Global Executive MBA in Sports Management

The leading program for executive managers who wish to advance in their professional careers.

Students will gain a deep understanding on how to do business on a global level and will learn the latest trends in the industry directly from the most relevant stakeholders.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
Global Executive MBA in Sports Management Real Madrid in Universidad Europea


May 11, 2020


12 months
  • Renowned faculty and a unique advisory board formed by top leaders in the sports industry.
  • Includes 4 international academic stays to expand knowledge across various markets (USA, Europe, China and Japan).

Get a 50% discount on the reservation fee if you register before January 31. Check the terms and conditions here.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you

Key Points

Boost your career in the sports world with this innovative masters program.

  • Start date

    May 11, 2020

  • Duration

    12 months

  • Language


  • ECTS


  • Modality


  • Campus

    Ciudad Real Madrid and Santiago Bernabéu Stadium

  • University

    Universidad Europea de Madrid

  • Knowledge Area

    Business and technology

  • Study Type


Why study this program?


International Academic Visits

Madrid, Los Angeles-San Francisco and Beijing-Shanghai-Tokyo.


Academic Stays in Madrid

That will take place at Ciudad Real Madrid in Valdebebas and at Santiago Bernabéu Stadium.


Unique advisory board

Co-directed by Emilio Butragueño and it features a wide range of Real Madrid executives.
Julieta de Anta Riera

Julieta de Anta Riera

Responsible for institutional relations between educational centers

"At Universidad Europea we know that the treatment of the student is the most important. Please fill in your details and we’ll contact you"

disfruta de hasta un 90% de descuento

Solo hasta el 16 de julio.

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Student profile and study access information:

  • Sports industry professionals with broad experience who wish to broaden their knowledge and skills, incorporating international trends and expanding relationships with other experts in the industry.
  • Executives and businesspeople who wish to transition into the sports industry.
  • Seasoned entrepreneurs seeking opportunities within the sports field.
  • Leaders who wish to incorporate sports lessons into their companies.

Admission Process

The admissions process for Real Madrid Graduate School – Universidad Europea programs can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.

For personalized advice, you can go to either of our university campuses in Madrid, (Alcobendas or Villaviciosa de Odón), or contact us by phone: +91 112 88 50 or e-mail: to receive advice from the Graduate Admissions staff.

Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff will set a date for taking the entrance exams corresponding to the program they are interested in, and for a personal interview with the Master’s Program Director or a member of the Admissions Committee.

The admissions process involves no costs or commitment for candidates until their place is formally reserved.

Real Madrid Graduate School - Universidad Europea reserves the right to cancel or delay the start of a graduate program if the required minimum number of enrolled students is not met. The University also reserves the right to make any necessary changes in timetables, faculty assignments, location and campus for the programs. For more information, please check the Graduate School Regulations.


Ciudad Deportiva Real Madrid and Santiago Bernabéu Stadium


  • UCLA Anderson School of Management
  • Impact Hub Málaga (Sports Ventures Incubation)
  • Global Sports Innovation Center by Microsoft

Study Plan


  • International Business Management
  • Competitive and Corporate Strategy
  • Global Leadership
  • Managing Teams for High Performance
  • Organizational Behavior


  • Financial Accounting in Sports Organizations
  • Financial Management
  • Strategic Planning and Control


  • Brand Value: The Power of the Intangible
  • Brand Management: From Brand Equity to Brand Positioning
  • Brand Activation: Behavioral Marketing that converts
  • Real Madrid: The Making of a Global Brand


  • Design and Production of Sporting Events
  • Analyzing the Economic Impact of an Event
  • TV rights and New Media
  •  Sports events as a communication tool


  • Individual Career Coaching and Mentoring program


  • The New Paradigm of Sports Marketing
  • Sponsorship Strategies: Traditional Models vs Disruptive Trends
  • Sponsorship Activation: Engaging Fans and Beyond
  • The Return on Objectives: Measuring the Impact on Business


  • Big Data Applied to Sports
  • AR and VR in Sports
  • eSports
  • Health and Technology


  • Digital Innovation
  • Raising Capital
  • Social Innovation and Social Entrepreneurship in Sports
  • Scaling our Impact




Emilio Butragueño
General Manager, Real Madrid Graduate School Institutional Relations Director, Real Madrid C.F.

