Master’s Degree in Communications and Sports Journalism

Study all aspects of sports media including print, TV, radio and digital.

This master prepares students for all aspects of the sports communication and journalism world and give them the skills to succeed in any field they go into.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
Master in Communication and Sports Journalism en Madrid


Oct 23, 2020


9 months

Hyflex (Real and virtual classrooms)


in Spanish

  • Carry out an internship in the Real Madrid CF communications department.
  • Esteemed faculty including members from Real Madrid CF.
  • Our HYFLEX Experiential Learning model integrates the face-to-face and virtual classroom. 100 % digitized classrooms with cameras, 360 microphones and smart boards.

Get a 50% discount on the reservation fee if you register before December 31st. Check the terms and conditions here.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you

Key Points

Study your masters program in a true international setting

  • Start date

    Oct 23, 2020

  • Modality

    Hyflex (Real and virtual classrooms)

    Available in Spanish
  • Duration

    9 months

  • ECTS


  • Language


  • Campus

    Madrid Alcobendas

  • University

    Universidad Europea de Madrid

  • Knowledge Area

    Communication and marketing

  • Study Type



+10 Internships

at Real Madrid matches and at the Club’s facilities

areas covered

print, television, radio, digital journalism and social networks, communication management and sports events

+40 already students

working at Real Madrid C.F.

Andrea Perissinotto

Andrea Perissinotto

Manager for Institutional Relations

"At Universidad Europea we know that the treatment of the student is the most important. Please fill in your details and we’ll contact you"

disfruta de hasta un 90% de descuento

Solo hasta el 16 de julio.

Pide información y nuestros expertos se pondrán en contacto contigo. ¡Plazas limitadas!

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Student profile and study access information

The Master in Communication and Sports Journalism provides a specialisation for Journalism, Social or Audiovisual Communication graduates. It is also an interesting option for students from economics, social studies or sports studies backgrounds seeking to form associations with sports journalism and become leaders in the new working environments required by television, radio, digital environments and sports newspapers.

This is an ideal opportunity for graduates seeking a solid specialisation as part of a postgraduate qualification offering greatly enhanced employment prospects.

Admission Process

The admissions process for Real Madrid Graduate School - Universidad Europea programs runs throughout the whole year, although enrollment in all graduate programs depends on the availability of places.

For personalized guidance, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón), or contact us via phone: (+34) 91 112 88 50 or e-mail: to receive advice from the Graduate Degree Admissions staff.

Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff will send them a date for taking the entrance exams for the program they are interested in, and for a personal interview with the Master’s Program Director or a member of the Admissions Committee.

The admissions process does not involve any costs or commitment for candidates, until their place is formally reserved.

Real Madrid Graduate School - Universidad Europea reserves the right to cancel or delay the start of a graduate program if the required minimum number of enrolled students is not met. The University also reserves the right to make any necessary changes in timetables, faculty assignments, location and campus for the programs. For more information, please check the Graduate School Regulations.


Classes take place at Universidad Europea’s campus in Villaviciosa de Odón as well as at the Santiago Bernabeu stadium and Real Madrid City, the club’s training base in Valdebebas.

Universidad Europea makes a full range of facilities available to students:

  • Journalistic writing classroom with an agency service, QuarkXPress, InDesign, Photoshop and WordPress.
  • Television studios with a set, production control, virtual set and video-editing booths with AVID and Final Cut systems.
  • Three radio studios complete with digital mixers and a content management system for actual broadcasting.
  • Video cameras, photographic cameras and accessories needed for news coverage of different sports events.


  • Real Madrid CF
  • Real Madrid TV
  • MediaPro
  • Agencia EFE
  • Europa Press

Quality Guarantee

Academic Quality

The European University has a wide range of recognition that supports its academic quality. In particular, it has some of the following prestigious awards, such as the European 500+, Quali-cert or Madrid excellent label of Excellence.

In the international QS Stars accreditation rating, the European University has obtained a total of four out of five stars in the international QS Stars accreditation rating. This external accreditation system determines the level of excellence achieved by universities in several areas. The European University has achieved the highest score of five stars in employability, teaching, facilities and social responsibility of rating.

* These awards have been awarded to the European University of Madrid.

Quality and innovation in the 21st Century

Innovation is the axis on which the University's training offer is designed with the aim of adapting it to the needs and expectations of students. In addition, innovation is integrated into the development of the entire university learning process, applying new technologies and teaching methodologies in the classroom.

