Executive MBA in Sports Management online

Voted the Best Master’s Degree in Sports Management in Spain

Voted the Best Master’s Degree in Sports Management in Spain by leading Spanish newspaper El Mundo and one of the 10 Best Master’s Degrees in Sports Management in the World by Sports Business Magazine*.


  • Fecha de inicio

    29 Oct. 2018

  • Idioma


  • Precio


  • Duración

    10 meses

  • ECTS


  • Modalidad


Imagen MBA

¿Quieres más información?

¿Por qué estudiar este Programa?

  • The objective of the Executive MBA in Sports Management is to train management professionals in the world of sports, especially executives in the field of sports who wish to update their knowledge, graduates and professionals from other fields of knowledge who wish to focus their professional careers on sports management, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.
  • We are a Graduate School born from a partnership between Universidad Europea and Real Madrid Football Club. Moreover, we are the first and only Graduate School that specializes in sports within the fields of: Management, Law, Marketing & Communication, Physical Education, and Health & Sports Medicine.
  • If you want to succeed in the Sports Industry, Real Madrid Graduate School – Universidad Europea, offers you a unique opportunity in which Real Madrid’s Management Model; the most valuable Sports Club according to Forbes, is transferred to the classroom by the most renowned professionals of the industry. Real Madrid is the most successful Club in the world, the “Best Club of the 20th Century” according to FIFA, and the sports entity with the highest revenue according to Deloitte’s annual reports.
  • Meanwhile, sport has become a social phenomenon that goes beyond mere competition and provides societies with important benefits in terms of economic wealth, employment, values development, and the promotion of health and education.

Differential aspects

Undoubtedly one of the strongest points of this program is that not only does it work with a Club of the stature of Real Madrid, it also involves top professionals from every area of sports. Real Madrid Football Club is a worldwide benchmark for sports management, as shown by its commitment to continuous innovation in every area of sports management: facilities, marketing, new media, and more.

Our close connection with this important institution not only brings us into contact with top professionals, it also exposes us to continuous innovation in a world leader in every aspect of sports management. This program could hardly hope for a better Director from Real Madrid C.F., than Mr. Rafael de los Santos (New Media Director) whose everyday work deals with major advances and developments in new technologies applied to sports. The international nature of this program will enable students and sports managers to obtain the broadest possible perspective on all existing sports management models, not only in Spain but also beyond our borders, thanks to the participation of a top-class international faculty. This educational commitment will exponentially improve the scope and professional possibilities of our students. During the first week of each program, to meet and get to know the professors, the colleagues, the Real Madrid CF facilities, and to assist to different   masterclasses about the Sports Industry.

Usually in February but always subject to confirmation, ‘White Week’ (Semana Blanca) in Madrid, consisting of meetings with the Club’s   directors. Usually before Easter, an Study tour to New York, including visits to facilities and sport events, and meeting with leading sports   figures in the United   States. In all cases, travel and accommodation expenses shall be paid by the student. The New York trip has an additional cost of € 1,050.

Precio total 10.500€

Incluye reserva de plaza y docencia

Ayudas y Becas

  • Flexibilidad de pago.
  • Ayudas al estudiante de alto rendimiento.
  • Ayudas por continuación de estudios.
  • Ayudas por simultaneidad de estudios.
  • Ayudas por tener un familiar en la Universidad Europea.
  • Becas de la Universidad Europea.
  • Becas Oficiales.

Acerca del Executive MBA in Sports Management online

Una metodología online enfocada a ayudarte a superar tus estudios y a conseguir tus objetivos.

  • Fácil de usar con una experiencia de enseñanza simple, intuitiva, agradable y flexible, que te permite compaginar el estudio con tu día a día.
  • Basada en contenidos originales diseñados por los mejores expertos en cada materia. Los recursos están pensados para un aprendizaje eficiente y de calidad y planificados para que puedan adaptarse a tu ritmo de estudio.
  • Complementada con clases magistrales y tutorías virtuales interactivas online donde podrás resolver tus dudas y hacer tus aportaciones.
  • Con un sistema de evaluación continua, que te permite en todo momento ser conocedor de tus progresos.
  • Con una comunidad educativa que ponemos a tu disposición, un cuerpo docente de primera línea, un tutor personal y un director de programa o académico que te acompañarán durante todo tu proceso formativo y que te ayudarán a aprovechar mejor tu tiempo y sacar el máximo partido a tu programa.
  • Colaborativa, gracias a herramientas sociales que estimulan la interacción de los estudiantes en una red de aprendizaje global. 

