Master in Business Administration

Get to know the different areas of a company and understand its management with a global vision alongside that of IBM.

In addition to the general syllabus of the Master’s Degree, you will also be able to specialize in specific sectors such as Digital Technology, Retail, and e-Commerce, or Health and Wellness.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
Business Administration


Oct 23, 2020


8 months
  • Aimed at taking on positions of responsibility, dominating the skills needed for senior management such as Planning, Analytics, Design Thinking….
  • You will learn communication, leadership and intercultural skills such as neuromanagement and mindfulness to lead teams

Get a 30% discount on the reservation fee if you register before February 29. Check the terms and conditions here.

Key Points

You will operate in a truly global work environment

  • Start date

    Oct 23, 2020

  • Duration

    8 months

  • Language


  • ECTS


  • Modality


  • Campus

    Madrid Alcobendas

  • University

    Universidad Europea de Madrid

  • Knowledge Area

    Business and technology

  • Study Type


Why study this program?


% Employability

89% of our students are working less than 12 months after finishing their studies


International Visit

Three-day stay in Munich, IBM's Watson IoT global headquarters


% Experience IBM

Professional faculty from IBM, masterclasses, practical cases, final project supervision, Blue Week…
Inmaculada Delgado

Inmaculada Delgado

Postgraduate degree advisor at Universidad Europea de Madrid

"At Universidad Europea we know that the treatment of the student is the most important. Please fill in your details and we’ll contact you"

disfruta de hasta un 90% de descuento

Solo hasta el 16 de julio.

Pide información y nuestros expertos se pondrán en contacto contigo. ¡Plazas limitadas!

Decorative image

Do you still have doubts?

We ask you for some information, just to be able to call you and give you all the information you need

Key Information


New candidate profile and access to the program

The Master in Business Administration* is especially aimed at professionals wishing to complement their training with a complete and highly practical knowledge of the different areas that make up a company.  

This program is specifically aimed at university graduates of very varied fields that are interested in developing a role in business management. It is also aimed at those professionals who are interested in taking on innovation challenges and continuing their professional development throughout their careers.

Our students come from university backgrounds in Engineering, Law, Health Sciences, Business Administration, Economics as well as other degrees and are seeking to further their training and studies and/or professional experience in order to acquire a global, integrated and strategic vision of a company.

Access Requirements

Official Spanish university degree or other issued by a higher education center belonging to another country in the European Higher Education Area.

Degree issued in accordance with educational systems outside the European Higher Education Area do not need to be officially recognized, as long as the University can ascertain that the level of study is equivalent to the corresponding official university degree in Spain and they allow access in the home country to postgraduate studies. Access through this channel is not, in any case, an official recognition of the previous university degree in Spain nor is it recognizing anything other than access to this Master’s degree.

New entry places

25 places

Financial Aid  

At Universidad Europea, we have a complete system of financial aid at your disposal to facilitate the payment of your education. Examples include:

  • Payment flexibility
  • Deferred monthly payment
  • Aid for prompt payment
  • Aid for continuing study
  • Aid for simultaneity of studies
  • Aid for having a relative in the European University

Financial Aid

We want to help you so that you can focus on your education. Our Financial Aid options are designed to suit your needs. Get more information here


At Universidad Europea, we offer you a series of scholarships from which you can choose to suits your circumstances.

Check them out here.


Our campus in Alcobendas is an innovative campus in a key business hub in Madrid. Alcobendas has the 3rd highest number of multinationals of any town or area in Spain and the 2nd highest amount of revenue. It is situated in the heart of Madrid’s Northern Business Park. The campus is equipped with modern and cutting-edge facilities which encourage learning and the development of new ideas. It is conceived as a unique place where the University is in constant contact with the business world, which is undoubtedly a key factor for the integral development of our students.

You will be studying surrounded by successful entrepreneurs and mentors. You will be able to put your ideas in motion at the Emprende Hub, a space within Universidad Europea dedicated to learning, work, and creativity. The Emprende Hub is an incubator of new business projects whose objective is to make the ideas of our students grow and be enriched with the support of technological resources and specialized training to be able to embark successfully on the mission of making them a reality in a solid and sustainable manner. You will be able to learn, share and participate in the forums and events with the best companies and professionals. A learning model which has been created to accelerate your success.


If you are coming from outside of the Region of Madrid and would like to undertake the on-site full-time program, you can find accommodation in line with your needs: near to campus, safe, comfortable, in an academic setting, with good services, quality furnishings, etc. Thanks to the two student halls that Universidad Europea has, both located on campus and with capacity for 550 people, with all domestic, academic and safety needs ideally suited to a student.

