Master’s Degree in Audiovisual Content Creation and Management - Mediaset

A global vision of the television business from creation and production up until airing.

Specialized training in current television and new technologies to create content on any platform, including mobile screens and their interaction with television screens.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
Master’s Degree in Audiovisual Content Creation and Management - Mediaset


Oct 23, 2020


9 months
  • Learn to generate content and invent formats.
  • Acquire skills in the preparation, production and generation of content. 

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you

Key Points

New techniques for audiovisual content creation and management.

  • Fecha de Inicio

    Oct 23, 2020

  • Modalidad

    Hyflex (Real and virtual classrooms)

  • Duration

    9 months

  • ECTS


  • Language


  • Campus

    Madrid Alcobendas

  • Universidad

    Universidad Europea de Madrid

  • Área de Conocimiento

    Communication and marketing

  • Tipo de Estudio


Why study this program?

Media Lab

Europea Media is the professional laboratory for “learning by doing”

Agreements with agencies & media

Agreements with agencies and communication departments for internships

More than 100 events

Seminars and conferences organized with the collaboration of key companies in the sector

Inmaculada Delgado

Inmaculada Delgado

Postgraduate degree advisor at Universidad Europea de Madrid

"At Universidad Europea we know that the treatment of the student is the most important. Please fill in your details and we’ll contact you"

disfruta de hasta un 90% de descuento

Solo hasta el 16 de julio.

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New candidate profile and degree access routes.

Graduates in any degree in the field of Communications, although it is also aimed at graduates of similar degrees who wish to develop a creative career or manage content in the audiovisual world. In addition, the program is especially aimed at professionals in the field who wish to deepen and increase their knowledge to strengthen their professional careers.

Admissions process

The admissions process for programs in the Postgraduate School at Universidad Europea is open all year round, although registration in any of the programs is dependent on the availability of places.

If you wish to receive personalized advice from our Postgraduate Admissions team, contact either of our two university campuses (Alcobendas or Villaviciosa de Odón) or contact us:

Having been advised, you should file the documents required:

  • Application Form
  • Copy of your ID or NIE
  • Copy of your University Degree
  • CV.

The Postgraduate Admissions team will contact you to complete access exams according to your desired program and a personal interview with the Director of the Master’s Degree or with a member on the Admissions Committee.  

* The admissions process does not cost the candidate anything nor is it binding on either party up until the registration process has been completed.

Financial Aid

At Universidad Europea we have a complete system of financial aid available to you to ease your education payments. Some examples are: 

  • Flexible payment options.
  • Financial Aid for early payment
  • Financial Aid for continuing studies.
  • Financial Aid for simultaneous study.
  • Financial Aid for having a family member at Universidad Europea.


Universidad Europea has signed various agreements with financial entities to help you finance your studies. 


During the year 2012-13, over 1.100 scholarships worth over 5 million Euros were granted to students at Universidad Europea.

  • Scholarships from the Centro Profesional Europeo de Madrid
  • Official Scholarships from the Spanish Ministry of Education
  • High Achieving Students Program (Programa TOP)


  • The laboratories

The Master’s Degree in Audiovisual Content Creation and Management has theory spaces available in addition to the laboratories that are freely available to students, the audiovisual classrooms and Avid sets and the sets of Universidad Europea in Villaviciosa as well as the teaching spaces at Universidad Europea in Alcobendas.

  • Virtual set

Set in which you can download different settings created in 3D and interact with the set design. It has three robotic cameras, Ultimate embedding, Cue, Wireless microphones, light control and positions for the virtual set operator and their animations.

  • New television studio

Fully renovated in September 2016, it is prepared for the completion of multicamera programs, it has three camera channels and one dolly, which communicate via intercom with the production control and LCD monitoring and a multiscreen system.  It has AutoCue for the voice-over of broadcasters to camera and speed control via pedal. The studio has Chrome in order to practice completing deep in-lays. In the Production Control, the cameras can be controlled via CCU, with lighting, sound, DVE and mixer. Students complete their own programs (news, contests, debates…) launching their headlines, news blasts and pieces from VTRs, videos on the server or direct lines with other rooms such as the virtual set or situated in the same room.  

  • Video, audio and musical creation edition rooms

2 rooms for the postproduction of video and audio, with the most used software in television and in production companies. They have 20 and 26 computers respectively, with work stations with Final Cut Pro X, Avid Media Composer and Protools 10, sound desk for voice-overs and materials in HD, such as SD and P2 readers or firewire to cameras HD, HDV, DVCPro or DV. There is also musical creation software such as Logic, Sibelius and Cubase.

  • Postproduction booths 

There are 4 booths for group projects with iMacs with all the necessary software such as Final Cut Pro X, Motion, Compressor, Avid Media Composer, Adobe CS6, Sibelius, Logic and Cubase. From the room, images can be read onto cards for HD material or connections to cameras by firewire. There are high resolution video monitors to check on the screen the result of the film. The high quality of this equipment makes it the ideal room to work on the postproduction of audio and video documentaries and short films, as well as being the ideal place to create headers and intros.

Students can also use the Mediaset España facilities in Villaviciosa de Odón (Estudios Picasso) and the facilities of Mediaset España on C/Federico Mompou (Madrid).  

Collaborating companies

The main partner on this degree is Mediaset España, the leading media Company in Spain and fourth in Europe for profitability. It maintains a solid leadership in ratings, market share, advertising revenue and operating margins among the televisions in our country. Its advertising branch is in charge of commercially using all the platforms possible, with specific developments in a digital environment to support the synergies of television, the internet, cinema and advertising, adapting to constantly evolving business opportunities serving information and audiovisual entertainment in safe and high-quality environments for the advertiser. In addition to Mediaset España, other prestigious production companies participate in the program.

