Universidad Europea de Canarias Communication students visit Nex Global

During the visit the students found out how to design efficient digital monitoring strategies

Last week, second year Advertising Communication students at the Universidad Europea de Canarias, as part of the Media, Supports and Formats course taught by Enrique Carrasco, visited Nex Global Comunicación y Marketing in La Laguna, an agency specializing in digital monitoring and social media that works with many SMEs and institutions in the region.

The students visited the Nex Global premises, met the heads of the different departments and listened carefully to the explanations of Julio de la Rosa, Nex Global promoter and director of experiences, and Rolf Horz, CCO and Design manager. The company’s representatives clarified all the students’ doubts on aspects related to what clients demand from each campaign, online monitoring and the most common formats used today.