These student halls are destined both for students or for those teachers or personnel who may need accommodation at some point: scientific, artistic or cultural exchanges, or even for any other person whose stay is directly or indirectly related to the University.

Search for accommodation

Study plan

Official Degree

Upon finishing this program, the student receives the official degree of Master in Business Administration issued by Universidad Europea Madrid.

Syllabus Structure

The Master in Business Administration of Universidad Europea, as well as the general syllabus, offers the possibility to become specialized in specific sectors such as: Health and Wellness, Retail and e-Commerce or Digital Technologies.  The student has the option to choose any of these specialties by completing two specific modules (Environment Analysis and Strategy and Management of Operations) which allows them to deepen their knowledge in this area of activity.

Study Program: Master in Business Administration








MODULE I: General Management



The contents are organized into the following study units:

- Management Skills

- Organizational structure and people management.

- Global vision, entrepreneurial spirit and decision-making.

- Business ethics and corporate social responsibility.



MODULE II: Environment analysis and strategy



The subject is organized into the following study units:

- Economic Environment.

- Legal Environment.

- Introduction to strategic analysis.

- Sector Analysis.

- Internal Analysis.

- Strategies for expansion and internationalization.



MODULE III: Accounting and Finances



The content is grouped into the following units:

- Accounting for leadership.

- Advanced accounting.

- Management control.

- Business diagnostics and sustainable financial strategy design.

- Valuation of investments.

- Sources of financing.

- Valuing companies.



MODULE IV: Marketing and Communications



The contents are grouped into the following units:

- Strategic Marketing.

- The product.

- The Price.

- The commercial distribution.

- Communication.

- Market research.



MODULE V: Operations Management



The content is grouped into the following areas:

- General aspects of operations management.

- Operations strategies.

- Operations management.

- Materials management.

- Activity planning.

- Systems for improving operations.



MODULE VI: Commercial Management



The content is grouped into the following areas:

- Introduction to Commercial Management.

- Sales in complex environments.

- Sales organization.

- Management of sales teams.

- Sales channels.



MODULE VII: Technology and innovation



The content is grouped into the following areas:

- Technological environment, technology and information systems.

- Strategic role of information systems.

- Innovation and business changes.

- Tools for innovation management.

- Information society and e-Business.

- New trends.



MODULE VIII: Professional internships



Applying skills and content acquired to practice. The student will undertake professional tasks under the supervision of a supervisor in a company and an academic tutor, who will guide this process of introduction into the practical application of the skills and contents of the program.



MODULE IX: End of Master Thesis Project



The development of the End of Master Thesis Project will take place in a group, using as a basis the knowledge acquired during the different modules and the professional internships. Students will always be guided by their tutor and evaluated by a panel.



Calendar of Degree Implemenation

The degree of Master in Business Administration is an innovation of Universidad Europea Madrid from academic year 2019-2020.


All the modules of our Master in Business Administration* are taught by teachers with a high academic profile, mostly doctors; and by professionals with ample national and international experience in companies within different sectors.


Dr. Javier Camacho Ibáñez
Doctor in Economics and Business, Executive MBA, IESE and Telecommunications Engineer. Founder of several entrepreneurial initiatives, combines his role as a consultant and general manager of companies with his teaching and research work.  

Dr. Inmaculada Mateos
Doctor in Public Economics, Universidad Autónoma de Madrid and Graduate in Economics and Business Sciences, Specializing in Quantitative Economics, by the same University. Combines directing the Master’s Degree with her teaching work and research in the Faculty of Social Sciences and Communications, Universidad Europea, in the area of Taxation.


D. Tomás A. García García
Bachelor in Physics from the University of Seville, MBA from Henley Business School and executive program in commercial management from Insead, Tomás has more than 20 years of experience at the intersection between technology and business. Prior to joining IBM in 1999, Tomás worked in research in the field of microelectronics at both the CSIC and the Eindhoven University of Technology and Philips Research. He is currently the Executive Director of the Industry and Services Sector at IBM Spain, a responsibility he assumed in 2016 after leading the IBM storage systems business unit for Spain, Portugal, Greece and Israel.


D. Carlos Creus Olgado
Account partner responsible for Telefonica at IBM Business Consulting Services and former Cognitive and Analytics Practices Leader for Spain, Portugal, Greece and Israel (SPGI). Experience in Industry Sector (IP & AUTO), Tourism & Hospitality, Pharma & Life Science and Distribution Sector. MBA program at IBM, IESE Program for PwC Top Talent, Master Degree in Computer Science in the Universidad Pontificia de Salamanca, MBA program at IBM, IESE Program for PwC Top Talen, Master Degree in Computer Science in the Universidad Pontificia de Salamanca. Active participation in events as speaker (Digital Enterprise Show, IBM Watson Summit, IBM GDPR events).

