Management Development Program (MDP) in Sport Business & Innovation

Become the Sports Industry leader to face its transformation process, developing your Leadership, Management and Innovation skills

Develop your leadership, management and innovation skills, and become the leader for transformation within the sports industry

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
¿TE AYUDAMOS?+34 648 203 802
Management Development Program in Sport Business & Innovation (MDP)


Nov 2, 2020


6 months
  • First Management Development Program designed by, and for, sports industry executives.
  • Work on your Management and Leadership skills hand in hand with our teaching staff composed by Executives from the Sports Industry.
  • Blended (on line and face-to-face courses) program that will allow you to combine work and studies.
  • International Experiences in London and Silicon Valley where you will meet New Technologies and Sports Industry Executives.

*Get a 10 % discount on the tuition fee if you register before August 31. Check the terms and conditions here.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
¿TE AYUDAMOS?+34 648 203 802

Key Points

A unique and exclusive Management Development Program for the sports industry

  • Fecha de Inicio

    Nov 2, 2020

  • Modalidad


  • Duration

    6 months

  • ECTS


  • Language


  • Campus

    Madrid Alcobendas

  • Universidad

    Universidad Europea de Madrid

  • Área de Conocimiento

    Sports, Business and technology

  • Tipo de Estudio


Why study this program?

Pionnering program in the Sports...

A unique program designed by and for Executives in the Sports Industry

Face-to-face weeks

Intensive face-to-face weeks: 2 International (London and Silicon Valley) & 2 in Madrid (Real Madrid Experience)

Tech and Sports Executives

More than 15 Executives from the New Technologies and the Sports Industry will carry you hand to hand in your development.

Andrea Perissinotto

Andrea Perissinotto

Manager for Institutional Relations

"At Universidad Europea we know that the treatment of the student is the most important. Please fill in your details and we’ll contact you"

disfruta de hasta un 90% de descuento

Solo hasta el 16 de julio.

Pide información y nuestros expertos se pondrán en contacto contigo. ¡Plazas limitadas!

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Do you still have doubts?

We ask you for some information, just to be able to call you and give you all the information you need

Ideal for if you want to learn


Aimed at

  • Industry professionals who are already in a role of responsibility and want to give their career a final push. Proven experience is needed.
  • Professionals from the technology industry and/or other technical fields (engineering, finance, architecture...) who are already in a role of responsibility but want to redirect their career path and join the sports industry. Proven experience is needed.
  • Former elite athletes who wish to take the final step in their career from the field to the office by introducing innovation into sports entities.

Access Requirements

English B2

Number of places available for intake

Maximum 15 students

Study plan


  • Ecosystem of the sports industry from a business perspective
  • From sport to sportainment
  • New paradigm of access to sport media content
  • Trends in the future of Sports Business
    • The ""new"" fan: needs and preferences
    • The other stakeholders: needs and preferences
    • Market reserarch methodlogies and tools applied to the sports industry
    • Lessons from other industriesd (travel, entertainment, retail, etc.)
    • Glocalization of Sports Busines Strategies


  • Corporate strategy
  • Global Leadership
  • Managing teams of high performance
  • Organizational Behaviour
  • Social Corporate Responsibillity for Sports Entities
  • RM Values


  • Financial Management
  • Strategic Planning
  • Financial Accounting in Sports Organizations
  • Financing Innovation in the sports Industry
  • New Sports Investments Strategies


  • The New Paradigm of Sports Marketing
  • Sponsorship Strategies: far beyond brand visibilty
  • Sponsorship plan: from a brand perspecive
  • Sponsorship program: from a property perspective
  • The Return on Objectives: Measuring the Impact on Business
  • Innovation in Spots Brand Management
  • Brand Value: The Power of the Intangible
  • Brand Management: From Brand Equity to Brand Positioning
  • Brand Activation: Behavioral Marketing that converts
  • Real Madrid: The Making of a Global Brand


  • Big Data Applied to Sports
  • Improving the performance in the sportrs industry thanks to innovative technologies
  • AR and VR in Sports
  • Health and Technology
  • IoT  & Blockchain
  • AI and machine learning
  • Security and cybersecurity
  • Geolocalization
  • Digital Business Strategies
  • New Sports
  • E-Sports
  • New Formats in traditional Sports


  • Digital Innovation
  • Raising Capital
  • Social Innovation and Social Entrepreneurship in Sports
  • Scaling the Impact
  • Innovation Management


  • Leading the change – leadership, teamwork, communication
  • Planning the change
  • Creativity
  • Innovation Strategies
  • Management for the change
  • Implementing the change
  • Monitoring the change
  • Monitoring results



Blended program: Online and Face-to-face. There will be 4 face to face intensive and exclusive weeks: London, Madrid, Silicon Valley (optional) and Madrid



Pedro Miguel Díaz Ridao

PhD. - Management Professor and Leadership Author.

Emilio Butragueño

General Manager, Real Madrid Graduate School Institutional Relations Director, Real Madrid C.F.


