation

A pioneering and unique Master to answer the Sports Industry‘ need of qualified profesionals in New Technologies

You will gain an in-depth knowledge of New Technologies applied in sports through a practical methodology led by industry leaders.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
¿TE AYUDAMOS?+34 648 203 802
Master in Sports Technologies for the sport business


Nov 2, 2020


9 months
  • Develop your Sports Industry career in the most demanded positions in the future: Data analyst, Specialist in AI and Machine Learning…
  • Teaching staff made up of Executives and experts from the New Technologies and the Sports Industry.  

*Get a 15 % discount on the tuition fee if you register before August 31. Check the terms and conditions here.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
¿TE AYUDAMOS?+34 648 203 802

Key Points

All the information you need to know

  • Fecha de Inicio

    Nov 2, 2020

  • Modalidad


  • Duration

    9 months

  • ECTS


  • Language


  • Campus

    Madrid Alcobendas

  • Universidad

    Universidad Europea de Madrid

  • Área de Conocimiento

    Sports, Business and technology

  • Tipo de Estudio


Why study this program?

Master in Sport Technologies

Pioneering Master in Spain answering the Sports Industry need for qualified professionals in New Technologies


International Experience

Enjoy a unique experience in London where you’ll meet Executives from the New Technologies and the Sports Industry.

Visits to top sports institutions

Over 10 visits to leading sports institutions where you meet top sports industry executives.

Andrea Perissinotto

Andrea Perissinotto

Manager for Institutional Relations

"At Universidad Europea we know that the treatment of the student is the most important. Please fill in your details and we’ll contact you"

disfruta de hasta un 90% de descuento

Solo hasta el 16 de julio.

Pide información y nuestros expertos se pondrán en contacto contigo. ¡Plazas limitadas!

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Do you still have doubts?

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Ideal for if you want to learn


Perfil de nuevo ingreso y vías de acceso al título.

This Master's is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport. The main applicant profiles are:

  • Graduates with a technical qualification (engineering, mathematics...)
  • Graduates with a qualification in Management or Finance
  • Graduates in a sports-related subject
  • Professionals in the sports industry with proven experience
  • Technicians in the field of new technology, finance and/or business with proven experience.

Requisitos de acceso

Inglés B2

Study plan


Ecosystem of the sports industry from a business perspective

  • About companies and businesses
  • About Innovation
  • About technology
  • About Marketing
  • About Research
  • About Finance
  • About Organization
  • About Transformation
  • About Governance & Legal
  • About Project Management"
  • From Sport to Sportainment
  • New paradigm of access to sport media content
  • Trends in the future of Sports Business
  • Glocalization of Sports Business Strategies


  • Big Data
  • Business Strategies based in Data analytics
  • Business Methodologies and tools applied to the sports industry
  • Implementation of new business strategies in Sports
  • High performance through BI
  • Main BI Tools in Sports
  • Geolocalization


  • Research tools applied to the Sports Industry
  • Digital Marketing (apps, web, social…)
  • Social Listening
  • AI and machine Learning
  • Automatization in Digital Marketing
  • Marketing and Data Analytics
  • New tools for digital marketing
  • Digital Marketing Strategies


  • Sports media and technology
  • Technologies applied to Sports communication
  • Public Relations in the new sports scenario
  • Communication Strategies
  • Sports Production



  • New technologies and innovations for Sport Venues
  • Smart Venues and Smart Cities
  • Innovation in Sport Events
  • IoT for sports
  • VR and AR


  • From Fan engagement to Fan Monetization
  • Technology and Fan Experience Journey
  • Innovation in Fan Monetization strategies (from off to online)
  • Data Analytics for the fan
  • Gamification
  • Sport and Health


  • Revenue streams in the sport industry: an innovative approach
  • Security and cybersecurity
  • Blockchain and IoT
  • Data analytics for sports operations
  • Innovative business tools (blockchain, cashless...)


  • "Traditional” sports: creating new formats
  • New Sports
  • eSports
  • Innovation in pricing
  • Innovation in marketing and communication
  • Innovation in Distribution
  • Innovation in Ticketing
  • Innovation in Sports Tourism
  • Innovation in Servuction


  • Entrepreneurial Mindset in Sports Innovation
  • Methodologies and Tools to generate Innovation
  • Leading, Planning and Implementing the change


  • Opción A  - Sports Entrepreneurial Initiative
  • Opción B - Innovation consultancy project at Sports Organization


  • Real Madrid Innovation Experience Study Case


Program Directors: 

Álvaro Bustamante – IT Engineer, expert in Artificial Intelligence, Master's in Big Data Applied to Sport, Graduate in Physical Activity and Sports Sciences, Master's in Sports Management and High-Performance Sports and expert in Digital Commerce. Currently a Professor and Researcher at Universidad Europea in Madrid.

Michael Sutherland - Chief Transformation Officer Real Madrid C.F.


