Master’s Degree in Marketing

Further your professional career in the positions the digital economy demands.

Learn to identify business opportunities and to make them a reality in an efficient and profitable manner, creating strong brands through effective communication campaigns.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
Master’s Degree in Marketing


Oct 23, 2020


9 months
  • You will obtain a certificate in Neuromarketing issued by the Spanish Association in Neuromarketing.  
  • You will be able to participate in the demanding competition in Digital Marketing at Google.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you

Key Points

Connect with the market reality

  • Fecha de Inicio

    Oct 23, 2020

  • Modalidad


  • Duration

    9 months

  • ECTS


  • Language


  • Campus

    Madrid Alcobendas

  • Universidad

    Business & Tech School con IBM

  • Área de Conocimiento

    Communication and marketing

  • Tipo de Estudio


Why study this program?

Media Lab

Europea Media is the professional laboratory for “learning by doing”

Agreements with agencies & media

Agreements with agencies and communication departments for internships

More than 100 events

Seminars and conferences organized with the collaboration of key companies in the sector

Inmaculada Delgado

Inmaculada Delgado

Postgraduate degree advisor at Universidad Europea de Madrid

"At Universidad Europea we know that the treatment of the student is the most important. Please fill in your details and we’ll contact you"

disfruta de hasta un 90% de descuento

Solo hasta el 16 de julio.

Pide información y nuestros expertos se pondrán en contacto contigo. ¡Plazas limitadas!

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Ideal for if you want to learn


New candidate profile and degree access routes.

The Master’s Degree is aimed at graduates in the area of Business, Marketing, Tourism and Communication, as well as other areas of Social Sciences such as Sociology or Psychology, whilst also open to graduates from other areas with an interest professionally in the field of business and communications. Professionals in the field of Marketing with at least one year’s experience are also ideal candidates.

Admissions process

The admissions process for programs in the Postgraduate School at Universidad Europea is open all year round, although registration in any of the programs is dependent on the availability of places.

If you wish to receive personalized advice from our Postgraduate Admissions team, contact either of our two university campuses (Alcobendas or Villaviciosa de Odón) or contact us:

Having been advised, you should file the documents required:

  • Application Form
  • Copy of your ID or NIE
  • Copy of your University Degree
  • CV.

The Postgraduate Admissions team will contact you to complete access exams according to your desired program and a personal interview with the Director of the Master’s Degree or with a member on the Admissions Committee. 

* The admissions process does not cost the candidate anything nor is it binding on either party up until the registration process has been completed.

Financial Aid

At Universidad Europea we have a complete system of financial aid available to you to ease your education payments. Some examples are: 

  • Flexible payment options.
  • Financial Aid for early payment
  • Financial Aid for continuing studies.
  • Financial Aid for simultaneous study.
  • Financial Aid for having a family member at Universidad Europea.


Universidad Europea has signed various agreements with financial entities to help you finance your studies. 


During the year 2012-13, over 1.100 scholarships worth over 5 million Euros were granted to students at Universidad Europea.

  • Scholarships from the Centro Profesional Europeo de Madrid
  • Official Scholarships from the Spanish Ministry of Education
  • High Achieving Students Program (Programa TOP)


The campus in Alcobendas is a different campus aimed at Company + Entrepreneurship

Situated in the heart of the North of Madrid’s Business Park, this campus is equipped with state-of-the-art and modern facilities that invite you to learn and develop new ideas. It was conceived as a unique place where the University is in constant contact with the business world, which is a clear factor for the full development of our students.

You will study surrounded by successful entrepreneurs and mentors. You will put your ideas into practice at the Emprende Hub, a space within Universidad Europea dedicated to learning, work and creativity. An incubator for new business projects whose objective is to help our students’ ideas to grow by enriching their initiatives with the support of the technological resources and specialized training to be able to successfully make your vision a reality in a solid and sustainable manner. You will be able to learn, share and participate in forums and events with the best companies and professionals. A learning model thought of to accelerate your success.

Collaborating companies

The main partner on the program is the Spanish Association in Neuromarketing and Neurocommunication (AENENE), through which you can obtain your Certificate in Neuromarketing.  One of the main objectives of the association is the constant research in the field of neuromarketing, neurocommunication and other applications of these neurosciences. The association researches to obtain new knowledge which will contribute to the advancement and development of the discipline.

The Master’s Degree is also made up of professionals from important companies such as BBVA, Iberdrola, DIA, Comunica+A; who participate by teaching and bringing the professional reality to the student through real case analysis.


The Master’s Degree in Marketing is made up of a professional teaching staff with over 10 years’ experience in the Marketing sector. Professionals who actively work in leading companies such as BBVA, Altadis, DIA or Iberdrola will connect you to the market reality.

Program Director:

Dr. César Martín de Bernardo
Director of the Department of Degrees in Marketing and International Business at Universidad Europea de Madrid.

Teaching staff and collaborators:

Dr. Antonio González Morales
Doctor in Neuromarketing. President of the Spanish Association in Neuromarketing and Neurocommunication (AENENE).

Jose Luis Arbeo
Director of Operative Marketing, BBVA.

Dr. Laura Reyero
Doctor in Marketing and former Head of Marketing, Altadis.

Bernardino Aldea
Former Commercial Director, Cruzcampo, Grupo Elosúa Carbonell and Grupo UNIDE.

