Degree in Advertising

Develop your strategic and creative capacity

Advertisers and consumers demand advertising using the latest communication tools, efficient messages and where results can be analyzed.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
Degree in Advertising in Madrid


Sep 23, 2020


4 years
  • Activate your skills at the hand of active professionals and with all the means at your disposal.
  • Participate with projects in competitions and festivals with one of the most recognized and awarded universities

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you

Key Points

All the information you need to know

  • Fecha de Inicio

    Sep 23, 2020

  • Modalidad


  • Duration

    4 years

  • ECTS


  • Language


  • Campus

    Madrid Villaviciosa de Odón

  • Universidad

    Universidad Europea de Madrid

  • Área de Conocimiento

    Communication and marketing

  • Tipo de Estudio


Why study this program?

Media Lab

Europea Media is the professional laboratory for “learning by doing”

Agreements with agencies & media

Agreements with agencies and communication departments for internships

More than 100 events

Seminars and conferences organized with the collaboration of key companies in the sector

Guillermo Gascuñana

Guillermo Gascuñana

Undergraduate and Technical Studies advisor at Universidad Europea de Madrid

"At Universidad Europea we know that the treatment of the student is the most important. Please fill in your details and we’ll contact you"

disfruta de hasta un 90% de descuento

Solo hasta el 16 de julio.

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Ideal for if you want to learn


Admissions Process

The admissions process to study some of the Degrees at Universidad Europea follows a simple process that basically consists of filing certain specific documents, completing an admissions test and is completed with the official registration of the student.

Financial Aid

At Universidad Europea we have a complete system of financial aid available to you to ease your education payments. Some examples are: 

  • Flexible payment options.
  • Financial Aid for early payment
  • Financial Aid for continuing studies.
  • Financial Aid for simultaneous study.
  • Financial Aid for having a family member at Universidad Europea.


Universidad Europea has signed various agreements with financial entities to help you finance your studies. 


During the year 2012-13, over 1.100 scholarships worth over 5 million Euros were granted to students at Universidad Europea.

  • Scholarships from the Centro Profesional Europeo de Madrid
  • Official Scholarships from the Spanish Ministry of Education
  • High Achieving Students Program (Programa TOP)


  • Virtual set

Set in which you can download different settings created in 3D and interact with the set design. It has three robotic cameras, Ultimate embedding, Cue, Wireless microphones, light control and positions for the virtual set operator and their animations.

  • Television studio

Prepared for the completion of multicamera programs, it has three camera channels and one dolly, which communicate via intercom with the production control and LCD monitoring and a multiscreen system.  It has AutoCue for the voice-over of broadcasters to camera and speed control via pedal. The studio has Chrome in order to practice completing deep in-lays. In the Production Control, the cameras can be controlled via CCU, with lighting, sound, DVE and mixer. Students complete their own programs (news, contests, debates…) launching their headlines, news blasts and pieces from VTRs, videos on the server or direct lines with other rooms such as the virtual set or situated in the same room.  

  • Radio studios

There are three recording studios and call boxes with work stations which allow the automation of the emission, recording, editing and sound file management with the most used software in current media platforms, AudioPlus. Additionally, there are other reproduction sources available such as CD, minidisk, digital recorders, telephone lines and RDSI, all controlled from professional radio tables with between 12 and 16 channels. Each one of the studios has internet access and the common newsroom with access to news agencies and tv signal for national television stations. These studios record all kinds of radio programs (debates, interviews, magazines, advertisements, sporting events…).

  • Infography and multimedia room

Here all issues relating to the development and application of new technologies for different digital communications are addressed. Work takes place for different platforms such as the internet, mobile phones, interactive television and creation of virtual sets. For this, there is software available such as Photoshop, Premiere, After Effects, Flash, Dreamweaver, InDesign, 3D Max 2013 and Cinema 4D.

  • Graphic design room

In it, different activities to acquire the basis of graphic design and advance in different areas of advertising (creativity assisted by computer and packaging), creativity in web pages (not just from a technical point of view but also from a strategic and creative one) and print media. It has the most used programs in these areas such as Photoshop, Flash, Dreamweaver, Illustrator, InDesign, among others.

  • Information and digital photography room

Equipped with the necessary technology to professionally retouch photographs, opaque and film scanners, printers, graphic tables and specific software to work with images and digital cameras. 