Dr. Francisco Javier del Arco
Professor Department of Business Management, Universidad Europea. Doctor in Financial Economics, Universidad Complutense de Madrid and Graduate in Economics and Business Sciences, Specializaing in Finance by the same University. Finance Professor at several Universities at both Graduate and Postgraduate level and freelance consultant in the areas of business viability and sports management.

D. Sergio Azcona
Founder and CEO, Haz Comunicación. Consultant in Marketing, Communication, Social Media and Strategic Consulting. Graduate in Marketing and Advertising, CESMA.

Dr. Pablo Esteban
Independent Consultant. Business Adviser. Doctor in Financial Business Economics, Universidad Complutense de Madrid and Graduate in Economics and Business Sciences, La Comercial, Universidad de Deusto. Combines his teaching work with that as Representative and Office Director in Spain for the Bank of the Province of Buenos Aires and Vice-President of the Spanish Association of Foreign Banking Representatives. His experience includes trade financing, social corporate responsibility and digital financial services.

Dª. Patricia Camacho Fernández
Founder and Director, Ebook Publicaciones, S.L. and Avanza Learning, S.L. Graduate in Law, CEU San Pablo. Master’s Degree in Digital Editing. Master’s Degree in Communication, Effective Business Communication, The University of Cambridge.

D. Fernando M. Carnero González
Consultant in Strategic Finance. Has been Corporate Banking Coordinator at Banco Santander and Deputy General Manager at Avalmadrid. Graduate in Business and Economics Sciences, Universidad Complutense de Madrid. Master’s Degree in Management and Financial Direction, CECO and PDD, IESE.

Dr. Emilia Cirujano Ares
Professor of Accounting and Finance in the Faculty of Social Sciences and Communications, Universidad Europea de Madrid. Doctor in Economics and Business Sciences, Universidad Complutense de Madrid and MBA, Instituto de Empresa. Financial Consultant.

Dr. Juan Carlos Higueras
Managing Partner, OZONO CAPITAL PARTNERS. Master’s Degree in Business Management (MBA), IE Business School. Telecommunications Engineer, Universidad Politécnica de Madrid and Graduate in Economics and Business Sciences, Universidad Complutense de Madrid.

D. Néstor Daniel Milovich
Managing Executive Partner, Tecnología Gestión e Innovación. Industrial Engineer. Expert in Environmental and Employment Risks. MBA, Instituto de Empresa and Master’s Degree in Economics and International Relations. 

Dra. Fátima Moreno
Professor in the Department of Marketing and Advertising, Universidad Europea. Doctor in Company Economics, Universidad San Pablo-CEU. Certified by ACAP as Contracted Doctor. Graduate in Market Research and Market Techniques, Universidad Pontificia de Comillas-ICADE and Graduate in Economics and Business Sciences, Universidad Complutense de Madrid.

Dra. Marta Paredes
Professor in the Department of Business Management, Universidad Europea. Doctor in Commercialization and Market Research. Main researcher in the Asisa Chair. Independent consultant for the study of Communication by objectives, where she undertakes consultancy and research work and market commercialization tasks.  

Dra. María José Peset
Professor of Accounting and Finances, Universidad Europea. Doctor in Economics with a wide range of professional experience in companies in the construction and services sectors, especially in the economic-financial area of planning and control. 

D. Juan Ignacio Pérez
Industrial Engineer, U. Politécnica de Madrid. Executive MBA, IE, Master’s Degree in Marketing and Commercial Management, ESIC, Executive Coach, U. Autónoma de Madrid. Professor in several educational institutions in the areas of Postgrad and Executive Education, as well as in Business Programs. A wide range of experience in the areas of marketing, sales, business development and training, in multinational companies leading in Europe and the United States.  

D. Carlos Rebate
Expert in Strategy and Innovation. Head of BPO Strategy, Indra. PDD, IESE Business School. IT Engineer, Universidad de Extremadura. Master’s Degree in Artificial Intelligence, UNED.

Dr. Javier Sendra
Head of Iberian Franchises, PEPSICO. Doctor in Information Sciences. MBA, Instituto de Empresa. Graduate in Economics and Business. Executive with over 20 years’ experience in large purchasing companies at an international level.  

D. Juan Ramón Serrano
Director of Methods and Sales and Member of the Management Committee, GEFCO España. Member of the Global Purchases Committee for the optimization and improvement of sales within Grupo Gefco. Master’s Degree in Economics and International Business Management, UEM.  

