Executive MBA in Sports Management online

A unique chance to study with the input from professionals at the world’s leading football club
Voted the Best Master’s Degree in Sports Management in Spain by El Mundo newspaper and one of the 10 Best Master’s Degrees in Sports Management in the World by Sports Business Magazine


13 May. 2019


10 meses
  • Study trip to New York to see top sports facilities and meet leaders of the sports industry.
  • Faculty consists of top professionals from every area in sport: facilities, marketing, new media.

Puntos Clave

Voted the Best Master’s Degree in Sports Management in Spain

  • Fecha de Inicio

    13 May. 2019

  • Duración

    10 meses

  • Idioma


  • ECTs


  • Modalidad


  • Campus


  • Universidad

    Universidad Europea Online

  • Área de Conocimiento

    Deporte, Empresa y tecnología

  • Tipo de Estudio


¿Por qué estudiar este programa?


Líderes en el sector deportivo

Programas realizados en colaboración con la Escuela Universitaria Real Madrid.



El 89% de nuestros alumnos tiene empleo en menos de 12 meses tras finalizar sus estudios.


Claustro en activo

100% del claustro formado por profesionales en activo en el área deportiva.

¿Todavía tienes dudas?

Te pedimos unos datos, los justos para poder llamarte y darte la información que necesites

Todos los campos son obligatorios*

Ideal para ti si quieres aprender


Perfil de nuevo ingreso y vías de acceso al título.

Student profile and study access information:

This Executive MBA is specially designed for professionals and executives who need to combine work and study. The objective of the Executive MBA in Sports Management is to train management professionals in the world of sports, especially executives in the field of sports who wish to update their knowledge, graduates and professionals from other fields of knowledge who wish to focus their professional careers on sports management, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.

Requisitos de acceso

For admission to the MBAUniversity Master inmanagement of sportsorganizations are required to student legal requirement in accordance with provisions R.D. 861/2010:

  • Be in possession of an official Spanish university degree, or one issued by an institution of higher education belonging to another State member ofthe space European ofhigher education entitling to the teachings of Masteraccess.
  • Be in possession of acertificate in accordancewith the educational systems outside theEuropean area of higher education in their titles, subject to verification bythe University that thosecredited a level ofeducation equivalent to the corresponding Spanish official university degrees and that they authorize in the exporting country of thetitle for access to postgraduate teachings. Access by this route doesnot imply, in any case, theapproval of the previoustitle of which the person concerned is in possession, or appreciation to othereffects than the study theteachings of Master.
  • Prove to have the rightlevel of English according to the chosen mode, which will be assessed bya personal interview.

Plazas de nuevo ingreso

205 seats offer maximumback income among thefour available modalities (Presential in Spanish andEnglish and 100% digitalin Spanish and English)

Proceso de admisión

The admissions process for Real Madrid Graduate School - Universidad Europea programs runs throughout the whole year, although enrollment in all graduate programs depends on the availability of places.

For personalized guidance, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón), or contact us via phone: (+34) 918 340 192 or e-mail:

  • ueonline@universidadeuropea.es to receive advice from the Graduate Degree Admissions staff.
  • Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff will send them a date for taking the entrance exams for the program they are interested in, and for a personal interview with the Master´s Program Director or a member of the Admissions Committee.
  • The admissions process does not involve any costs or commitment for candidates, until their place is formally reserved.

Convalidations and transfer of center

If you want us to make a personalized validation plan quickly, free and without commitment, you can do it here

Financial aids

At the European University we have a complete system of financial aid at your disposal to facilitate the payment of your education.

  • Payment flexibility
  • Deferred monthly payment
  • Aid for prompt payment
  • Aid for continuing studies
  • Aid for simultaneity of studies
  • Aid for having a family member at the European University

We also offer a number of scholarship options, including:

Check here the complete selection of official and of the European University scholarships

Plan de estudios

Titulación oficial

A la finalización del programa, el estudiante recibirá el título de Executive MBA in Sports Management otorgado por la Universidad Europea de Madrid

Plan de estudios


  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects


  • Annual Accounts for Sports Clubs and Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management


  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media


  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management


Calendario lectivo

Consulta aquí.

Calendario de implantación.



Pablo Burillo

PhD in Sports Sciences. MBA in Sports Management. Master´s Manager.

Rafael de los Santos

New Media Director at Real Madrid C.F. Master´s Manager.