  • Julian Mellini - Global Head of Insights and Business Intelligence at Real Madrid C.F.
  • Mounir Zok- Founder & CEO N3XT SPORTS
  • Iris Córdoba - Global Sports Innovation Center (GSIC) by Microsoft General Manager
  • Enrique Coronas - Barrabés Sports Director
  • Carlos Cantó - Founder & CEO SPSG Consulting and Investments
  • Edouard Legendre - Strategic Planning Director Geometry Global.
  • Nuno Alves - Director Wink Transforming Through Digital & Esports
  • Rohn Malhotra - Co-Founder at SportsTechX
  • Clemente Sierra - Manager TOOLS S.L.
  • Mikel Bárcena - Deputy General Manager, Business Area. Baskonia-Alavés Group
  • Javier Tola - Managing Director Simply Sport.
  • Juan Carlos Fociños - Sponsorship Manager at FBM (Federación Baloncesto Madrid).
  • Óscar Ugaz - Strategy Director Atomikal Marketing Digital.
  • Javier Doña - Stadia & Arena Advisor
  • Tomás Gutiérrez - Manager Nova Capital 
Price and advantages Master in Sports Technologies for the sport business

15 %


13.500 €

Precio total anual

Find your scholarship

  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships
Apply for a scholarship!

Why study the Master in Sport Technologies and Digital Transformation?

The sports industry is currently undergoing a disruptive process in which all the management and business procedures and/or models are being transformed thanks to new technologies - an innovative process affecting every aspect of the industry.

The Master's in Sports Technologies for the sport business has been designed by prestigious and highly regarded executives and professionals, leaders in the field of innovation and digital transformation in the sports industry.

Reports such as The Future Of Jobs (2018) by World Economic Forum point to how some of the most demanded professionals in the coming years will be related to the field of technology and innovation: Data analyst, AI and Machine Learning specialist, digital transformation specialist…

This master's aims to give the student an in-depth practical knowledge of how to work and make the most of the latest technologies used in sport (from Data Analysis to Virtual Reality, Blockchain to Geolocalization), taking into account the importance of applying the right strategies so as to get the best yield possible from them.

This new paradigm requires trained professionals who are capable of managing change and have an in-depth knowledge of what innovation means and which key processes and strategic abilities are needed in order to start effective disruptive processes, according to each situation and context.

The program is made up of international experts on digitally transforming businesses and Industry 4.0, as well as recognised professionals from the world's leading sports entities.

Students will also have the opportunity to learn about the business and transformation model used by Real Madrid C.F. first-hand from its professionals. There will be a particular focus on the Club's Transformation team and other employees who will be taking part in implementing real cases and training projects within the day-to-day workings of the Club.

This program will end with a week of trips, workshops and meetings with top-level directors in London, an innovative Hub in Europe.

This Master's will allow students to both develop their skills as an entrepreneur and have the support of its teaching staff to further their own business adventure.

Hand in hand with the best professionals

  • Alvaro Bustamante

    Director - Master in Sports Technologies for the Sport Business

    Alvaro Bustamante

    Our master's degree will provide you with the latest knowledge and insights to enhance global performance through technology in sports.

Career opportunities

You can also check

Admission process

1. Documentation

To begin your admission process, the first thing to do is book your appointment online or by calling 91 740 72 72.

  • Selectividad card showing eligibility status
  • Two photocopies of your ID
  • Academic record file transfer 
  • Proof of payment of the Admission fee before or on the date of appointment

2.  What does the admissions test consist of?

  • Skills and abilities test
  • General knowledge test
  • Language assessment test
  • Personal interview

When will you know you’ve been accepted?

You’ll find out the result of the admissions test via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at

3. Reserve your place

Along with the admissions letter, you will receive an envelope with information about official registration. It is recommended that in order to reserve your place, you should respond within 7 days of receiving the letter.

4. Registration

All students joining the Universidad Europea for the first time, wanting to study a degree, must open a file with the university, prior to registration. The Department of Admission for New Students will provide the candidate with all the documentation and forms to complete their registration.

Convalidations and transfers

You don’t have to carry on doing something you don’t want to. For this reason, we have designed specific convalidation and university transfer plan. If you want to know your personalized plan, as quickly and easily as possible, send us an email to along with the following documentation:

  • Personal academic certificate of the original degree.
  • Study plan sealed by the Secretariat of the center of origin.
  • The academic program of the subjects studied and/or enrolled in the original degree.
  • Officially translated degree certificate (only in the case of foreign graduates)

In case of requesting recognition for professional experience, you will be required to provide;

  • Work life certificate
  • Curriculum vitae
  • Company certificate, only in those cases where it is necessary to prove the functions performed in the company, or in cases of students with international professional experience who cannot provide a work-life certificate.

For any questions, you can contact our advisers by calling 91 834 34 35.

Scholarships and grants program

We’re here to help. If you want to study at Universidad Europea, you have a number of internal and official scholarship options to apply for. In addition, we provide comprehensive Financing and Discount options

Professional practices

Internships in companies are a key element in your education. Acquiring experience and putting into practice what you have learned on your degree is the best way to enter the labor market. There are two types of internship, curricular (which are included as part of your program) and extracurricular (which you can do on a voluntary basis).

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and register before you start the internship. Both the company and a professor on your course will monitor your progress on the internship as well as providing an evaluation at the half way mark and upon completion. 

If you want to gain extra work experience before finalizing your university studies, you are welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose but we remind you that internships are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you will benefit from the internships.