Executive MBA in Sports Management - online

Chosen one of the Top 10 best Sports Management Postgraduate programs in Europe according to SportBusiness International Magazine.

Training in sports management with a prestigious, outstanding and specialized staff, endorsed by the world leader in the sports business: Real Madrid C.F.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
Executive MBA in Sports Management a distancia


May 11, 2020


9 months
  • The Real Madrid Graduate School – Universidad Europea offers you an exclusive environment to grow professionally and obtain a unique set of skills to enhance your sports management career. 100% online methodology. 
  • You will live the Real Madrid experience: exclusive trips and sporting events, where you can meet managers and directors from the club, as well as networking with sports sector professionals.


¡5% de descuento extra por pronto pago! Hasta el 31 de enero. Consulta condiciones.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you

Key Points

Voted the Best Master’s Degree in Sports Management in Spain

  • Start date

    May 11, 2020

  • Duration

    9 months

  • Language


  • ECTS


  • Modality


  • Campus


  • University

    Universidad Europea de Madrid

  • Knowledge Area

    Sports, Business and technology

  • Study Type


Why study this program?


Leaders in the sports sector

Programs conducted in collaboration with the Escuela Universitaria Real Madrid.



89% of our students are employed in less than 12 months after completing their studies.


Active cloister

100% of the cloister formed by professionals active in the sports area.
Marta García Pérez

Marta García Pérez

Coordinadora de Admisiones Online

“Para nosotros nuestros estudiantes son lo primero, por ello nuestros programas a distancia les ofrecen la mejor formación para poder destacar tanto académica como profesionalmente”

disfruta de hasta un 90% de descuento

Solo hasta el 16 de julio.

Pide información y nuestros expertos se pondrán en contacto contigo. ¡Plazas limitadas!

Decorative image

Do you still have doubts?

We ask you for some information, just to be able to call you and give you all the information you need

All fields are required*

Key Information


Student profile and study access information

This Executive MBA is specially designed for professionals and executives who need to combine work and study. The objective of the Executive MBA in Sports Management is to train management professionals in the world of sports, especially executives in the field of sports who wish to update their knowledge, graduates and professionals from other fields of knowledge who wish to focus their professional careers on sports management, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.

Access requirements

For admission to the MBA University Master in the management of sports organizations are required to student legal requirement in accordance with provisions R.D. 861/2010:

  • Be in possession of an official Spanish university degree, or one issued by an institution of higher education belonging to another State member of the space European of higher education entitling to the teachings of Master access.
  • Be in possession of a certificate in accordance with the educational systems outside the European area of higher education in their titles, subject to verification by the University that those credited a level of education equivalent to the corresponding Spanish official university degrees and that they authorize in the exporting country of the title for access to postgraduate teachings. Access by this route does not imply, in any case, the approval of the previous title of which the person concerned is in possession, or appreciation to other effects than the study the teachings of Master.
  • Prove to have the right level of English according to the chosen mode, which will be assessed by a personal interview.

New places

205 seats offer maximum back income among the four available modalities (On-site in Spanish and English and 100% digitalin Spanish and English)

Admission process

The admissions process for Real Madrid Graduate School - Universidad Europea programs runs throughout the whole year, although enrollment in all graduate programs depends on the availability of places.

For personalized guidance, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón), or contact us via phone: (+34) 918 340 192 or e-mail:

  • ueonline@universidadeuropea.es to receive advice from the Graduate Degree Admissions staff.
  • Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff will send them a date for taking the entrance exams for the program they are interested in, and for a personal interview with the Master´s Program Director or a member of the Admissions Committee.
  • The admissions process does not involve any costs or commitment for candidates until their place is formally reserved.

Convalidations and transfer of center

If you want us to make a personalized validation plan quickly, free and without commitment, you can do it here

Financial aids

At the European University, we have a complete system of financial aid at your disposal to facilitate the payment of your education.

  • Payment flexibility
  • Deferred monthly payment
  • Aid for prompt payment
  • Aid for continuing studies
  • Aid for simultaneity of studies
  • Aid for having a family member at the European University

We also offer a number of scholarship options, including:

  • European University Scholarships:
    • European University Scholarships: Aid that takes into account the socioeconomic level and academic performance of the student.
    • Juan Abelló Scholarships: directed to postgraduate students of the Business Area
  • Official Scholarships
    • Scholarships from the Ministry of Education
    • Scholarships of the community of Madrid

Study plan

Official qualification

At the end of the program, the student will receive the title of Executive MBA in Sports Management, awarded by the European University of Madrid.

Study plan


  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects


  • Annual Accounts for Sports Clubs and Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management


  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media


  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management


  • People Management and Teamwork
  • Coaching Applied to Sports
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organizations


  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure


  • The Media
  •  Advertising Agencies
  • Oficial Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World


  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organization of Sporting Events
  • Management of Leisure and Non-Conventional Spaces



School calendar

Get more information here.

