MBA - Master’s Degree in Sports Management

A top-ranked program for management professionals in the world of sports.

The MBA – Master’s degree in Sports Management is a top-ranked program

What will I find in the PDF?

  • Detailed study plan
  • Why this degree is perfect for you


May 13, 2019


9 months
  • Chosen Best Master’s Degree In Sports Management in Spain in El Mundo newspaper’s 2017 ranking
  • Take part on a trip to New York to visit the headquarters of the NBA, MLS, and NHL


Get a 75% discount off the reservation fee for the May intake and a 40% discount off the reservation fee for the October intake if you register before May 31. Consult the terms and conditions here

What will I find in the PDF?

  • Detailed study plan
  • Why this degree is perfect for you

Key Points

Insight into Real Madrid, academic excellence and practical cases in sports

  • Start date

    May 13, 2019
    Oct 18, 2019

  • Duration

    9 months

  • Language


  • ECTS


  • Modality


  • Campus

    Madrid Alcobendas

  • University

    Universidad Europea de Madrid

  • Knowledge Area

    Business and technology

  • Study Type


Why study this program?



+ 30 Nationalities in the classroom


Unique trips

London and New York to learn different management models


+10 Professionals and executives

from Real Madrid F.C. collaborating in the faculty


Collaboration agreement

with Columbia University allows students to take a new one-week intensive program in New York.

Julieta de Anta Riera

Julieta de Anta Riera

Responsible for institutional relations between educational centers

"In Universidad Europea we know that the treatment of the student is important, fill in your details and we will contact you"


We ask you for some information, just to be able to call you and give you all the information you need

All fields are required*

Ideal for you if you want to learn


Student Profile and Study Access Information:

Graduates who wish to focus their professional careers on sports management, professionals in the field of sports who wish to update their knowledge, professionals from other fields of knowledge who wish to enter the sports world, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.

Admission Process:

The admissions process for Universidad Europea Graduate Schoolprograms can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.

For personalized advice, you can go to either of our university campuses (La Moraleja or Villaviciosa de Odón), or contact us by phone: 91 112 88 50

or e-mail: to receive advice from the Graduate Admissions staff.

Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff will set a date for taking the entrance exams corresponding to the program they are interested in, and for a personal interview with the Master’s Program Director or a member of the Admissions Committee.

The admissions process involves no costs or commitment for candidates until their place is formally reserved.

Real Madrid Graduate School - Universidad Europea reserves the right to cancel or delay the start of a graduate program if the required minimum number of enrolled students is not met. The University also reserves the right to make any necessary changes in timetables, faculty assignments, location and campus for the programs. For more information, please check the Graduate School Regulations.


The majority of the classes take place at Universidad Europea’s campus in Alcobendas. However, students will also take part in workshops and other events at Real Madrid’s stadium, the Santiago Bernabeu, as well as Real Madrid City, the club’s training ground in Valdebebas.

Study plan

MODULE 1.- General Management

  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects

MODULE 2.- Finance

  • Annual Accounts for Sports Clubs and Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management

MODULE 3.- Sports Facility Management and Operation

  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management

MODULE 4.- Marketing and Communications

  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media

MODULE 5.- Managerial Skills and Human Resources

  • People Management and Teamwork
  • Coaching Applied to Sports
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organizations

MODULE 6.- Specialization in Entrepreneurship, Sustainability and Social Responsibility in Sports

  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure

MODULE 7.- Specialization Branch B - Marketing and Communications (*)

  • The Media
  • Advertising Agencies
  • Official Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World

MODULE 8.- Specialization Branch C - Sports Facility Operation (*)

  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organization of Sporting Events
  • Management of Leisure and Non-Conventional Spaces

MODULE 9.- Internship

MODULE 10.- Master's Thesis

(*) Of the four specializations student has to choose three. The Module VI Specialization Branch D – Sports Law, it is available campus based in the afternoon in Spanish.


Mr. Emilio Butragueño
Program director. General Manager, Real Madrid Graduate School

Dra. Marisa Sáenz
Program director. Director of Management Area at Real Madrid Graduate School

Elena Naranjo
Lawyer Real Madrid

Julio González Ronco
Real Madrid Foundation Director

José Ramón Capdevila
Head of Football Administration

Carlos Ocaña
Project Manager

Abel Moragón
Head of Planning and Control

Ángel Alcázar
Budget Control

Olivier Vara 
Facilities and Operations Director

Celia Morales
Head of Operations Area VIP-Corporate Hospitality

Alfonso Roberes
Manager of International Sponsorship

Enrique Uriel
IT Director

María Gil-Fournier
Head of Selection and Recruitment

Jose María García Tomás
Human Resources Director

Rafael de Los Santos
New Media Director

Ángel Sanz
CEO and Founder The Crow Legacy Company.

