Director of the Master in Digital Marketing and Big Data warns of the danger of misusing social media

Helping companies protect their online reputation, entering into conversation with different audiences, managing incidents...These are all part of the job of online community manager

The director of the Master in Digital Marketing and Big Data at Universidad Europea de Valencia, Chema Lamirán, is a renowned expert with proven experience managing the online reputation of companies, a position in increasingly high demand by organizations that understand that keeping up a conversation with their target audiences is essential to success in the 3.0 ecosystem and that social media can be a double-edged sword.

The director of the Master in Digital Marketing and Big Data at Universidad Europea de Valencia and leading professional in online communications Chema Lamirán appeared on the Televisión Española program ReporTVE, where he discussed the potential risks of not knowing how to properly manage social media profiles and how important it is to have experienced professionals to do this job in business organizations.