Each student has a personal mentor that performs the accompaniment of the student to the progressive development of your emotional intelligence and of certain transversal competencies that will be required in the development of professional practice.

Link to the complaints and suggestions system

You can leave your suggestions, complaints and/or complaints through an online instance by clicking here.

Quality Assurance System

The European University has designed its System of Internal Assurance of Quality in accordance with the guidelines of the National Agency for Quality Assessment and Accreditation (ANECA), as a structural basis to ensure the quality of the new official qualifications according to the quality guidelines of the European Higher Education Area (EHEA) and the Organic Law 4/2007, of 12 of April, by which modifies the Organic Law 6/2001, of 21 December, of Universities.

Results of the:

Link to the website of the RUCT



Javier Tola - Director, Simply Sport SL

Antonio Galeano - Director of Communication, Real Madrid C.F.

David Mendoza - Publications Director, Real Madrid C.F.


Juan Camilo Andrade - First Team Press Officer, Real Madrid C.F.

Jorge Pérez - DIRCOM, Real Madrid Basketball

Arancha Rodríguez - Journalist at Cadena COPE Radio

Marta Santisteban - Head of Press, Real Madrid C.F.

Jose Manuel Maza - Legal Consultancy, Real Madrid C.F.

Eric McKee - Staff Writer, Real Madrid TV

Fernando Porrero - Webmaster, Real Madrid C.F.

Frederic Hermel - Staff Writer, AS, L’Équipe correspondent

Luis Villarejo - Sports Director, Agencia EFE

Marta Pinillos - Voice Therapist

Juan Antonio Jiménez - Editor-in-Chief, OK Diario

Jorge Sánchez Conejo - Founder of Kumlaude, Lecturer at IE and the University of Geneva

Nacho Martín - Journalist and Cameraman, EFE news agency

Alex Kirkland - Journalist, Real Madrid TV, producer The Spanish Football Podcast

Beatriz Arias - Senior Partnership Manager entertainment & News, Twitter Spain

Jorge Sánchez - Lecturer in Communication, Universidad Europea de Madrid

Pedro Miguel Díaz - Professor, Universidad Europea de Madrid

Pablo Burillo - Professor, Universidad Europea de Madrid

Study Plan


  • Social aspects associated with sport.
  • New trends and current status of the sports market.
  • Legal bases of sports.
  • Economic bases of sports.


  • News genres in sports journalism.
  • Print and digital sports newspapers. Information on football and other sports.
  • Sports writing in the general media.
  • Regional editions. Specialist magazines. Multimedia environments.
  • Agency sports journalism. Internet and combined editing.
  • Photography in sports newspapers. Digital design and layout.
  • Reporters and special correspondents. Coverage of major sports events.
  • Columnist. Evolution and style of sports columns.
  • Investigative and data journalism in sport.
  • The transfer market in the world of football.


  • History of sport on the radio in Spain.
  • Sport of the radio today.
  • Technological world of today’s radio. Digital content management system and mixer.
  • Multi-connection programs. “Carrusel deportivo [Sports Carousel]”.
  • Sports radio production.
  • Daily sports programmes.
  • Radio sports commentating.
  • Radio sports interviews.
  • Sports and their association with the radio.
  • Sports radio and advertising.
  • The voice as a communicative tool.


  • Current television industry.
  • Television audience indicators and workflows.
  • Broadcasting rights and relaying of sports events.
  • Use of digital camera and lighting equipment.
  • Video editing and post-production in television. Editing in Avid.
  • Production of sports television formats.
  • Production of sports events.
  • Creation and development of sports television programmes.
  • Preparation of television reports.
  • Television presenting. Auto-cue and body language.
  • Television sports commentating.
  • Television sports information. Sports information models, debate, opinion, interviews and correspondents.


  • Online media world.
  • Social networks and new trends.
  • The world of sports blogs. Activities and case studies.
  • Technological applications in sports journalism.
  • Sports website structure.
  • SEO positioning in sports journalism.
  • Control tools in the use of social networks.
  • Social network strategic analysis.
  • Community manager sports media.
  • Digital marketing on social networks.
  • Personal branding and online reputation.
  • Advertising strategy on digital media.
  • Big Data and viewing data in the world of sport.
  • Analytics, assessment and metrics.