  • Video, aduio and musical creation edition rooms

2 rooms for the postproduction of video and audio, with the most used software in television and in production companies. They have 20 and 26 computers respectively, with work stations with Final Cut Pro X, Avid Media Composer and Protools 10, sound desk for voice-overs and materials in HD, such as SD and P2 readers or firewire to cameras HD, HDV, DVCPro or DV. There is also musical creation software such as Logic, Sibelius and Cubase.

  • Photography

In the laboratory, photographs are developed and the film and paper are worked on and special photographic manipulation processes take place. The laboratory has 14 individual work spaces of 35mm, of medium and large format.

  • Postproduction booths

There are 4 booths for group projects with iMacs with all the necessary software such as Final Cut Pro X, Motion, Compressor, Avid Media Composer, Adobe CS6, Sibelius, Logic and Cubase. From the room, images can be read onto cards for HD material or connections to cameras by firewire. There are high resolution video monitors to check on the screen the result of the film. The high quality of this equipment makes it the ideal room to work on the postproduction of audio and video documentaries and short films, as well as being the ideal place to create headers and intros.

  • Dubbing studio

Soundproof room where students can practice dubbing, recording and mixing their own songs with musical groups and create soundtracks for television and cinema. To this end it has the most used software for audio editing, Pro Tools 10 HD, with a surface control of C24, equalizers and signal processors.

Additionally, there is a distribution platform for audiovisual content distribution, Europea Televisión, where the pieces made by the students are broadcast as part of their practical training.

Collaborating Companies

As well as all the companies with which students can complete internships, Universidad Europea Madrid has signed collaboration agreements with companies that collaborate in the training of our students in the Degree in Advertising, including: TBWA, Comunica +A, A3Media, Saatchi & Saatchi, Grey, Ogilvy, Club de Creativos, The Good Rebels, Canon, UNICEF, Mccann Erickson, OBS (Olympic Broadcasting Services), Mediaset, RTVE, Telemadrid.

Additionally, to strengthen our academic model and the closeness with professions, students in the Degree in Advertising can participate actively in a dual training model with the communication group COMUNICA + A. In this Project, students in Advertising receive direct training from the professionals at Comunica +A at their headquarters, every 15 days and are evaluated twice: by the professors on their degree and the professionals at the agency.

Additionally, students specializing in creativity, are members of the Club de Creativos, where they can work on networking, training and relate to the professional activity from the start.


The Faculty of the Degree in Advertising is prestigious, with members collaborating with advertising agencies, communications agencies, companies and communications media and often combining their professional and academic activities.  

Mercedes Agüero Pérez
Doctor in Communications, Universidad Europea de Madrid, Master’s Degree in Business Management, UNED and a Graduate of Information Sciences (specializing in Advertising and Public Relations), UCM. Her professional activity has developed in different advertising agencies where she has worked as an account executive and head of accounts, as well as working for strategy consultancies and managing large clients. She is currently Vice Dean of Marketing and Communications in the Faculty of Social Sciences and Communications and a professor of subjects such as “Corporate Communications” in the Degree in Advertising; and “Management of Risks and Reputation on social networks” on the Master’s Degree in Digital Journalism and Social Networks and in the Master’s Degree in Communications Management. Has been a visiting professor at Università degli studi di Milano (Italy). Her main research area regards corporate reputation, identity and image on social networks.

Sergio Baltasar Lallave (Zape)
Doctor in Communications, Universidad Rey Juan Carlos, Graduate in Advertising, Universidad Antonio de Nebrija and Master’s Degree in Cinema, Television and Interactive Media, URJC.

Has worked for over 15 years as a creative director in agencies such as Contrapunto, McCann-Erickson, Grey, The Farm and Labstore Y&R developing campaigns for clients such as Coca-Cola, Procter & Gamble, Diageo and Movistar among others. As well as having shot over 35 advertising spots, he has won several advertising prizes nationally and internationally (including the Sol de Bronce, FIAP 2015) and has been awarded the Vicente Aleixandre prize for short story.

Currently is part of the creation department for The Good Rebels, teaches the Workshop on Innovation, Advertising Writing, Creation and Innovation at UEM and is studying towards his doctorate in new forms of advertising narration.