Javier Tola

Managing Director, Simply Sport

Ricardo de Diego

Brand Director, ACB

Scott Minto

Sports MBA Director, San Diego State University

Mariano Elizondo

President, Superliga Argentina de Fútbol

Massimo Cosentino

General Secretary, F.C. Internazionale Milano

Álvaro Merino

CEO 3,59. Expert in Talent Management

Beatriz Crespo

Founder Freedom&Flow Company, Sports Analyst

Jesús Bueno


Pedro Díaz Ridao, Phd

Management Professor and Leadership Auto

Martha Saavedra

Professor, UC Berkeley

Florian Knorr

CEO, Beovation

Nacho García

Marketing and Sales Director, Last Lap

Germán Argüelles

CEO, Generation Adidas International

Iris Córdoba

General Manager, Global Sports Innovation Center, Microsoft

Jürgen Griesbeck

Ceo, streetfootballworld


  • On-campus theoretical and concept classes
  • On-campus Case studies (with on-line support)
  • On-campus Masterclasses (meet with the leaders of the industry)
  • Workshops with Sports Industry Executives
  • Training by Real Madrid Transformation Team
  • Attending some of the most relevant Sports Industry and Innovation Events
  • International Experience & Real Madrid Experience
Price and advantages Management Development Program in Sport Business & Innovation (MDP)

10 %


14.800 €

Total price

Find your scholarship

  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships
Apply for a scholarship!

Why study Management Development Program in Sport Business & Innovation (MDP)?

The MDP in Sport Business and Innovation has been developed by leading executives in the sports industry, new technology and innovation, with the aim of providing the knowledge needed to develop skills for managing, leading and transforming companies in the sector. 

The program is taught part face-to-face, part online, with several weeks intensive training in Madrid and London, so that you can carry out your studies alongside other professional and personal commitments.

Similarly, there is an opportunity to go on a final trip to Silicon Valley where you will revisit the topics covered during the program by visiting leading companies in the New Technology market and North-American sports industry.

Thanks to the small class sizes and teaching staff made up of highly-regarded professionals worldwide, students will be able to identify new business opportunities, grow their professional network and learn the best management and business leadership practices used in the sector today. .

Students will also have the opportunity to experience and gain an in-depth knowledge of the business and transformation model used by Real Madrid C.F., taught by professionals from the club. This is a unique model which is currently in the process of a global transformation in order to adapt to the new times and business models used in the 21st century.

Managing and implementing Innovations requires some clear procedures to be followed in addition to specific leadership and management skills. During the MDP, students will develop the skills needed in order to become the exponential leader who implements Innovation in the sports industry.

Career opportunities

You can also check

Admission process

1. Documentation

To begin your admission process, the first thing to do is book your appointment online or by calling 91 740 72 72.

  • Selectividad card showing eligibility status
  • Two photocopies of your ID
  • Academic record file transfer 
  • Proof of payment of the Admission fee before or on the date of appointment

2.  What does the admissions test consist of?

  • Skills and abilities test
  • General knowledge test
  • Language assessment test
  • Personal interview

When will you know you’ve been accepted?

You’ll find out the result of the admissions test via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at

3. Reserve your place

Along with the admissions letter, you will receive an envelope with information about official registration. It is recommended that in order to reserve your place, you should respond within 7 days of receiving the letter.

4. Registration

All students joining the Universidad Europea for the first time, wanting to study a degree, must open a file with the university, prior to registration. The Department of Admission for New Students will provide the candidate with all the documentation and forms to complete their registration.

Convalidations and transfers

You don’t have to carry on doing something you don’t want to. For this reason, we have designed specific convalidation and university transfer plan. If you want to know your personalized plan, as quickly and easily as possible, send us an email to along with the following documentation:

  • Personal academic certificate of the original degree.
  • Study plan sealed by the Secretariat of the center of origin.
  • The academic program of the subjects studied and/or enrolled in the original degree.
  • Officially translated degree certificate (only in the case of foreign graduates)

In case of requesting recognition for professional experience, you will be required to provide;

  • Work life certificate
  • Curriculum vitae
  • Company certificate, only in those cases where it is necessary to prove the functions performed in the company, or in cases of students with international professional experience who cannot provide a work-life certificate.

For any questions, you can contact our advisers by calling 91 834 34 35.

Scholarships and grants program

We’re here to help. If you want to study at Universidad Europea, you have a number of internal and official scholarship options to apply for. In addition, we provide comprehensive Financing and Discount options

Professional practices

Internships in companies are a key element in your education. Acquiring experience and putting into practice what you have learned on your degree is the best way to enter the labor market. There are two types of internship, curricular (which are included as part of your program) and extracurricular (which you can do on a voluntary basis).

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and register before you start the internship. Both the company and a professor on your course will monitor your progress on the internship as well as providing an evaluation at the half way mark and upon completion. 

If you want to gain extra work experience before finalizing your university studies, you are welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose but we remind you that internships are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you will benefit from the internships.