Magalí Lisanti, a 1st year Business Management and Entrepreneurship student, recently attended a 2nd year Advertising Communication class to explain an interesting experience she had a few weeks ago as photographer and joint production manager for a regional advertising campaign for a well-known sports accessories brand.
It was a pleasant surprise for our students to listen to Magalí, especially for her great luck in getting this work experience so young, when she is starting her studies.
She explained the process, the casting, creating the message conveyed by the image, the slogan chosen, the campaign content from the stance of the target, and much more.