In the case of our main partner, their involvement is not limited to merely granting internships, but rather to them actively participating in it, providing teachers and facilities for certain activities.


The fact that the Master’s Degree is largely taught by professionals in the field in their different areas, together with the participation and support from Mediaset España is one of the biggest guarantees for connecting the University to the professional world.  


Dr. Luis Alonso Martín-Romo 
Academic Director of Postgrads


Patricia Marco 
Director of the Antenna Division, Mediaset España 

Luis Expósito 
Division Director of HR and Services, Mediaset España 

Mirta Drago 
Division Director of Communications and External Relations, Mediaset España 

Javier Uría 
Division Director of Economics and Finance, Mediaset España 

Ralph Seel 
Deputy Director of the Legal Department, Mediaset España 

Alberto Carullo 
General Manager, Big Bang Media 

Óscar Cornejo 
General Manager, La Fábrica de la Tele 

Francisco Javier Ascorve 
Director of Management Control, Mediaset España 

Blanca Ricoy 
Deputy Director of Set Design and Scenography, Mediaset España 

Ángel López Armendáriz 
Director of Product Selection, Mediaset España 

María Caldés 
Director of Antenna Operations, Mediaset España 

Ana Bueno 
Director of Multiplatform Content, Mediaset España 

Leonardo Baltanás 
Division Director, Content Production, Mediaset España 

Arantxa Écija 
Director of Fictional Programs, Mediaset España 

Mariano García Sagospe 
Director of Studies and Infrastructure, Mediaset España 

José Luis Fuentecilla 
Deputy Director of News, Mediaset España 

Eva Tribiño 
Deputy Director of News, Mediaset España 

Pedro Revaldería 
General Manager, Producciones Mandarina 

Olga Flórez
Director of Production and Entertainment, Mediaset España 

Baldomero Toscano 
Director of Program Production, Mediaset España 

José Manuel Asunción 
Department Division Head of Technologies, Mediaset España 

Luis Alonso 
Professor of the Faculty of Social Sciences and Communication

Encarna Pardo 
Executive Director of Entertainment, Boomerang TV 

Cristina Panizza 
Director of Operations and Sales Services, Publiespaña 

Yago Castillo de Vivero 
Division Director of Digital Media, Publiespaña 

Special collaboration from:

  • Paolo Vasile, General Manager, Mediaset España.
  • Manuel Villanueva, General Content Manager, Mediaset España 
  • Juan Pedro Valentín, News Director, Mediaset España
Price and advantages Master’s Degree in Audiovisual Content Creation and Management - Mediaset



Find your scholarship

  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships
Apply for a scholarship!


  • Discover a global vision of the television business from its five basic pillars: creation, production, programming, commercialization and airing.
  • Work with the same dynamic you will find in the professional world.  
  • Solve cases in theory classes that will be presented as real projects developed under the supervision of the teaching staff and executives from Mediaset.
  • Learn to put in place a television format from its conception to its commercialization.

Career opportunities

A fundamentally international sector and a degree that qualifies you to develop projects anywhere in the world.

  • Television channels.
  • Production companies.

You can also check

Admission process

1. Documentation

To begin your admission process, the first thing to do is book your appointment online or by calling 91 740 72 72.

  • Selectividad card showing eligibility status
  • Two photocopies of your ID
  • Academic record file transfer 
  • Proof of payment of the Admission fee before or on the date of appointment

2.  What does the admissions test consist of?

  • Skills and abilities test
  • General knowledge test
  • Language assessment test
  • Personal interview

When will you know you’ve been accepted?

You’ll find out the result of the admissions test via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at

3. Reserve your place

Along with the admissions letter, you will receive an envelope with information about official registration. It is recommended that in order to reserve your place, you should respond within 7 days of receiving the letter.

4. Registration

All students joining the Universidad Europea for the first time, wanting to study a degree, must open a file with the university, prior to registration. The Department of Admission for New Students will provide the candidate with all the documentation and forms to complete their registration.

Convalidations and transfers

You don’t have to carry on doing something you don’t want to. For this reason, we have designed specific convalidation and university transfer plan. If you want to know your personalized plan, as quickly and easily as possible, send us an email to along with the following documentation:

  • Personal academic certificate of the original degree.
  • Study plan sealed by the Secretariat of the center of origin.
  • The academic program of the subjects studied and/or enrolled in the original degree.
  • Officially translated degree certificate (only in the case of foreign graduates)

In case of requesting recognition for professional experience, you will be required to provide;

  • Work life certificate
  • Curriculum vitae
  • Company certificate, only in those cases where it is necessary to prove the functions performed in the company, or in cases of students with international professional experience who cannot provide a work-life certificate.

For any questions, you can contact our advisers by calling 91 834 34 35.

Scholarships and grants program

We’re here to help. If you want to study at Universidad Europea, you have a number of internal and official scholarship options to apply for. In addition, we provide comprehensive Financing and Discount options

Professional practices

Internships in companies are a key element in your education. Acquiring experience and putting into practice what you have learned on your degree is the best way to enter the labor market. There are two types of internship, curricular (which are included as part of your program) and extracurricular (which you can do on a voluntary basis).

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and register before you start the internship. Both the company and a professor on your course will monitor your progress on the internship as well as providing an evaluation at the half way mark and upon completion. 

If you want to gain extra work experience before finalizing your university studies, you are welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose but we remind you that internships are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you will benefit from the internships.