Dr. Antonio de la Torre
Doctor in Economics and Business Sciences, Universidad Complutense de Madrid. Graduate in Psychology, Universidad de la Laguna and specialist in Statistics, Ministerio de Defensa. Consultant of companies relating to operations management.

Dr. José Jesús Vargas
Certified Doctor in Advertising Creativity. Lead Professor in Creativity and Persuasive Communication in the Department of Business Management, Faculty of Social Sciences, Universidad Europea de Madrid. Collaborator on several projects with the Company Antar Estrategias.

Dª. Lucía Andaluz Antón
Graduate in Journalism, Universidad Europea de Madrid. Master’s Degree in Digital Journalism and Social Networks, Universidad Europea de Madrid. Has developed her professional career in audiovisual media, including Mediaset España.


70% of teaching staff are doctors.

Scholarships and grants program

We’re here to help. If you want to study at Universidad Europea, you have a number of internal and official scholarship options to apply for. In addition, we provide comprehensive Financing and Discount options

Connection with the business world

Collaborating companies

The Master in Business Administration is made up of several directors of important companies who participate by teaching on the Master, bringing the professional reality to the student through the analysis of real cases, such as: 

  • IBM
  • PepsiCo
  • Mediaset España
  • Grupo Gefco
  • Indra
  • Ozono Capital Partners
  • Avalmadrid
  • Ebook Publicaciones, S.L.
  • Avanza Learning, S.L.

One of the fundamental characteristics of the programs which take place at Universidad Europea is their link to the business world. For this, we collaborate with highly regarded companies at all stages, from the conception and design of different programs up until the composition of the faculty and the student body.

Professional internships

  • You will complete professional internships with companies in the sector. These internships will be a part of the academic content of the program and will be evaluated as part of the training in business management of the student. The professional internships make up a unique opportunity to transfer the content and skills developed in the Master’s degree to the daily work in a Company.  
  • We shall make available to you a job search engine made up of a large selection of companies and the department of Professional Careers will provide all the advice and resources necessary to obtain the professional internship which best fits your profile and expectations.
Price and advantages Master in Business Administration



Total price

Find your scholarship

  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships 
Apply for a scholarship!


  • Challenge Based Learning: you will learn through real cases of top-level multinationals, using tools such as Watson or Cognos. Thanks to simulations or role plays, you will be thoroughly prepared to be a global professional.
  • International Trip: you will acquire a global vision of the company through a three-day stay in Munich, the world headquarters of Watson IoT, where you will discover the reality of important companies such as Avnet, BNP Paribas, CapGemini, and Tech Mahindra.
  • Tech Experience: You will develop a deep knowledge of the planning or management tools that companies use and you’ll be prepared to respond to the needs of your business. In addition, you will have masterclasses taught by IBM professionals at the Client Center in Madrid.
  • Employability: You will have the opportunity to participate in hiring processes, both for professional internships and for employment at IBM or associated companies.

Career opportunities

You can also check

Admission process

The admissions process for Universidad Europea Graduate School programs can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.

For personalized advice, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón), or contact us by phone: 902 23 23 50 or e-mail:

Having decided to apply, you will need to provide the following documentation:

  • Application Form.
  • Copy of your ID
  • Copy of your Degree Certificate.
  • CV.

The Postgraduate Admissions Team will contact you and advise you on the next steps depending on your program of interest. It will likely involve a personal interview with the program director of a member of the Admissions Committee.

* The admission process involves no cost to the candidate.

Quality Guarantee

Link to the regulations of the university

Click here.

Link to the system of complaints, claims, and suggestions

Universidad Europea makes available to you the application “General Online Application” to resolve any questions, queries or complaints.

Quality Guarantee

The Universidad Europea is renowned for its academic excellence and has been recognized worldwide with awards as prestigious as the European Seal of Excellence 500+, Qualicert certification, and the Madrid Excellence award.

In the international accreditation rating QS Stars, the Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. The Universidad Europea has achieved the maximum score of five stars in Employability, Teaching, Facilities and Social Responsibility.

Skills of the program

Basic Skills

The basic skills are:

  • BS1: To possess and comprehend the knowledge that contributes a basis or opportunity to be original in the development and/or application of ideas, usually in the context of research.  
  • BS2: Students know how to apply the knowledge acquired and their capacity to resolve issues in new or unfamiliar environments within wider (or multidisciplinary) contexts relating to their area of study.  
  • BS3: Students are able to integrate their knowledge and face the complexity of making judgments based on information which may be incomplete or limited, may include opinions on social and ethical responsibility relating to the application of their knowledge and judgment.
  • BS4: Students know how to communicate their conclusions – and the knowledge and reasons on which they are based- to specialized and unspecialized audiences in a clear and unambiguous manner.
  • BS5: Students possess the learning abilities which allow them to continue studying in a way that will largely be self-led or independent.