Titulación oficial

A la finalización del programa, el estudiante recibirá el título de Executive MBA in Sports Management otorgado por la Universidad Europea de Madrid

Plan de estudios


  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects


  • Annual Accounts for Sports Clubs and Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management


  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media


  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management


Calidad académica

The Universidad Europea is renowned for its academic excellence and has been recognized worldwide with awards as prestigious as the European Seal of Excellence 500+, Qualicert certification and the Madrid Excellence award. 

In the international accreditation rating QS Stars, the Universidad Europea has obtained a total of four stars out of five in the international quality accreditation rating. This external accreditation system determines the level of excellence achieved by universities in several areas. The Universidad Europea  has achieved the maximum score of five stars in Employability, Teaching, Facilities and Social Responsibility. 

Sistema de Garantía de calidad

The Universidad Europea has designed its Internal Quality Assurance System in accordance with the guidelines of the Spanish National Agency for the Evaluation of Quality and Accreditation (ANECA). This quality assurance process is designed to meet the European Higher Education Authority (EHEA) and the Spanish Organic Law of 4/2007 (which modified the Organic Law of 6/2001) of universities.



Competencias Básicas

  • CB1: Possess and understand knowledge that provides a basis or opportunity to be original in the development and / or application of ideas, often in a research context.
  • CB2: Students know how to apply the knowledge acquired and their ability to solve new or unfamiliar environments within broader (or multidisciplinary) contexts related to their area of ​​study.
  • CB3: Students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
  • CB4: Students know how to communicate their conclusions, knowledge and reasonings that support them to specialized and non-specialized audiences in a clear and unambiguous way.
  • CB5: Students develop the skills to allow them to continue studying- be it self-directed or autonomous.

Competencias transversales

  • CT1: Responsibility: That the student is able to assume the consequences of the actions he/she performs and respond to his/her own actions.
  • CT2: Self-confidence: That the student is able to act confidently and with sufficient motivation to achieve their objectives.
  • CT3: Awareness of ethical values: The student's ability to feel, judge, argue and act according to moral values ​​in a coherent, persistent and autonomous way.
  • CT4: Communication skills: That the student is able to express concepts and ideas effectively, including the ability to communicate in writing with conciseness and clarity, as well as speaking in public effectively.
  • CT5: Interpersonal understanding: That the student is able to perform an active listening in order to reach agreements using an assertive communication style.
  • CT6: Flexibility: That the student is able to adapt and work in different and varied situations and with diverse groups. It involves assessing and understanding different positions adapting their own approach as the situation requires.
  • CT7: Teamwork: That the student is able to participate in an active way in the achievement of a common goal, listening, respecting and valuing the ideas and proposals of the rest of the members of his team.
  • CT8: Initiative: That the student is able to anticipate proactively proposing solutions or alternatives to the presented situations.
  • CT9: Planning: That the student is able to effectively determine their goals and priorities by defining the actions, deadlines, and optimal resources required to achieve those goals.
  • CT10: Innovation-Creativity: That the student is able to devise new and different solutions to problems that add value to problems that arise.

