Juan José Moreno, director of the Hotel Meliá Hacienda del Conde, offered a lecture on tourism at the Universidad Europea de Canarias, as part of the Strategic Management course taught by professor Alberto Jonay Moreno.
During his presentation, Moreno spoke of his business repositioning strategies and his lecture was attended by third year students from the degree programs in Business Management and Entrepreneurship, Marketing and Commercial Management and International Tourism and Leisure Business Management.
It was an excellent opportunity for Tourism students to learn about the experience of a top-quality hotel that has positioned itself towards an adult-only target in a setting with sea views. The hotel, initially managed by the Vincci Group, is now run by the Meliá Group.