Master in Business Administration

Get to know the different areas of a company and understand its management with a global vision. With the collaboration of IBM.

Take the definitive leap to your professional career, with an international environment

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you
Business Administration


Oct 23, 2020


8 months
  • Aimed at taking on positions of responsibility, dominating the skills needed for senior management such as Planning, Analytics, Design Thinking….
  • You will learn communication, leadership and intercultural skills such as neuromanagement and mindfulness to lead teams
  • Our HYFLEX Experiential Learning model integrates the face-to-face and virtual classroom. 100% digitized classrooms, with cameras, 360 microphones and smart boards.

Get a 50% discount on the reservation fee if you register before December 31st. Check the terms and conditions here.

In the PDF you will find:

  • Detailed study plan
  • Why this degree is perfect for you

Key Points

You will operate in a truly global work environment

  • Start date

    Oct 23, 2020

  • Modality

    Hyflex (Real and virtual classrooms)

  • Duration

    8 months

  • ECTS


  • Language


  • Campus

    Madrid Alcobendas

  • University

    Business & Tech School con IBM

  • Knowledge Area

    Business and technology

  • Study Type


Why study this program?

% Employability

89% of our students are working less than 12 months after finishing their studies

International Visit

International stay in Paris, at the IBM Global Industry Solution Center

% Experience IBM

Professional faculty from IBM, masterclasses, practical cases, final project supervision, Blue Week…

Inmaculada Delgado

Inmaculada Delgado

Postgraduate degree advisor at Universidad Europea de Madrid

"At Universidad Europea we know that the treatment of the student is the most important. Please fill in your details and we’ll contact you"

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Key Information


New candidate profile and access to the program

The Master in Business Administration* is especially aimed at professionals wishing to complement their training with a complete and highly practical knowledge of the different areas that make up a company.  

This program is specifically aimed at university graduates of very varied fields that are interested in developing a role in business management. It is also aimed at those professionals who are interested in taking on innovation challenges and continuing their professional development throughout their careers.

Our students come from university backgrounds in Engineering, Law, Health Sciences, Business Administration, Economics as well as other degrees and are seeking to further their training and studies and/or professional experience in order to acquire a global, integrated and strategic vision of a company.

Access Requirements

Official Spanish university degree or other issued by a higher education center belonging to another country in the European Higher Education Area.

Degree issued in accordance with educational systems outside the European Higher Education Area do not need to be officially recognized, as long as the University can ascertain that the level of study is equivalent to the corresponding official university degree in Spain and they allow access in the home country to postgraduate studies. Access through this channel is not, in any case, an official recognition of the previous university degree in Spain nor is it recognizing anything other than access to this Master’s degree.

New entry places

30 places

Financial Aid  

At Universidad Europea, we have a complete system of financial aid at your disposal to facilitate the payment of your education. Examples include:

  • Payment flexibility
  • Deferred monthly payment
  • Aid for prompt payment
  • Aid for continuing study
  • Aid for simultaneity of studies
  • Aid for having a relative in the European University

Financial Aid

We want to help you so that you can focus on your education. Our Financial Aid options are designed to suit your needs. Get more information here


At Universidad Europea, we offer you a series of scholarships from which you can choose to suits your circumstances.

Check them out here.


Our campus in Alcobendas is an innovative campus in a key business hub in Madrid. Alcobendas has the 3rd highest number of multinationals of any town or area in Spain and the 2nd highest amount of revenue. It is situated in the heart of Madrid’s Northern Business Park. The campus is equipped with modern and cutting-edge facilities which encourage learning and the development of new ideas. It is conceived as a unique place where the University is in constant contact with the business world, which is undoubtedly a key factor for the integral development of our students.

You will be studying surrounded by successful entrepreneurs and mentors. You will be able to put your ideas in motion at the Emprende Hub, a space within Universidad Europea dedicated to learning, work, and creativity. The Emprende Hub is an incubator of new business projects whose objective is to make the ideas of our students grow and be enriched with the support of technological resources and specialized training to be able to embark successfully on the mission of making them a reality in a solid and sustainable manner. You will be able to learn, share and participate in the forums and events with the best companies and professionals. A learning model which has been created to accelerate your success.


If you are coming from outside of the Region of Madrid and would like to undertake the on-site full-time program, you can find accommodation in line with your needs: near to campus, safe, comfortable, in an academic setting, with good services, quality furnishings, etc. Thanks to the two student halls that Universidad Europea has, both located on campus and with capacity for 550 people, with all domestic, academic and safety needs ideally suited to a student.

These student halls are destined both for students or for those teachers or personnel who may need accommodation at some point: scientific, artistic or cultural exchanges, or even for any other person whose stay is directly or indirectly related to the University.

Search for accommodation

Study plan

Official Degree

Upon finishing this program, the student receives the official degree of Master in Business Administration issued by Universidad Europea Madrid.