Competencias específicas

  • CE.1.- Have an integrated vision of all the dimensions of the company in the sports sector: the external, internal or organizational, and that of the people or human capital that form it, to be able to analyze the problems, and search As a team, solutions that allow you to achieve your strategic objectives. For this, it will assume an autonomous and collective learning that allows it to make decisions and assess the economic and social impact of them.
  • CE.2.- Lead, from an integral ethical and social responsibility approach, projects and teams assessing the impact of their decisions on benefits, the market, people and society.
  • CE.3.-Master the keys of the great areas of world sport, to turn them into competitive advantages for the growth of the company within its sector.
  • CE.4.-Analyze the economic, legal and technological environment of a sector and carry out an evaluation and strategic planning in the medium and long term using the existing reference tools.
  • CE.5.-Master the new trends and business practices of corporate social responsibility policies that affect the sports sector and be able to define a corporate social responsibility policy for each business.
  • CE.6.-Assume the competences of a manager: leadership, emotional intelligence, communication skills, team management, group work, planning, conflict resolution, negotiation and orientation to results, always from a responsible approach and under a multicultural perspective respecting diversity.
  • CE.7.-Master the concepts and strategic reference tools for the organizational dimensioning of a company in the sports industry and be able to select which is the best strategic alternative to apply in each market and company.
  • CE.8.-Know the tools for the management of a company's operations as well as the business practices of reference in the sports industry, which ensure the efficiency of the activity and the fulfillment of the objectives set.
  • CE.9.- Design the plans of the different areas (marketing, communication and sales, finance, production, human resources), using coordination criteria between them and aligned with the company's general strategy.
  • CE.10.- Master the key concepts of reference for the dimensioning of the new organizational structures and be able to implement plans that involve changes and adaptations with criteria of resource optimization and knowledge management.
  • CE.11.-Apply and translate into action everything they have learned in one of the areas of decision of the company through professional practices. They can do so through the agreements of the university with companies in the sector or sports industry, and especially in the area of ​​interest that is most attractive for their future professional development - management, marketing and communication, operations, finance, - and show the competencies for successful integration into a business team

Sistema de Garantía Interno de Calidad

  • Principales mejoras: Among the aspects of improvement of the Master in Sport Management highlights:
    • Variation in the schedule following the recommendations of students and teachers changes to four hours in four days.
    • Final master project with longer follow-up and three evaluable intermediate deliveries (marketing and financial).
    • Voluntary pre-course use of Excel for financial module.
    • Orientation session on communication and efficient presentations. Follow-up on the Master's degree with recording of the four presentations of the major cases and greater monitoring of the student's performance and evolution.
    • Master classes per module on current affairs issues with relevant national and international speakers (introduction to the sector, sports and technology, Big Data, sports, sports and women, etc.).
    • Specific sessions aimed at employment: interviews, CV, social profile and head hunters.
    • Employability improvements via increasing contact with companies.

Documentación asociada

Acceso al Sistema de Ayuda

The Universidad Europea provides access to the General Online Conditions to deal with and resolve your queries, requests and complaints.

The teaching faculty for the program consists of top-class professionals from both Spain and abroad

Pablo Burillo

PhD in Sports Sciences. MBA in Sports Management. Master´s Manager. 

Rafael de los Santos

New Media Director at Real Madrid C.F. Master´s Manager. 

Aila Ahonen

PdD, Senior Lecturer JAMK University of Applied Sciences

Diego Borrás

Programme & Module Lead, Sports Management at UCFB, London

José Ramón Capdevila

Director Player Lens

Pedro Díaz Ridao

PhD. Professor at UEM Real Madrid/Founder of Inspirasports

Javier Doña

Consultant, MKG ARENA

Juan Carlos Fociños

Sponshorship Manager at Basketball Federation of Madrid

Thomas Fricke


Pablo García-Manitz

CEO Bewolfish

Steve Gera

Assistant Coach and Head of Innovation, Cleveland Browns

Matthew Good

Senior Manager Strategic Planning Telefónica

Robert Good

Strategic Consultant HH.RR.

Tomás Gutiérrez

CEO Novacapital

Juan Carlos Higueras

PhD. Advisoring, Mentor & Investor in StartUps

Florian Knorr

General Manager at Beovation

Ramiro Lahera

General Manager at Táctica Sport Culture

Edouard Legendre

Sponshorship Director at Ogilvy

Scott Mintto

Sports MBA Director, San Diego State University

Martha Saavedra, PhD

Professor at Universidad of California, Berkeley

Ángel Sanz

CEO and Founder The Crow Legacy Company

Ignacio Somalo

PhD. Founder at Lonesome Digital

Javier Tola

Managing Director Simply Sport

Pablo Vega

PhD. Professor at UEM Real Madrid/Road Director Royal Spanish Athletics Federation

Laszlo Zopcsak, PhD

Deputy Director at EuropeActive  

Perfil de nuevo ingreso

This Executive MBA is specially designed for professionals and executives who need to combine work and study. The objective of the Executive MBA in Sports Management is to train management professionals in the world of sports, especially executives in the field of sports who wish to update their knowledge, graduates and professionals from other fields of knowledge who wish to focus their professional careers on sports management, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.