  • Organizational chart and task distribution in a sports club (publications and communication).
  • Sports marketing.
  • Communication and managerial skills (leadership, decision making, negotiation and crisis management).
  • Professions and sports professionals (writing for the radio, the web, press agencies, Ciudad Deportiva training complex and Real Madrid C.F. football and basketball press departments).
  • Carrying out press conferences. Relations with sports personalities
  • Sports protocol.
Price and advantages Master in Communication and Sports Journalism

50 %



Total Price

Find your scholarship

  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships

Discover a new academic model, flexible and personalized, that integrates the face-to-face and virtual classroom.

  • In the Extended Classroom you will be able to attend class in person on campus or remotely connected through digitized classrooms: real time interaction, wherever you are, with cameras, 360 microphones and smart boards.
  • Learning through simulated environments, gamification and virtual laboratories that will allow you to study further, where the real world does not reach, with no limit to the number of practical classes.
  • Experience focused on learning through "doing". An innovative training adapted to the work reality, in complete facilities capable of reproducing work environments.


  • The Master in Communication and Sports Journalism is a truely international master with students coming from all four corners of the globe. The progam enables students to develop all-round communication and journalism skills so they are best prepared to advance in the sports media world no matter what area they choose to go into.
  • It teaches what sports journalism is about and how it works, by analysing how the industry’s professional and social dimension has evolved nationally and internationally, including its legal and economic aspects.
  • The Master program trains students in journalistic work covering areas such as:
    • Print journalism.
    • Television and sport.
    • Sports radio.
    • Digital journalism and social networks.
    • Communication management in sports organisations.
  • The program methodology consists of lectures and students creating their own radio and television programmes and blogs, taking photographs, video editing, covering sports events, and making video reports.
  • Students will be able to hold open discussions with sports personalities and prominent media professionals. Thanks to role-play exercises, students will be exposed to real-life experiences faced by professionals in sports reporting: press conferences, interviews, communication strategies in the event of crisis, etc.

Career opportunities

Students can expect employment opportunities in the sports communication and journalism world


Also available to study

in Spanish

You can also check

Admission process

1. Documentation

To begin your admission process, the first thing to do is book your appointment online or by calling +34 91 112 88 50.

  • Selectividad card showing eligibility status
  • Two photocopies of your ID
  • Academic record file transfer 
  • Proof of payment of the Admission fee before or on the date of appointment

2.  What does the admissions test consist of?

  • Skills and abilities test
  • General knowledge test
  • Language assessment test
  • Personal interview

When will you know you’ve been accepted?

You’ll find out the result of the admissions test via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at

3. Reserve your place

Along with the admissions letter, you will receive an envelope with information about official registration. It is recommended that in order to reserve your place, you should respond within 7 days of receiving the letter.

4. Registration

All students joining the Universidad Europea for the first time, wanting to study a degree, must open a file with the university, prior to registration. The Department of Admission for New Students will provide the candidate with all the documentation and forms to complete their registration.

Convalidations and transfers

You don’t have to carry on doing something you don’t want to. For this reason, we have designed specific convalidation and university transfer plan. If you want to know your personalized plan, as quickly and easily as possible, send us an email to along with the following documentation:

  • Personal academic certificate of the original degree.
  • Study plan sealed by the Secretariat of the center of origin.
  • The academic program of the subjects studied and/or enrolled in the original degree.
  • Officially translated degree certificate (only in the case of foreign graduates)

In case of requesting recognition for professional experience, you will be required to provide;

  • Work life certificate
  • Curriculum vitae
  • Company certificate, only in those cases where it is necessary to prove the functions performed in the company, or in cases of students with international professional experience who cannot provide a work-life certificate.

For any questions, you can contact our advisers by calling +34 91 112 88 50.

Scholarships and grants program

We’re here to help. If you want to study at Universidad Europea, you have a number of internal and official scholarship options to apply for. In addition, we provide comprehensive Financing and Discount options

Professional practices

Internships in companies are a key element in your education. Acquiring experience and putting into practice what you have learned on your degree is the best way to enter the labor market. There are two types of internship, curricular (which are included as part of your program) and extracurricular (which you can do on a voluntary basis).

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and register before you start the internship. Both the company and a professor on your course will monitor your progress on the internship as well as providing an evaluation at the half way mark and upon completion. 

If you want to gain extra work experience before finalizing your university studies, you are welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose but we remind you that internships are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you will benefit from the internships.