Syllabus Structure

The Master in Business Administration of Universidad Europea, as well as the general syllabus, offers the possibility to become specialized in specific sectors such as: Health and Wellness, Retail and e-Commerce or Digital Technologies.  The student has the option to choose any of these specialties by completing two specific modules (Environment Analysis and Strategy and Management of Operations) which allows them to deepen their knowledge in this area of activity.

Study Program: Master in Business Administration








MODULE I: General Management



The contents are organized into the following study units:

- Management Skills

- Organizational structure and people management.

- Global vision, entrepreneurial spirit and decision-making.

- Business ethics and corporate social responsibility.



MODULE II: Environment analysis and strategy



The subject is organized into the following study units:

- Economic Environment.

- Legal Environment.

- Introduction to strategic analysis.

- Sector Analysis.

- Internal Analysis.

- Strategies for expansion and internationalization.



MODULE III: Accounting and Finances



The content is grouped into the following units:

- Accounting for leadership.

- Advanced accounting.

- Management control.

- Business diagnostics and sustainable financial strategy design.

- Valuation of investments.

- Sources of financing.

- Valuing companies.



MODULE IV: Marketing and Communications



The contents are grouped into the following units:

- Strategic Marketing.

- The product.

- The Price.

- The commercial distribution.

- Communication.

- Market research.



MODULE V: Operations Management



The content is grouped into the following areas:

- General aspects of operations management.

- Operations strategies.

- Operations management.

- Materials management.

- Activity planning.

- Systems for improving operations.



MODULE VI: Commercial Management



The content is grouped into the following areas:

- Introduction to Commercial Management.

- Sales in complex environments.

- Sales organization.

- Management of sales teams.

- Sales channels.



MODULE VII: Technology and innovation



The content is grouped into the following areas:

- Technological environment, technology and information systems.

- Strategic role of information systems.

- Innovation and business changes.

- Tools for innovation management.

- Information society and e-Business.

- New trends.



MODULE VIII: Professional internships



Applying skills and content acquired to practice. The student will undertake professional tasks under the supervision of a supervisor in a company and an academic tutor, who will guide this process of introduction into the practical application of the skills and contents of the program.



MODULE IX: End of Master Thesis Project



The development of the End of Master Thesis Project will take place in a group, using as a basis the knowledge acquired during the different modules and the professional internships. Students will always be guided by their tutor and evaluated by a panel.





All the modules of our Master in Business Administration* are taught by teachers with a high academic profile, mostly doctors; and by professionals with ample national and international experience in companies within different sectors.


Dr. Javier Camacho Ibáñez

Doctor in Economics and Business, Executive MBA, IESE and Telecommunications Engineer. Founder of several entrepreneurial initiatives, combines his role as a consultant and general manager of companies with his teaching and research work.  

Dr. Inmaculada Mateos

Doctor in Public Economics, Universidad Autónoma de Madrid and Graduate in Economics and Business Sciences, Specializing in Quantitative Economics, by the same University. Combines directing the Master’s Degree with her teaching work and research in the Faculty of Social Sciences and Communications, Universidad Europea, in the area of Taxation.


Juan Castillo

Computer Engineer from the Polytechnic University of Madrid.

He has 20 years of international experience at IBM, with responsibilities including: Software Director for Spain, Portugal, Greece and Israel. Senior Executive Assistant to the Vice President of Systems at IBM at the Headquarters of IBM (New York), Manager of Middelware Systems for Spain, Portugal, Greece and Israel and Manager of Software and Cloud Solutions for Spain, Portugal, Greece and Israel. He is currently Systems Director for Spain, Portugal, Greece and Israel.


Meet some of the teachers who will teach in the Master

Javier Camacho Martínez

Technical Engineer in Informatic Management. Expert in project management with more than 20 years of experience in national and international development projects. He currently works as Cloud Integration Expert Labs Program Manager at IBM. Expert in Project Management and Computer Systems for fraud detection, he has developed his professional career for more than 20 years for Business Development, Product Development and Fraud Detection in companies such as Unión Fenosa, Indra and IBM.

Pablo Esteban

Professor of Accounting and Finance Module, Doctor Cum Laude in Business Financial Economics, and Bachelor’s Degree in Economics and Business. Degree of Advanced Studies and Research Proficiency in Financial Economics of the Company Program of Management Development. He is currently a Representative and Director of the Office in Spain of the Province of Buenos Aires Bank and is Vice-President of the Spanish Association of Foreign Banks Representatives. Previously, he was the director of EBN Bank.

Angela Larrubia Ansón

Bachelor’s Degree in Biochemistry and Molecular Biology and in Physical Education and Sport Sciences, Executive MBA, Expert in Mindfulness in Health Contexts. Her professional career has been developed in the field of technology consulting and project management, especially in Systems Management and Security. She is currently Director of Training Services at IBM.