Javier Bernad
Doctoral student in Communications, UCM. Master’s Degree in Communication of Organizations, UCM. Graduate in Business Management and Law, ICADE, E-3. Founder of Speak & Span, a Company training in skills for public speaking. Prior to setting up Speak & Span, Javier was CEO of MediaCom España, one of the largest advertising planning agencies in the world, part of the WPP group.  He was previously General Manager of Mediaedgecia, a media agency of the same group. His professional experience in marketing and communications has spanned since 1988, companies such as Procter & Gamble, British American Tobacco, and Buongiorno. Professor at UEM of “Consumer Behavior” and “Planning Advertising Media”. Associate Professor of “Communication Skills” at Instituto de Empresa. Has published the book “Alto y Claro, los diez principios para hablar en público con seguridad, mensaje y entusiasmo”, with LID Editorial.

Javier Díez Medrano
Doctor in Information Sciences (UCM) and Director of the Master’s Degree in Communication Management at Universidad Europea. Has developed his professional activity as an executive and strategic planner at Publicis, SSC&B Lintas and Ogilvy & Mather and has spent 20 years as a founding consultant at JD Comunicación. Is currently Professor of Event Management and Business Protocol, Product & Brand Management, Persuasive Communication and Account Management. Has completed various teaching exchanges at Adelphi University of NYC, Escuela Internacional de Protocolo, École Supérieure de Commerce Extérieur in their campuses at ESCE Paris and Lyon (France) and at DHBW Villingen Schwenningen (Germany).

Ángel Fernández Fernández
Doctor in Communication, UEM. Graduate in Fine Arts, UCM. Master’s Degree in Digital Journalism and Social Networks, UEM and Master’s Degree in the Development of Internet Applications, CICE-UPM. Has developed his professional career as a multimedia designer completing work for clients such as Fiat, Alfa Romeo, New Holland and El Mundo among others. Since 2005 is a professor of various subjects relating to graphic design and multimedia and aesthetics and digital culture. His line of research relates to interactivity, the visualization of information and the cultural impact of new technology. He has completed a research exchange lasting three months at Santa Fe University of Art and Design, USA. 

Hernando Gómez
Doctor in Fine Arts with European Specialization (Universidad Complutense de Madrid). His professional work has been dedicated to news media, to special events and breaking news in the main international news outlets (BBC, RAI, CNN, France1, CANAL+France, Al Jazeera Sport...). He has covered large crises, natural disasters, World Cups, Champions Leagues, presidential elections. Has lived in various European countries and developed his profession in over 20 diverse nations. Has been a visiting professor at l´Università degli Studi di Torino (Italy), Universität der Künste Berlin (Germany), Faculdade de Belas Artes de Lisboa (Portugal) and has completed various research exchanges at Università di Bologna (Italy). Is currently an associate professor at Universidad Europea de Madrid, with his specialist area being photography, image construction and contemporary art. His main research area covers visual poetry, non-verbal language construction and premeditated processes for creating visual arts.

Luis Antonio López Fraile
Doctor in Communications, Universidad Europea de Madrid, Graduate in Political Sciences and Sociology, Universidad Complutense de Madrid (specializing in Socio-Employment and Consumer Behavior) and Master’s Degree in Human Resources Management and Organization, ESIC. His professional activity in the business world has been linked to advertising and marketing, at agencies such as Matriz (creative), Publitext (creative), MacCann (planner), Saathi & Saatchi (planner), or WYSIWYG (planner and deputy general manager). At Universidad Europea de Madrid he has led the Careers Service from 2005 to 2007 and been the Director of the Area of Corporate Communications in the Faculty of Communications (from 2007 to 2009) He is a professor at Universidad Europea de Madrid since 2000, where he teaches the subjects in “Product and Brand Management”, “Integrating Strategies”, “Laboratory for Advertising Strategy”, “Advertising Strategies” and “Client Services Management”, among others. He is currently Coordinator of Professional Internships in the area of Communications of the Faculty of Social Sciences and Communications (for the degrees in Audiovisual Communications, Advertising, Journalism, International Relations, Protocol and Event Organization). Has been a visiting professor at Università degli studi di Bergamo (Italy) in its Advanced Program in Business Communications.