Requisitos de acceso

Para el acceso al Máster Universitario MBA en Dirección de Entidades Deportivas se exige al estudiante el requisito legal conforme a lo previsto en el R.D. 861/2010:

  • Estar en posesión de un título universitario oficial español u otro expedido por una institución de educación superior perteneciente a otro estado integrante del Espacio Europeo de Educación superior que faculte en el mismo para el acceso a enseñanzas de Máster.
  • Estar en posesión de un título conforme a los sistemas educativos ajenos al Espacio Europeo de Educación Superior sin necesidad de la homologación de sus títulos, previa comprobación por la Universidad de que aquellos acreditan un nivel de formación equivalente a los correspondientes títulos universitarios oficiales españoles y que facultan en el país expedidor del título para el acceso a enseñanzas de postgrado. El acceso por esta vía no implicará, en ningún caso, la homologación del título previo del que esté en posesión el interesado, ni su reconocimiento a otros efectos que el de cursar las enseñanzas de Máster.
  • Demostrar tener el nivel adecuado de inglés según la modalidad escogida, que será evaluado mediante una entrevista personal.

Plazas de nuevo ingreso

Se ofertan 205 plazas como máximo de nuevo ingreso entre las cuatro modalidades disponibles (presencial en español e inglés y 100% digital en español e inglés)


El proceso de admisión para cursar un postgrado online en la Universidad Europea puede llevarse a cabo durante todo el año, si bien la inscripción en cualquiera de nuestros programas está supeditada a la existencia de plazas vacantes. Para completar el proceso de admisión los aspirantes deberán seguir estos sencillos pasos:

  • Asesoramiento personalizado. A través de nuestro teléfono (+34) 918 340 192 o a través de nuestro correo electrónico ueonline@universidadeuropea.es, donde recibirás el asesoramiento del equipo de Admisiones Online. 
  • Envío de solicitud y documentación para evaluar el perfil del aspirante.
  • Entrevista personal y valoración del perfil.
  • Confirmación de la admisión.
  • Formalización de reserva y matrícula.

El proceso de admisión no supone ningún coste para el candidato ni compromiso alguno hasta la formalización de la reserva.

Descarga la solicitud de admisión aquí

Convalidaciones y traslados de centro

Si quieres que te realicemos un plan personalizado de convalidaciones de manera rápida, gratuita y sin compromiso, puedes hacerlo aquí


La Universidad Europea cuenta con un completo sistema de ayudas económicas para facilitarte el pago de tu educación.

  • Flexibilidad de pago.
  • Ayudas al estudiante de alto rendimiento - Entre 30% y 50% sobre el precio de docencia.
  • Ayudas por continuación de estudios: - 15% sobre precio de docencia.
  • Ayudas por simultaneidad de estudios: - 5% sobre precio de docencia.
  • Ayudas por tener un familiar en la Universidad Europea: -5% sobre precio de docencia.


La Universidad Europea pone a tu disposición una selección de becas para ayudarte a alcanzar lo mejor de ti a través de la mejor educación.

  • Becas Universidad Europea: Si eres un alumno de Nuevo Ingreso con buen expediente académico (media de notable o sobresaliente) y bajo nivel de ingresos económicos podrás optar a una beca en nuestra universidad, conforme al Reglamento de Solicitud y Concesión de becas vigente en cada curso académico.
  • Becas Oficiales:

Consulta aquí la selección completa de becas oficiales y propias de la Universidad Europea


Encuentra Normativa Académica aquí.

Salidas profesionales:

The careers linked to this specialization are in companies relating to sports, in areas such as: Sports entertainment.

  • Multi-sport events.
  • Sports and exercise services (sport for all).
  • Sports academies.
  • Fitness/wellness chains.
  • Clubs
  • Federations.
  • Athlete representation.
  • Sports equipment multinationals.
  • Sports infrastructure multinationals.
  • Multinationals which invest heavily in sports sponsorship.

¡Descubre por qué este programa formativo es perfecto para ti!

Déjanos tus datos de contacto y te enviaremos un pdf con toda la información

Plan de estudios Proceso de admisión Claustro de profesores

El 86% de nuestros alumnos tiene empleo en menos de 6 meses tras finalizar sus estudios