Second day at the White Week 2019


Carlos Martínez de Albornoz, Director of the new Santiago Bernabeu Stadium project, opened the second day of the event exploring the challenges they face in the exciting project for the new Santiago Bernabéu Stadium. Total investment for this project has been 75 million, and it is expected to generate an increase to the Real Madrid team of between 185 to 340 million per season. 

Israel García Álvarez, Head of Digital Channels and Data Real Madrid F.C. and Elliot Richardson, President and CEO of Dugout talked about digital Transformation at Real Madrid: Fan Engagement through content and data. Some of the cnoclusions were that the Football insdustry is going to disrupt itself in the most exciting way and Real Madrid are at the forefront of this. 

Jesús Bueno, NBA Vice President of Basketball business Operations for the EMEA region, held the last session just before the lunch break. Jesús Bueno made a reflection about how the world of basketball is expected to evolve. 

Víctor Alfaro, Real Madrid F.C. Podiatrist and Podoactiva founder, "Innovation with each step", exposed to the students some of the latest trends and innovations for the diagnosis and treatment of injuries and illnesses that may affect athletes' feet. 

José Emilio Bas, Director of Stadium Capacity and Ticketing at Real Madrid F.C. and Marian Arranz, Director of Área VIP-Corporate Hospitality at Real Madrid F.C. "Ticketing & Hospitality management: the ticket to a true "Real Madrid experience"

Enhamed Enhamed, Sportsman, speaker and high performance methodologies expert, inspired the attendees with a discussion of his achievements, motivations, daily challenges, success management, living with a disability, finishing the second day of the White Week, a day full of good experiences and inspiration for our students.