Transversal skills

The transversal skills of the degree are:  

  • TS01: Ethical values: A capacity to think and act in accordance with universal principles based on the value of the person and which are aimed at their full development and commitment to certain social values.
  • TS02: Independent learning: Group of skills to select, search, analyze, evaluate and manage the information skills from various sources, as well as to learn and put into practice independently that which has been learned.
  • TS03. Teamwork: The capacity to integrate and collaborate actively with other people, other areas and/or organizations in order to attain common goals.
  • TS04. Written/Oral Communication: The capacity to transmit and receive data, ideas, opinions and attitudes to be understood and attain an action. Oral communication is that which takes place through words and gestures and written communication is that which is written and/or graphically conveyed.
  • TS05. Analysis and problem-solving: To be able to critically evaluate information, break down complex situations into their working parts, recognize patterns and consider other alternatives, approaches, and perspectives to find optimal solutions and efficient negotiations.
  • TS06. Adapting to change: to be able to accept, value and integrate different positions, adapting one’s own view as required, as well as working effectively in ambiguous situations.
  • TS07. Leadership: To be able to lead, motivate and guide others, recognizing their capabilities and strengths, to efficiently manage their development and common interests.
  • TS08. Entrepreneurial spirit: Capacity to take on and carry out activities which create new opportunities, anticipate problems or lead to improvements.
  • TS09. Global outlook: To be able to show interest and understand other standards and cultures, recognize one’s own inclinations and work effectively in a global community.

Specific Skills

The specific skills of the Master are:

  • SS1     The capacity to make decisions taking into account different aspects of the company, considering both external and internal factors.  
  • SS2     The capacity to analyze problems and find solutions as a team to reach certain business objectives.  
  • SS3     To lead, from an ethical integral perspective, projects and teams valuing the impact of their decisions on the benefits, the market, the people and society.
  • SS4     To dominate the keys to large global economic areas, to turn them into competitive advantages for the growth of the Company within its sector.  
  • SS5     To undertake sector-specific analysis to establish strategies in the medium and long term, in a specific sector, using different analytical instruments and reflection strategies.
  • SS6     The capacity to design a Corporate Social Responsibility policy for each business in accordance with new trends and business practices.
  • SS7     The capacity to define objectives, organize resources and apply negotiation techniques from a responsible viewpoint and under a multicultural perspective respecting diversity.
  • SS8     Dominate the concepts and strategic tools for the organizational dimension of the company and to be able to select what the best strategic alternative is to each market and company.  
  • SS9     The capacity to dominate the tools for the management of operations of a company as well as the business practices that ensure the efficiency of the activity and the fulfillment of the established objectives.  
  • SS10   To design the plans in different areas (marketing, communications, sales, finance, production, human resources) using coordination criteria amongst them and lining up the general company strategy.  
  • SS11   To dominate the key leading concepts for the dimensioning of new organizational structures and to be able to implement plans which lead to changes or adapting criteria of optimization of resources and management of knowledge.  
  • SS12   To apply and convert into an action everything learned in one of the decision-making areas of a company, through professional internships, proving the skills acquired for their successful integration into a business team.  

Members of the CCT 

The Degree Quality Committee is the entity responsible for executing the vertical coordination to guarantee the quality of the degree through the elaboration and supervision of the Action and Improvement Plan.  

This Committee is made up of the main departments involved in the degree:

  • Director of Postgraduate Program
  • Postgraduate Vice-Dean
  • Quality Controller
  • PFM Coordinator
  • Internship Coordinator
  • Reference Professor
  • Postgraduate Academic Coordinator
  • CCSS Quality Controller
  • Student Representative

This Commission gets together periodically during each academic year:  

  • At the start of the year, to establish the action plan and analyze the main difficulties at the start of it. This first meeting is attended by student representatives with the aim to hear their opinions/issues. The agenda of this meeting deals with the following: Issues with the start of the course, latest news, coordination of the program, coordinating the study areas, learning guides, public information on the web page, professional internships, end of Master thesis project, expectations of students and teachers. Additionally, the action and improvement plan for the current academic year is designed.
  • Half-way through the course, to evaluate the fulfillment of the established plan.
  • At the end of the course, to evaluate the fulfillment level and analyze the program deployment.

Internal Quality Control System

Universidad Europea has designed its Internal Quality Control System in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structural basis to guarantee the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of the 12th of April, which modifies Organic Law 6/2001 of the 21st of December, on Universities.