Luis Gómez
Director of Marketing, Iberdrola.

María Damas
Manager Corporate Affairs, SEAT and Grupo VW

Nuria Santacruz
Managing Director, M&C Saatchi.

Ana De Castro
General Communication Director, Havas.

Lorena Herrera
Head of Digital Marketing and Movistar markets.

Blanca Rodríguez
Director of Marketing, Deliveroo.

Dushinka Karani
Former Head of Business Unit at Calidad Pascual and former Head of Marketing, Arias.

Dr. Almudena Rodríguez Tarodo
Currently professor of the Master’s Degree in Marketing, Universidad Europea de Madrid. Previously, Director of Human Capital Management at Indra, Corporate VP in Learning and Development, Banco de Santander and General Manager, Bassat Ogilvy.

Dr. Helena López-Casares
Doctor in Neuromanagement, URJC. Author of the books, Nadal, pasión y coraje, Equipos 10, Emprende con Richard Vaughan, Mario y el pijama mágico, Inteligencia creadora, Los sueños Violeta and ¿Y a ti también te han roto el corazón? On Vaughan radio led the program “Escuela de padres” and “El rincón de Helena” during 5 years, both of which were transferred to Vaughan TV. From 2013 to 2015 collaborated with TVE on La mañana de la 1 and Amigas y conocidas. Her podcast on ivoox, called Escuela de vida, averages 7.000 listeners per program. Former Head of Marketing and Communications, Pixelware.

Javier Gurrea Nozaleda
Director Sports Marketing (Real Madrid BU), Adidas Group.

Price and advantages Master’s Degree in Marketing



Find your scholarship

  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships
Apply for a scholarship!


  • You will study a Master’s Degree with new digital content with professional teachers from marketing backgrounds in the banking, insurance, energy, advertising, collaborative economies, tourism, sport and digital business sectors.
  • Work in small groups with a methodology based on cases that bring the reality of the Company to you from your first day up until your end of Master’s thesis.  
  • Learn to identify business opportunities and make them a reality in an efficient and profitable manner, with strong brands and strategies in differentiation, innovation, development and growth.
  • Obtain a certificate issued by the Spanish Association in Neuromarketing and an official diploma recognized in all the member states of the European Union.  
  • Participate in the demanding contest in Digital Marketing at Google.

Career opportunities

  • The Master’s Degree in Marketing prepares you to work in Marketing Departments in companies and corporations, contributing to the Marketing Plan and the policies to implement it.  
  • It also prepares you in the latest trends in the field of Marketing, such as Neuromarketing and Digital Marketing, as well as completing an approximation to the different aspects to be skilled as a Marketing professional.  
  • Upon obtaining a Master’s Degree in Marketing, you will be qualified to research, plan, execute and control the commercial strategy of products and services through the adequate marketing tools in modern productive organizations, both nationally and internationally.  
  • Work in Marketing Departments in companies and corporations.  
  • Work in research, planning, execution and control of commercialization strategy.

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Admission process

1. Documentation

To begin your admission process, the first thing to do is book your appointment online or by calling 91 740 72 72.

  • Selectividad card showing eligibility status
  • Two photocopies of your ID
  • Academic record file transfer 
  • Proof of payment of the Admission fee before or on the date of appointment

2.  What does the admissions test consist of?

  • Skills and abilities test
  • General knowledge test
  • Language assessment test
  • Personal interview

When will you know you’ve been accepted?

You’ll find out the result of the admissions test via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at

3. Reserve your place

Along with the admissions letter, you will receive an envelope with information about official registration. It is recommended that in order to reserve your place, you should respond within 7 days of receiving the letter.

4. Registration

All students joining the Universidad Europea for the first time, wanting to study a degree, must open a file with the university, prior to registration. The Department of Admission for New Students will provide the candidate with all the documentation and forms to complete their registration.

Convalidations and transfers

You don’t have to carry on doing something you don’t want to. For this reason, we have designed specific convalidation and university transfer plan. If you want to know your personalized plan, as quickly and easily as possible, send us an email to along with the following documentation:

  • Personal academic certificate of the original degree.
  • Study plan sealed by the Secretariat of the center of origin.
  • The academic program of the subjects studied and/or enrolled in the original degree.
  • Officially translated degree certificate (only in the case of foreign graduates)

In case of requesting recognition for professional experience, you will be required to provide;

  • Work life certificate
  • Curriculum vitae
  • Company certificate, only in those cases where it is necessary to prove the functions performed in the company, or in cases of students with international professional experience who cannot provide a work-life certificate.

For any questions, you can contact our advisers by calling 91 834 34 35.

Scholarships and grants program

We’re here to help. If you want to study at Universidad Europea, you have a number of internal and official scholarship options to apply for. In addition, we provide comprehensive Financing and Discount options

Professional practices

Internships in companies are a key element in your education. Acquiring experience and putting into practice what you have learned on your degree is the best way to enter the labor market. There are two types of internship, curricular (which are included as part of your program) and extracurricular (which you can do on a voluntary basis).

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and register before you start the internship. Both the company and a professor on your course will monitor your progress on the internship as well as providing an evaluation at the half way mark and upon completion. 

If you want to gain extra work experience before finalizing your university studies, you are welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose but we remind you that internships are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you will benefit from the internships.