Aila Ahonen

PdD, Senior Lecturer JAMK University of Applied Sciences

Diego Borrás

Programme & Module Lead, Sports Management at UCFB, London

José Ramón Capdevila

Director Player Lens

Pedro Díaz Ridao

PhD. Professor at UEM Real Madrid/Founder of Inspirasports

Javier Doña

Consultant, MKG ARENA

Juan Carlos Fociños

Sponshorship Manager at Basketball Federation of Madrid

Thomas Fricke


Pablo García-Manitz

CEO Bewolfish

Steve Gera

Assistant Coach and Head of Innovation, Cleveland Browns

Matthew Good

Senior Manager Strategic Planning Telefónica

Robert Good

Strategic Consultant HH.RR.

Tomás Gutiérrez

CEO Novacapital

Juan Carlos Higueras

PhD. Advisoring, Mentor & Investor in StartUps

Florian Knorr

General Manager at Beovation

Ramiro Lahera

General Manager at Táctica Sport Culture

Edouard Legendre

Sponshorship Director at Ogilvy

Scott Mintto

Sports MBA Director, San Diego State University

Martha Saavedra, PhD

Professor at Universidad of California, Berkeley

Ángel Sanz

CEO and Founder The Crow Legacy Company

Ignacio Somalo

PhD. Founder at Lonesome Digital

Javier Tola

Managing Director Simply Sport

Pablo Vega

PhD. Professor at UEM Real Madrid/Road Director Royal Spanish Athletics Federation

Laszlo Zopcsak, PhD

Deputy Director at EuropeActive

% doctores


Garantía de Calidad

Enlace a la normativa de la universidad

Consulta aquí

Enlace al sistema de quejas, reclamaciones y sugerencias

The European University puts at your disposal the application "General Online Instance" to attend and resolve your queries, requests and complaints.

Calidad académica

The Universidad Europea is renowned for its academic excellence and has been recognized worldwide with awards as prestigious as the European Seal of Excellence 500+, Qualicert certification and the Madrid Excellence award.

In the international accreditation rating QS Stars, the Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. The Universidad Europea  has achieved the maximum score of five stars in Employability, Teaching, Facilities and Social Responsibility.


Competencias del título

Competencias básicas

  • CB1: Possess and understand knowledge that provides a basis or opportunity to be original in the development and / or application of ideas, often in a research context.
  • CB2: Students know how to apply the knowledge acquired and their ability to solve new or unfamiliar environments within broader (or multidisciplinary) contexts related to their area of study.
  • CB3: Students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
  • CB4: Students know how to communicate their conclusions, knowledge and reasonings that support them to specialized and non-specialized audiences in a clear and unambiguous way.
  • CB5: Students develop the skills to allow them to continue studying- be it self-directed or autonomous.

Competencias transversales

  • CT1: Responsibility: That the student is able to assume the consequences of the actions he/she performs and respond to his/her own actions.
  • CT2: Self-confidence: That the student is able to act confidently and with sufficient motivation to achieve their objectives.
  • CT3: Awareness of ethical values: The student's ability to feel, judge, argue and act according to moral values in a coherent, persistent and autonomous way.
  • CT4: Communication skills: That the student is able to express concepts and ideas effectively, including the ability to communicate in writing with conciseness and clarity, as well as speaking in public effectively.
  • CT5: Interpersonal understanding: That the student is able to perform an active listening in order to reach agreements using an assertive communication style.
  • CT6: Flexibility: That the student is able to adapt and work in different and varied situations and with diverse groups. It involves assessing and understanding different positions adapting their own approach as the situation requires.
  • CT7: Teamwork: That the student is able to participate in an active way in the achievement of a common goal, listening, respecting and valuing the ideas and proposals of the rest of the members of his team.
  • CT8: Initiative: That the student is able to anticipate proactively proposing solutions or alternatives to the presented situations.
  • CT9: Planning: That the student is able to effectively determine their goals and priorities by defining the actions, deadlines, and optimal resources required to achieve those goals.
  • CT10: Innovation-Creativity: That the student is able to devise new and different solutions to problems that add value to problems that arise.

