Sports Management students enjoyed two days trip to Vitoria

They have traveled to Victoria last week to visit the sports facilities of the Baskonia basketball team and Alavés Football Club.

The first day they went to Mendizorrotza, the stadium of the Alavés Football Club. After a talk on sports management, a class on sponsorship and sports activation and a meal in the VIP area of the stadium, they enjoyed a guided tour of it. They also talked about regularization and regulation on TV and participated in an activity on personalized "fan experiences" and innovative services.

Students also met with a representative from the Foundation 5+11, a non-lucrative organisation that collaborates with the Baskonia Club and that encourages healthy habits among children in the region, through sports like football, basketball and other activities. Furthermore, they went to Bakh, the sports city of the Baskonia team, where they enjoyed a guided visit and where they meet the representatives of the sponsorship and communication and design departments.  

On the second day of the trip, they visited the Buesa Arena, a pavilion used by the Baskonia team to play their official matches. There they met with the Sales and Marketing director of the club were there as the ticketing and operation manager representatives. They talked about the safety of sporting events and digital marketing. In addition, they met the Communication department, the responsibilities of the Press Manager and the web design they carry out. They finished the day with a tour of Vitoria and the Buesa Arena and enjoyed the game of Euroleague Baskonia vs Panathianikos.

The students of the MBA Master's Degree in Sports Management at the Real Madrid Graduate School – Universidad Europea enjoyed two days full of experiences and activities that helped to improve their knowledge and learn first hand  some of the most important national teams.