Implementation schedule




Pablo Burillo, PhD
PhD in Sports Sciences. MBA in Sports Management. Master´s Manager.

Rafael de los Santos
New Media Director at Real Madrid C.F. Master´s Manager.


Aila Ahonen, PhD
Senior Lecturer JAMK University of Applied Sciences

Diego Borrás
Programme & Module Lead, Sports Management at UCFB, London

José Ramón Capdevila
Director Player Lens

Pedro Díaz Ridao, PhD
Professor at UEM Real Madrid/Founder of Inspirasports

Javier Doña
Consultant, MKG ARENA

Juan Carlos Fociños
Sponsorship Manager at Basketball Federation of Madrid

Thomas Fricke

Pablo García-Manitz
CEO Bewolfish

Steve Gera
Assistant Coach and Head of Innovation, Cleveland Browns

Matthew Good
Senior Manager Strategic Planning Telefónica

Robert Good
Strategic Consultant HH.RR.

Tomás Gutiérrez
CEO Novacapital

Juan Carlos Higueras, PhD
Advisoring, Mentor & Investor in StartUps

Florian Knorr
General Manager at Beovation

Ramiro Lahera
General Manager at Táctica Sport Culture

Edouard Legendre
Sponsorship Director at Ogilvy

Scott Mintto
Sports MBA Director, San Diego State University

Martha Saavedra, PhD
Professor at Universidad of California, Berkeley

Ángel Sanz
CEO and Founder The Crow Legacy Company

Ignacio Somalo, PhD
Founder at Lonesome Digital

Javier Tola
Managing Director Simply Sport

Pablo Vega, PhD
Professor at UEM Real Madrid/Road Director Royal Spanish Athletics Federation

Laszlo Zopcsak, PhD
Deputy Director at EuropeActive

% PhD


Quality Guarantee

Link to university regulations

Get more information here

Link to the complaints and suggestions system

The European University puts at your disposal the application "General Online Instance" to attend and resolve your queries, requests and complaints.

Quality guarantee

The Universidad Europea is renowned for its academic excellence and has been recognized worldwide with awards as prestigious as the European Seal of Excellence 500+, Qualicert certification, and the Madrid Excellence award.

In the international accreditation rating QS Stars, the Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. The Universidad Europea has achieved the maximum score of five stars in Employability, Teaching, Facilities and Social Responsibility.


Core competencies

  • CB1: Possess and understand the knowledge that provides a basis or opportunity to be original in the development and/or application of ideas, often in a research context.
  • CB2: Students know how to apply the knowledge acquired and their ability to solve new or unfamiliar environments within broader (or multidisciplinary) contexts related to their area of study.
  • CB3: Students are able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to the application of their knowledge and judgments.
  • CB4: Students know how to communicate their conclusions, knowledge, and reasonings that support them to specialized and non-specialized audiences in a clear and unambiguous way.
  • CB5: Students develop the skills to allow them to continue studying- be it self-directed or autonomous.

Transversal competences

  • CT1: Responsibility: That the student is able to assume the consequences of the actions he/she performs and respond to his/her own actions.
  • CT2: Self-confidence: That the student is able to act confidently and with sufficient motivation to achieve their objectives.
  • CT3: Awareness of ethical values: The student's ability to feel, judge, argue and act according to moral values in a coherent, persistent and autonomous way.
  • CT4: Communication skills: That the student is able to express concepts and ideas effectively, including the ability to communicate in writing with conciseness and clarity, as well as speaking in public effectively.
  • CT5: Interpersonal understanding: That the student is able to perform an active listening in order to reach agreements using an assertive communication style.
  • CT6: Flexibility: That the student is able to adapt and work in different and varied situations and with diverse groups. It involves assessing and understanding different positions adapting their own approach as the situation requires.
  • CT7: Teamwork: That the student is able to participate in an active way in the achievement of a common goal, listening, respecting and valuing the ideas and proposals of the rest of the members of his team.
  • CT8: Initiative: That the student is able to anticipate proactively proposing solutions or alternatives to the presented situations.
  • CT9: Planning: That the student is able to effectively determine their goals and priorities by defining the actions, deadlines, and optimal resources required to achieve those goals.
  • CT10: Innovation-Creativity: That the student is able to devise new and different solutions to problems that add value to problems that arise.