Pedro Díaz Ridao
Management Professor and Leadership Author


Edouard Legendre
Sponsorship Director, Ogilvy

Massimo Cosentino
General Secretary, F.C. Internazionale Milano

Nacho García
Marketing and Sales Director, Last Lap

Ricardo de Diego
Brand Director, ACB

Beatriz Crespo
Founder, Freedom&Flow Company, Sports Analyst

Peter Guber
Executive Chairman, Golden State Warriors

Takehiko Nakamura
CEO, Blue United Corporation

Sanjay Sood
Professor, UCLA Anderson School of Management

Martha Saavedra
Professor, UC Berkeley

Florian Knorr
CEO, Beovation

Germán Argüelles
CEO, Generation Adidas International

Iris Córdoba
General Manager, Global Sports Innovation Center, Microsoft

Javier Tola
Managing Director, Simply Sport

Scott Minto
Sports MBA Director, San Diego State University

Mariano Elizondo
President, Superliga Argentina de Fútbol

Jürgen Griesbeck
CEO, streetfootballworld

Álvaro Merino
CEO, 3’59, Expert in Talent Management

Jesús Bueno

Pedro Díaz Ridao
PhD. Management Professor and Leadership Author

Price and advantages Global Executive MBA in Sports Management



Total price

Find your scholarship

  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships
Apply for a scholarship!


  • The Global Executive MBA in Sports Management has a strong focus on new technologies in sport (Business Intelligence, Big Data, VR…).
  • All participants will receive individual executive coaching and mentoring to help them in their next career steps. The students will also put their skills to practice by developing consulting work for an organization of their choice.
  • The program includes on-line curriculum and four international academic stays to expand their knowledge on the new global trends in sports management across various markets (USA, Europe, China and Japan).
  • The limited class size and the unique faculty will help students seek new business opportunities as well as expand their network and learn best management practices from the key executives in the industry.
  • The program combines both individual and group business cases, together with weekly debates in the online forum and the sharing of insights between the students and the professors.

Career opportunities

  • Leader in national and international organizations within the sports industry.
  • Undertake your own project within the sports sector.
  • Develop your own professional career at sports management companies. 
  • Gain the necessary skills needed to direct and lead teams.
  • Lead the international development plans for businesses in the sports sector
  • Be promoted in the organization where you are currently employed by creating a career development plan
  • Advise sports entities on innovation, digitalization, technological development, operations, etc.
  • Contribute to the development of public policies for sport provision.
  • Be part of sports foundations that work with groups at risk of social exclusion.
  • Work within governing bodies (FIFA, UEFA, CONMEBOL, AFC, US SOCCER, CAF, etc.) that require a global knowledge of the sports industry.
  • Assume general management and strategic management functions in sports entities.

You can also check

Admission process

1. Documentation

To begin your admission process, the first thing to do is book your appointment online or by calling +34 91 112 88 50.

  • Selectividad card showing eligibility status
  • Two photocopies of your ID
  • Academic record file transfer 
  • Proof of payment of the Admission fee before or on the date of appointment

2.  What does the admissions test consist of?

  • Skills and abilities test
  • General knowledge test
  • Language assessment test
  • Personal interview

When will you know you’ve been accepted?

You’ll find out the result of the admissions test via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at

3. Reserve your place

Along with the admissions letter, you will receive an envelope with information about official registration. It is recommended that in order to reserve your place, you should respond within 7 days of receiving the letter.

4. Registration

All students joining the Universidad Europea for the first time, wanting to study a degree, must open a file with the university, prior to registration. The Department of Admission for New Students will provide the candidate with all the documentation and forms to complete their registration.

Convalidations and transfers

You don’t have to carry on doing something you don’t want to. For this reason, we have designed specific convalidation and university transfer plan. If you want to know your personalized plan, as quickly and easily as possible, send us an email to along with the following documentation:

  • Personal academic certificate of the original degree.
  • Study plan sealed by the Secretariat of the center of origin.
  • The academic program of the subjects studied and/or enrolled in the original degree.
  • Officially translated degree certificate (only in the case of foreign graduates)

In case of requesting recognition for professional experience, you will be required to provide;

  • Work life certificate
  • Curriculum vitae
  • Company certificate, only in those cases where it is necessary to prove the functions performed in the company, or in cases of students with international professional experience who cannot provide a work-life certificate.

For any questions, you can contact our advisers by calling +34 91 112 88 50.

Scholarships and grants program

We’re here to help. If you want to study at Universidad Europea, you have a number of internal and official scholarship options to apply for. In addition, we provide comprehensive Financing and Discount options

Professional practices

Internships in companies are a key element in your education. Acquiring experience and putting into practice what you have learned on your degree is the best way to enter the labor market. There are two types of internship, curricular (which are included as part of your program) and extracurricular (which you can do on a voluntary basis).

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and register before you start the internship. Both the company and a professor on your course will monitor your progress on the internship as well as providing an evaluation at the half way mark and upon completion. 

If you want to gain extra work experience before finalizing your university studies, you are welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose but we remind you that internships are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you will benefit from the internships.