Edouard Legendre 
Strategic Planning Director Geometry Global

Javier Tola
Managing Director Simply Sport

Hugo Berenguer
Head of Design Rafael de La Hoz Arquitectos

Javier Sobrino
Founder Deporte y Estrategia

Javier Doña
Consultant, MKG ARENA

Yuri Morejón
Director of Comunicación pública Comunicar es Ganar

Mikel Bárcena
Marketing and Sales Director Saski Baskonia SAD

Alfonso Arroyo
CEO Ingesport Health & Spa Consulting

Antonio Fernandez Arimany
International General Director Triathlon Union

Ramiro Lahera
Managing Director and Founder Tactika Sports Culture

Luis Gómez
Brand Director Iberdrola

Juan Carlos Fociños
General Manager Club Baloncesto Torrelodones

Carlota Castrejana Fernández
Atleta y Ex-Directora General de Deportes de la Comunidad de Madrid

Director International Operations, NBA

Basketball Operations International, NBA

Marketing Latin America, NBA

Country Manager New York Office, LA LIGA

Responsible for communication, LA LIGA

Sport Sales Director, UNIVISION

Director of Player program, MLS

General Manager, MIAMI FC

Vice President Enterprise & Education SPARTAN RACE

Director Spartan Training

Director of Arena Group Sales, BROOKLYN NETS



Director of operations, NY COSMOS

Event Marketing Manager, NY RED BULLS

Vice President MKT & COMM, NY RED BULLS

Head coach men's soccer, RUTGERS UNIVERSITY

Coordinator special events, METLIFE STADIUM

Digital Production Network, ST JOHN'S UNIVERSITY

Real Madrid C.FCoordinating Director for professional Football & Basketball area, Real Madrid C.F

Legal Manager of PRODWARE SPAIN, S.A.Legal Manager of PRODWARE SPAIN, S.A.

Goose Talent InstitutCEO Goose Talent Institut

Directora Formación Goose Talent InstituteManager of Training Goose Talent Institute


75% discount on the reservation fee. Only until May 31!


Total price

Find your scholarship

  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships


  • The Master’s Degree in Sports Management is top-ranked program providing a broad overview into sports management models not just in Spain but across the world. The progam has been chosen as the Best Master’s Degree In Sports Management in Spain in El Mundo newspaper’s 2017 ranking as well as named as one of the top 10 Masters in Sports Management in Europe by Sports Business Magazine 2017.
  • The program is truely international in its nature, with students coming from all corners of the globe. The world-class faculty is also made up of leading international sports management specialists.
  • During the program, students will come into contact with all the areas in the city where Real Madrid is present (facilities, sporting venues, organizational and management institutions, etc.), as well as with the Fundación Real Madrid. 
  • Students will also gain firsthand insight into other facilities and management models through visits to Santiago Bernabéu Stadium, Ciudad Deportiva Real Madrid (Real Madrid Training Complex), Ciudad del Fútbol de la RFEF (Soccer City of the Royal Spanish Football Federation), Caja Mágica (Madrid Open Tennis Stadium), Palacio de los Deportes (Indoor Sports Arena), and other spaces intended for leisure and entertainment run by both public and private organizations.
  • Students may participate in a trip to New York City with other students of the Real Madrid Graduate School. The trip will include visits to the headquarters of important sports leagues such as NBA, MLS, and NHL, major venues like Madison Square Garden, and marketing companies such as Octagon.
  • This is one of the best experiences a Sports Management student can have, both from a managerial and an operational viewpoint, since they will receive hands-on learning and apply the knowledge they have gained throughout their studies.

Career opportunities

  • Graduates from this program will be prepared for management careers in a sports context including within sports clubs, governing bodies and sports businesses.
Salidas profesionales

You can also check

Admission process

1. Documentation

To begin your admission process, the first thing to do is book your appointment online or by calling +34 91 112 88 50.

  • Selectividad card showing eligibility status
  • Two photocopies of your ID
  • Academic record file transfer 
  • Proof of payment of the Admission fee before or on the date of appointment

2.  What does the admissions test consist of?

  • Skills and abilities test
  • General knowledge test
  • Language assessment test
  • Personal interview

When will you know you’ve been accepted?

You’ll find out the result of the admissions test via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at

3. Reserve your place

Along with the admissions letter, you will receive an envelope with information about official registration. It is recommended that in order to reserve your place, you should respond within 7 days of receiving the letter.

4. Registration

All students joining the Universidad Europea for the first time, wanting to study a degree, must open a file with the university, prior to registration. The Department of Admission for New Students will provide the candidate with all the documentation and forms to complete their registration.

Convalidations and transfers

You don’t have to carry on doing something you don’t want to. For this reason, we have designed specific convalidation and university transfer plan. If you want to know your personalized plan, as quickly and easily as possible, send us an email to along with the following documentation:

  • Personal academic certificate of the original degree.
  • Study plan sealed by the Secretariat of the center of origin.
  • The academic program of the subjects studied and/or enrolled in the original degree.
  • Officially translated degree certificate (only in the case of foreign graduates)

In case of requesting recognition for professional experience, you will be required to provide;

  • Work life certificate
  • Curriculum vitae
  • Company certificate, only in those cases where it is necessary to prove the functions performed in the company, or in cases of students with international professional experience who cannot provide a work-life certificate.

For any questions, you can contact our advisers by calling +34 91 112 88 50.

Scholarships and grants program

We’re here to help. If you want to study at Universidad Europea, you have a number of internal and official scholarship options to apply for. In addition, we provide comprehensive Financing and Discount options

Professional practices

Internships in companies are a key element in your education. Acquiring experience and putting into practice what you have learned on your degree is the best way to enter the labor market. There are two types of internship, curricular (which are included as part of your program) and extracurricular (which you can do on a voluntary basis).

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and register before you start the internship. Both the company and a professor on your course will monitor your progress on the internship as well as providing an evaluation at the half way mark and upon completion. 

If you want to gain extra work experience before finalizing your university studies, you are welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose but we remind you that internships are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you will benefit from the internships.