Specific competencies

  • CE.1.- Have an integrated vision of all the dimensions of the company in the sports sector: the external, internal or organizational, and that of the people or human capital that form it, to be able to analyze the problems, and search As a team, solutions that allow you to achieve your strategic objectives. For this, it will assume an autonomous and collective learning that allows it to make decisions and assess the economic and social impact of them.
  • CE.2.- Lead, from an integral ethical and social responsibility approach, projects and teams assessing the impact of their decisions on benefits, the market, people and society.
  • CE.3.-Master the keys of the great areas of world sport, to turn them into competitive advantages for the growth of the company within its sector.
  • CE.4.-Analyze the economic, legal and technological environment of a sector and carry out an evaluation and strategic planning in the medium and long term using the existing reference tools.
  • CE.5.-Master the new trends and business practices of corporate social responsibility policies that affect the sports sector and be able to define a corporate social responsibility policy for each business.
  • CE.6.-Assume the competences of a manager: leadership, emotional intelligence, communication skills, team management, group work, planning, conflict resolution, negotiation and orientation to results, always from a responsible approach and under a multicultural perspective respecting diversity.
  • CE.7.-Master the concepts and strategic reference tools for the organizational dimensioning of a company in the sports industry and be able to select which is the best strategic alternative to apply in each market and company.
  • CE.8.-Know the tools for the management of a company's operations as well as the business practices of reference in the sports industry, which ensure the efficiency of the activity and the fulfillment of the objectives set.
  • CE.9.- Design the plans of the different areas (marketing, communication and sales, finance, production, human resources), using coordination criteria between them and aligned with the company's general strategy.
  • CE.10.- Master the key concepts of reference for the dimensioning of the new organizational structures and be able to implement plans that involve changes and adaptations with criteria of resource optimization and knowledge management.
  • CE.11.-Apply and translate into action everything they have learned in one of the areas of decision of the company through professional practices. They can do so through the agreements of the university with companies in the sector or sports industry, and especially in the area of interest that is most attractive for their future professional development - management, marketing and communication, operations, finance, - and show the competencies for successful integration into a business team

Internal Quality Assurance System

The European University has designed its System of Internal Assurance of Quality in accordance with the guidelines of the Foundation for the Knowledge Madri+d Agency Regional for the Evaluation of the Quality of Universities, as a structural basis to ensure the quality of the new official qualifications according to the quality guidelines of the European Higher Education Area (EHEA) and the Organic Law 4/2007, of 12 of April, by which modifies the Organic Law 6/2001, of 21 December, of Universities.

Members of CCT

  • D. Pablo Burillo (MBA online program Director)
  • Dña. Marisa Sáenz (Director of the MBA programme in person)
  • Dña. Raquel Esteban (Academic Director Escuela Real Madrid)
  • Dña. Silvia Fernández (Postgraduate deputy dean)
  • Dña. Verónica Gabaldón (Academic coordinator)
  • Student delegate
  • D. Gianfranco Ferrari (Responsible for the quality at UEM)
Advantages of Executive MBA in Sports Management online


  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships
Apply for a scholarship!


  • This 100% online master has the best professionals from every area of sports. The Real Madrid C.F. is a world leader in sports management, as evidenced by its commitment to continuous innovation in all areas of sports management: facilities, marketing, new media, etc.
  • You will live the Real Madrid experience, in which you will enhance professional and personal development run by recognized experts in the sports field, and work in various areas such as entrepreneurship, Ongoing Talent or Coaching. This insight will help you improve your professional profile and strengthen competitive skills in the sports sector.

Therefore, you will have the chance to make three optional and unique trips, in which you can explore the essence of Real Madrid C.F.:

1. Welcome Week: You will be able to meet your lecturers and your colleagues, the Real Madrid C.F. facilities, and you will receive several sports management masterclasses.

2. White Week: It will take place at the Real Madrid facilities, where you can meet directors of the club and executives of the sports industry.

3. New York Trip: You will visit sports facilities, attend sports industry events, and meet with executives of American sports entities.

  • An international scope program, with professors and students from different parts of the world, which will give you a global perspective of the existing sports management models.


Online Methodology

The European University's online methodology is committed to deliver an effective and personalized academic learning focus on students, supporting them all the way so that students achieve their goals. Technology and innovation allow us to offer you a dynamic and motivating environment, with the flexibility and the tools you need to ensure educational high-quality standards.

The core of the learning model of the European University is based on the learning by doing methodology. Hence, learning with an easy and dynamic way, through case studies, training resources, group discussions, webinars, individual and team work, which help to build your networking.

Career opportunities

The careers linked to this specialization are in companies relating to sports, in areas such as:

  • Sports entertainment.
  • Multi-sport events.
  • Sports and exercise services (sport for all).
  • Sports academies.
  • Fitness/wellness chains.
  • Clubs
  • Federations.
  • Athlete representation.
  • Sports equipment multinationals.
  • Sports infrastructure multinationals.
  • Multinationals which invest heavily in sports sponsorship.