Competencias especificas

  • CE.1.- Have an integrated vision of all the dimensions of the company in the sports sector: the external, internal or organizational, and that of the people or human capital that form it, to be able to analyze the problems, and search As a team, solutions that allow you to achieve your strategic objectives. For this, it will assume an autonomous and collective learning that allows it to make decisions and assess the economic and social impact of them.
  • CE.2.- Lead, from an integral ethical and social responsibility approach, projects and teams assessing the impact of their decisions on benefits, the market, people and society.
  • CE.3.-Master the keys of the great areas of world sport, to turn them into competitive advantages for the growth of the company within its sector.
  • CE.4.-Analyze the economic, legal and technological environment of a sector and carry out an evaluation and strategic planning in the medium and long term using the existing reference tools.
  • CE.5.-Master the new trends and business practices of corporate social responsibility policies that affect the sports sector and be able to define a corporate social responsibility policy for each business.
  • CE.6.-Assume the competences of a manager: leadership, emotional intelligence, communication skills, team management, group work, planning, conflict resolution, negotiation and orientation to results, always from a responsible approach and under a multicultural perspective respecting diversity.
  • CE.7.-Master the concepts and strategic reference tools for the organizational dimensioning of a company in the sports industry and be able to select which is the best strategic alternative to apply in each market and company.
  • CE.8.-Know the tools for the management of a company's operations as well as the business practices of reference in the sports industry, which ensure the efficiency of the activity and the fulfillment of the objectives set.
  • CE.9.- Design the plans of the different areas (marketing, communication and sales, finance, production, human resources), using coordination criteria between them and aligned with the company's general strategy.
  • CE.10.- Master the key concepts of reference for the dimensioning of the new organizational structures and be able to implement plans that involve changes and adaptations with criteria of resource optimization and knowledge management.
  • CE.11.-Apply and translate into action everything they have learned in one of the areas of decision of the company through professional practices. They can do so through the agreements of the university with companies in the sector or sports industry, and especially in the area of interest that is most attractive for their future professional development - management, marketing and communication, operations, finance, - and show the competencies for successful integration into a business team

Sistema interno de garantía de calidad

La Universidad Europea ha diseñado su Sistema de Garantía Interna de Calidad acorde con las directrices de la Fundación para el Conocimiento Madri+d Agencia Autonómica para la Evaluación de la Calidad de las Universidades, como base estructural para garantizar la calidad de las nuevas titulaciones oficiales según las directrices de calidad del Espacio Europeo de Educación Superior (EEES) y la Ley Orgánica 4/2007, de 12 de abril, por la que se modifica la Ley Orgánica 6/2001, de 21 de diciembre, de Universidades.

Miembros de CCT

    • D. Pablo Burillo (Director de programa MBA Online)
    • Dña. Marisa Sáenz (Directora de programa MBA Presencial)
    • Dña. Raquel Esteban (Directora Académica Escuela Real Madrid)
    • Dña. Silvia Fernández (Vicedecana de Posgrado)
    • Dña. Verónica Gabaldón (Coordinadora académica)
    • Delegado de estudiantes
    • D. Gianfranco Ferrari (Responsable Calidad UEM)

Experiencia universitaria

Enlace a servicios de gestión

Enlace a servicios de orientación

Precio y ventajas del Executive MBA in Sports Management online



  • Flexibilidad de pago.
  • Ayudas al estudiante de alto rendimiento.
  • Ayudas por continuación de estudios.
  • Ayudas por simultaneidad de estudios.
  • Ayudas por tener un familiar en la Universidad Europea.
  • Becas de la Universidad Europea.
  • Becas Oficiales.
  • Departamento TIC


  • The objective of the Executive MBA in Sports Management is to train management professionals in the world of sports, especially executives in the field of sports who wish to update their knowledge, graduates and professionals from other fields of knowledge who wish to focus their professional careers on sports management, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.
  • We are a Graduate School born from a partnership between Universidad Europea and Real Madrid Football Club. Moreover, we are the first and only Graduate School that specializes in sports within the fields of: Management, Law, Marketing & Communication, Physical Education, and Health & Sports Medicine.
  • If you want to succeed in the Sports Industry, Real Madrid Graduate School – Universidad Europea, offers you a unique opportunity in which Real Madrid’s Management Model; the most valuable Sports Club according to Forbes, is transferred to the classroom by the most renowned professionals of the industry. Real Madrid is the most successful Club in the world, the “Best Club of the 20th Century” according to FIFA, and the sports entity with the highest revenue according to Deloitte’s annual reports.
  • Meanwhile, sport has become a social phenomenon that goes beyond mere competition and provides societies with important benefits in terms of economic wealth, employment, values development, and the promotion of health and education.


La opinión de nuestros antiguos alumnos

  • Yahya Kemal Axu

    Alumna Internacional Master in Sports Law

    Yahya Kemal Axu

    I’ve learned from experienced professionals and am lucky to be a part of this exceptional international community.

  • Robrecht Sauter

    Alumno Internacional Master in Sports Law

    Robrecht Sauter

    Real Madrid Graduate School Universidad Europea’s gives me the opportunity to pursue my dreams in the sports world.

  • Michael Tait

    Alumno Internacional Master in Sports Law

    Michael Tait

    I’m now part of community that is passionate about helping each other begin a career in the field of their dreams.

De la mano de los mejores profesionales

  • Pedro Díaz

    Director del Global Executive MBA (Escuela Real Madrid)

    Pedro Díaz

    Es un privilegio ser parte de un programa que forma a los nuevos líderes que demanda nuestra sociedad.