José Jesús Vargas Delgado
Head Professor in Creativity and Persuasive Communication in the Department of Marketing and Advertising, Faculty of Social Sciences, Universidad Europea de Madrid (2014). Dean of the Universidad Europea de Canarias (UEC). Director of the Department of Advertising and Content and Director of the Department of Corporate Communications at UEM (2002-2012). Qualified Doctor in Creative Graphic Advertising. His research area centers on linking new alternative techniques like masters in meditation, based on relaxation and conscience (meditation and mindfulness) as well as stimulation and encouraging creativity and personal and professional evolution of the individual.

Begoña Moreno López
Doctor in Advertising Universidad de Valladolid and Graduate in Advertising and Public Relations, Universidad Complutense de Madrid. Has developed her professional activity as Art Director in advertising agencies such as McCann-Erickson, Delvico Bates or 210. Currently directs the El Cencerro Rural Ad Festival, the first rural advertising festival and is a professor of Creative Thinking, Workshops on Creative Techniques and Workshops on Integrated Creations. Has completed teaching exchanges at The National College of Arts (Dublin), the University of Staffordshire (United Kingdom), Hogeschoole van Amsterdam (the Netherlands) and Hogeschole van Maastricht (the Netherlands).

Javier Pérez Expósito.
Doctor in Communications (UEM), Graduate in Advertising and Public Relations, UCM and Master’s Degree in Business Administration (IEDE) and expert in CRM and digital and interactive marketing (ICEMD-ESIC). Has developed his professional activity in marketing departments at companies such as Multiópticas or Laureate and in advertising agencies specializing in CRM and direct marketing as a strategic planner. Currently teaches Advertising and Marketing Strategy, is Coordinator of PFG in the Advertising area and responsible for the Advertising laboratory of the Faculty. Has developed professional projects in Portugal and Morocco, as well as teaching and research exchanges at Florida State University (USA).

Esmeralda López Alonso
Doctor in Communications, Universidad Rey Juan Carlos. Graduate in Advertising and Public Relations (UEM). Master’s Degree in Business Management. Has developed her professional activity as director of different business associations and works as a communications consultant managing communications projects financed by the European Union. Since 2001 is professor of various subjects relating to her work such as corporate communications and strategic management of public relations.

Alejandro Morales Gómez ( Jano)
Graduate in Business Management, Universidad Carlos III de Madrid. Graduate in Law, Universidad Carlos III de Madrid.

Has developed his professional activity in different agencies, audiovisual production companies and design and postproduction studios such as Face to Face, Flying Data and Brother´s Films. Worked as a creative, art director and production assistant at the audiovisual production Company Brother’s Films during 10 years completing advertising spots and corporate videos for clients such as Coca Cola, Cepsa, BBVA, Campofrio, Loreal and AECC.

Currently is Creative Director and Founder of Micuit Clothing, a men’s clothing Company, Art Director and founder of Graphic Communication Studio Bureaucrazy Studio with clients such as Photoespaña, Atresmedia, La Sexta, Caja Madrid, Inditex and Abbot; Promotor of the artistic project “Proyecto Colectivo” and the social initiative “A un Corto de Distancia” and Art Director of the architecture study Azootea.

Professor at UEM since 2008, he teaches classes in Advertising Postproduction, E-trading, Creation and Innovation and Digital and Interactive Strategy. Professor on the Master’s Degree in Digital Journalism and Social Networks teaching the subject E-Commerce.

Victor J. Ruiz Oliveras

Graduate in Advertising and Public Relations, Universidad Complutense de Madrid. Doctoral courses in the department of Journalism I, UCM. Doctoral student in persuasive communications in the media. Professor at Universidad Europea de Madrid since 1996-1997. Has taught the following subjects: “Advertising Creativity”, “Workshop on Creativity”, “Advertising Drawing by Computer”, “Graphic Design and Edition”, “Art Direction”, “Creative Laboratory in Graphic Environments”, “Visual Corporate Identity”. Since 1981 has worked in advertising, in creative studios and advertising agencies (Al Arte, Estudio Creativo Luis Gutiérrez, Ted Bates International-Bassat, New Ayer Direct), as Director of Graphic Production, Art Director and Creative Director. Campaigns for CDS, PP, Seat, Ford, Opel, Estée Lauder, Caja Madrid, Iberia, etc. Communications consultant for the Local Council of Marbella. Entrepreneurial vision: Founder of the following companies: Advertising Agency Deley Publicidad, (CEO, Creative Director and Production Director). Clients: Tele5, El Corte Inglés, Hipercor, La Tienda en Casa, Partido Andalucista, Barclays, Suzuki, Banesto, etc. Online Advertising Agency Deley&Fata. Online Advertising Agency Banneo, (Creative Director and Online Marketing). International vision: exchanges, trips and photography in over 110 countries across 5 continents.

