Eduardo Pereyra explained some efficient resources for businesses using CRM

The talk was part of the Communication Skills subject

Economist and banking expert Eduardo Pereyra visited our campus recently to give a lecture on Customer Relationship Management (CRM) and how to make a customer relations strategy much more efficient.

Pereyra explained to the students taking Communication Skills (BME and Tourism Company Management), taught by Professor Enrique Carrasco, some details on how the requirements of the tool can be resolved using a computer application from a bank branch, with real-life examples he has managed from his customer portfolio.

The students asked questions about the most practical recommendations for everyday dealings with customers, and what are the main benefits of implementing CRM for a company or organization, especially in terms of the sustainable use of resources and time management.