Master class: “Learn to design a digital marketing strategy”

Director of the Master's in Digital Marketing and Big Data, Chema Lamirán, offers degree students a Master Class on digital marketing, personal brands and digital fingerprints, among other related issues

On Friday, June 3, students from different degree programs at the Universidad Europea de Valencia, including Advertising, Business Management and Entrepreneurship, as well as some teaching staff from different departments, attended a Master Class entitled, “Learn to design a digital marketing strategy”, offered by the director of the Master in Big Data and Digital Marketing, Chema Lamirán.

Digital footprint, personal brands, strategies based on objectives, tactics, tools… all these issues were addressed by Lamirán, who wanted to highlight to the students the importance of having clear objectives for a digital marketing strategy before deciding which channels will be used and which tactics will be more effective.

Professor Lamirán, an expert in the online world and its applications in different areas related to marketing and communication, also offered the students tools to streamline the tasks required to implement a digital marketing strategy. These issues are addressed in more detail in the Master's in Big Data and Digital Marketing offered by the Universidad Europea de Valencia.