  • Francisco Gross

    Profesor del Grado en Gestión Deportiva

    Francisco Gross

    Convive en un ambiente internacional que te ayudará entender las facetas del mundo deportivo de forma transversal.

  • Javier Sánchez

    Profesor del Grado en Gestión Deportiva

    Javier Sánchez

    La apuesta por la investigación aplicada convierte a la Universidad Europea en un referente internacional

Salidas profesionales

The careers linked to this specialization are in companies relating to sports, in areas such as:

  • Sports entertainment.
  • Multi-sport events.
  • Sports and exercise services (sport for all).
  • Sports academies.
  • Fitness/wellness chains.
  • Clubs
  • Federations.
  • Athlete representation.
  • Sports equipment multinationals.
  • Sports infrastructure multinationals.
  • Multinationals which invest heavily in sports sponsorship.
Salidas profesionales

También puedes consultar

Proceso de admisión

1. Documentación

Para comenzar tu proceso de admisión, lo primero que debes de hacer es reserva tu cita a través de internet o llamando al 91 740 72 72.

  • Tarjeta de Selectividad con la calificación de apto
  • Dos fotocopias del DNI
  • Tasas de Traslado de Expediente
  • Pago de Tasa de Admisión con anterioridad o el día de la cita

2. ¿En qué consiste la prueba de acceso?

  • Test de evaluación de competencias y habilidades
  • Test de conocimientos generales
  • Prueba de evaluación de Idiomas
  • Entrevista personal

¿Cuándo sabrás si estás admitido?

Conocerás el resultado de la prueba de acceso a través de una Carta de Admisión que recibirás a tu correo electrónico. Si tienes cualquier duda, puedes resolverla con nuestro equipo del Departamento de Atención y Admisión de Nuevos Estudiantes (ads@universidadeuropea.es).

3. Reserva de plaza

Junto a la Carta de Admisión, recibirás el sobre de Matrícula Oficial. Es recomendable que hagas tu reserva en un plazo de 7 días naturales desde que recibes la carta.

4. Matriculación

Todos los alumnos que ingresen por primera vez en la Universidad Europea y quieran acceder a un grado, deberán realizar la apertura de expediente, antes de su matriculación.

El Departamento de Admisión de Nuevos Estudiantes facilitará al candidato toda la documentación e impresos para poder formalizar su matrícula.

Convalidaciones y traslados de centro

No tienes por qué seguir en algo que no te gusta. Por eso, hemos diseñado planes específicos de convalidaciones y traslados de centro. Si quieres conocer el tuyo personalizado, de manera rápida, sencilla y gratuita, mándanos un email a convalidaciones@universidadeuropea.es junto con la siguiente documentación:

  • Certificado académico personal de la titulación de origen.
  • Plan de estudios sellado por la Secretaría del centro de procedencia.
  • Programa académico de las asignaturas cursadas y/o matriculadas en la titulación de origen.
  • Título oficial traducido (solamente en el caso de titulados extranjeros)

En caso de solicitar reconocimiento por experiencia profesional, será necesario aportar:

  • Certificado de vida laboral
  • Curriculum vitae
  • Certificado de empresa, sólo en aquellos casos donde se necesite acreditar las funciones realizadas en la empresa, o en casos de estudiantes con experiencia profesional internacional que no puedan aportar vida laboral.

Para cualquier duda puedes ponerte en contacto con nuestros asesores especializados, llamando al 91 834 34 35.

Programa de becas y ayudas

Queremos ayudarte. Si quieres estudiar en la Universidad Europea, tendrás a tu disposición una amplia selección de becas propias y oficiales, además de un completo Plan de Financiación y Descuentos.

Prácticas profesionales

Las prácticas en empresas son un elemento clave en tu formación. Adquirir experiencia después de lo aprendido en tu titulación, es la mejor forma de entrar en el mercado laboral. Hay dos tipos de prácticas, las curriculares (incluidas en tu plan de estudios) y extracurriculares (las que puedes hacer de forma voluntaria).

Para realizar las prácticas curriculares en empresas, necesitarás tener el 50% de los créditos aprobado y matricular la asignatura antes de comenzar tus prácticas. Estas prácticas llevan un seguimiento por parte de la empresa y del profesor de prácticas, así como la realización de informes intermedios y finales para su evaluación.

Si quieres mejorar tu experiencia laboral antes de concluir tu formación universitaria, puedes hacer prácticas extracurriculares. Podrás hacerlas en cualquier curso pero te recordamos que las prácticas son un complemento formativo a tus estudios; por tanto, cuanto más conocimiento hayas adquirido a lo largo de la carrera, mayor provecho sacarás de la experiencia de prácticas.