Chema Lamirán, director of the Master's in Digital Marketing, is received by the President of the Generalitat

Professor Lamirán is an expert in managing the personal brand and social networks of public figures, particularly athletes

The director of the Universidad Europea de Valencia Master's in Digital Marketing and Big Data, Chema Lamirán, was welcomed by the President of the Generalitat, Ximo Puig, on September 9.

The reason for the event was to present to the President the Under 17 World Champion Trophy by Valencian pelota player Sacha Kruithof. Chema Lamirán is an expert in managing the personal brand and social networks of public entities and figures, particularly in sports, such as Sacha Kruithof, among others. Other athletes advised by him are competing at the Paralympic Games in Rio de Janeiro, such as the case of the flag bearer at the Opening Ceremony, Jorge Cardona, and José Manuel Ruiz.

Professor Lamirán was interviewed on September 13 by Radioesport, about the Gran Estadio program and issues relating to Digital Marketing and Social Networks. Here are his interesting thoughts on how elite soccer players use social networks. http://www.ivoox.com/12886975