Price and advantages Degree in Advertising

8.700 €

per year

Find your scholarship

  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships
Apply for a scholarship!


  • Study new subjects such as rhetoric, public speaking, neuromarketing, visual arts or big data, responding to the creative needs required by companies and brands.
  • Come into contact, from day one, with the professional laboratory – Media Lab at the University, the communication media that integrates television, radio, press, protocol, advertising agency and translation agency.
  • Develop your creative capacity at Pitching Minds, an elite creative team where, over the past five years, our students have won over 35 prizes in national and international festivals.
  • Complete your internships in some of the over 700 advertising agencies, news media and communication departments (Grupo TBWA, Comunica +A, Grey, Ogilvy, UNICEF, Mediaset or RTVE).
  • Through our Challenge Based Learning method, acquire the skills with active professionals to foment your creativity and provide you with knowledge to achieve multidisciplinary training.

Career opportunities

The graduate in Advertising can join different areas within the field of communication, commercial and corporate advertising and in any area where creativity and strategy are critical skills:  

  • Strategic consultant in advertising and public relations
  • Content Director
  • Art Director
  • Advertising Creative
  • Advertising Producer
  • Account Manager
  • Planner and media buyer
  • Director of Advertising or Marketing
  • Corporate Communications Manager
  • Head of Advertising
  • Head of Communications
  • Event Organizer and Manager
  • Digital Marketing Director
  • Community Manager

You can also check

Admission process

1. Documentation

To begin your admission process, the first thing to do is book your appointment online or by calling 91 740 72 72.

  • Selectividad card showing eligibility status
  • Two photocopies of your ID
  • Academic record file transfer 
  • Proof of payment of the Admission fee before or on the date of appointment

2.  What does the admissions test consist of?

  • Skills and abilities test
  • General knowledge test
  • Language assessment test
  • Personal interview

When will you know you’ve been accepted?

You’ll find out the result of the admissions test via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at

3. Reserve your place

Along with the admissions letter, you will receive an envelope with information about official registration. It is recommended that in order to reserve your place, you should respond within 7 days of receiving the letter.

4. Registration

All students joining the Universidad Europea for the first time, wanting to study a degree, must open a file with the university, prior to registration. The Department of Admission for New Students will provide the candidate with all the documentation and forms to complete their registration.

Convalidations and transfers

You don’t have to carry on doing something you don’t want to. For this reason, we have designed specific convalidation and university transfer plan. If you want to know your personalized plan, as quickly and easily as possible, send us an email to along with the following documentation:

  • Personal academic certificate of the original degree.
  • Study plan sealed by the Secretariat of the center of origin.
  • The academic program of the subjects studied and/or enrolled in the original degree.
  • Officially translated degree certificate (only in the case of foreign graduates)

In case of requesting recognition for professional experience, you will be required to provide;

  • Work life certificate
  • Curriculum vitae
  • Company certificate, only in those cases where it is necessary to prove the functions performed in the company, or in cases of students with international professional experience who cannot provide a work-life certificate.

For any questions, you can contact our advisers by calling 91 834 34 35.

Scholarships and grants program

We’re here to help. If you want to study at Universidad Europea, you have a number of internal and official scholarship options to apply for. In addition, we provide comprehensive Financing and Discount options

Professional practices

Internships in companies are a key element in your education. Acquiring experience and putting into practice what you have learned on your degree is the best way to enter the labor market. There are two types of internship, curricular (which are included as part of your program) and extracurricular (which you can do on a voluntary basis).

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and register before you start the internship. Both the company and a professor on your course will monitor your progress on the internship as well as providing an evaluation at the half way mark and upon completion. 

If you want to gain extra work experience before finalizing your university studies, you are welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose but we remind you that internships are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you will benefit from the internships.