Virginia Gomez

Degree in Informatics. Currently in the IBM CIO team of Spain, Portugal, Greece and Israel. Certified as PMP and IBM Senior Project Manager since 2003. Mentor in IBM’s Project Management career. Extensive experience in managing projects with a special focus on infrastructure and communications.
Jaime Calero Gómez Acebo
Consultant for Digital Strategy and Customer Experience at IBM iX. Extensive experience in Retail and Travel & Transport sectors where he leads solutions to improve the customer experience through artificial intelligence. In this sense, he has specialized in the implementation of "Cognitive Customer Care" solutions in several sectors. He previously worked at the Center for Complex Network Research at Northeastern University in Boston.

Álvaro Bernad
Graduate’s Degree in Business, MBA, PDG and participant in the Regional Entrepreneurship Acceleration Program of MIT in Boston. He is the CEO and founding partner of MIDE (Madrid Innovation Driven Ecosystem) and has more than 25 years of experience in leading FMCG companies such as Coca-Cola Europe or Calidad Pascual in marketing, sales, innovation and digital transformation. Passionated for Open Innovation and working with entrepreneurs.

Ángel Castán

Responsible for the Consumer and T&T industry of IBM, where he started just over a decade ago. Since 2011, the technology group has been developing a business line that applies cognitive skills to sectors such as fashion, tourism or large distribution. Castán has developed his professional career in companies such as Fujitsu, Accenture or SAP and has worked extensively in the areas of interaction with consumers (customer experience, customer service, marketing, sales...).

Ignacio Cabrera

Developed his career for more than 15 years around the analysis and exploitation of data, mainly in areas of project anagement and business development within the most relevant companies in the sector. He has been working for IBM for more than 10 years where he is currently the leader of the Data Science & Artificial Intelligence software segment at IBM.

Franclim Bento

Solutions Architect in the practice of IBM Garage, working on innovative projects with customers in different initiatives, in areas such as Artificial Intelligence, Machine Learning, Blockchain, Analytics and Automation. He has extensive experience in process automation in different industries. He has worked as Lead Solutions Architect in IBM’s European Lab Services team for Digital Business Automation.

José Miguel Rico de la Hera

Telecommunications Engineer with an MBA from Warwick Business School. He is a member of the Board of Directors of the Spanish Consultancy Association representing IBM, chairing the Differential Value Commission. He has more than 20 years of experience in the consulting sector, having worked at PwC previously. He has extensive experience in business transformation and innovation programs in which technology plays an important role (IA, Blockchain, RPA…) as well as a very deep knowledge of the consumer sectors (Retail and CPG).

Víctor Carralero Salmerón

Experienced sales manager with a proven track record in the information technology and services industry. He has Cloud, Analytics, IA and Enterprise Software skills. He has been working for IBM for more than 15 years with many different roles in sales and technology. He is currently the Hybrid Cloud Manager for Spain, Portugal, Greece and Israel.

Iñaki Ugalde

Currently responsible for business development in IBM’s Cognitive Process Services area. He is Industrial Engineer and has developed his career in the area of Process Consulting where he has led large transformation projects where he combined business management with a strong innovation component.

Jaime Berrocal Prat

IBM consultant for the Financial Sector working with the largest banks in Spain and Portugal. Previously, he worked to better the development of business solutions for banking. Most recently, he was the Head of Cloud Solutions for Banking. He is currently in charge of the IBM Blockchain business and responsible for IBM Watson and Cloud Banking Solutions.

Emmanuel Rosseler Rivera

Executive of the IBM Security Europe Business Unit. He has been working in the IT industry for more than 18 years and in the information security industry for 8 years. He leads IBM’s security sales teams, responsible for security with service initiatives across Europe.

Juan Andrés Avilés Sánchez

Senior Telecommunications Engineer with more than 20 years of experience in the Information Technology sector, mainly at IBM Spain. He is currently the technical director for Spain, Portugal and Greece. He manages a team of system architects with a focus on industrial, cognitive and cloud solutions.

Carlos Creus Olgado

Account Partner responsible for Telefonica at IBM Business Consulting Services and former Cognitive and Analytics Practices Leader for Spain, Portugal, Greece and Israel. He has experience in Industry Sector (IP & AUTO), Tourism & Hospitality, Pharma & Life Science and Distribution Sector. MBA program at IBM, IESE Program for PwC Top Talent, Master’s Degree in Computer Science.

Dr. Jorge Lopez Cifre

PhD in Economics, Master’s Degree in Control and Strategic Planning, General Management and several postgraduate programs. He has more than 25 years of experience in the private sector and has held management and consultant positions. Previously, he became the General Manager of a hydrocolloid company. He created a business network covering all 5 continents.

Dra. Patricia Soriano

PhD in Economics and Business. Active professional with more than 15 years in Big Four. Her research areas are: Big Data applied to the world of transactions and financial analysis of annual accounts. In the professional field, she began her career as an auditor at Deloitte. She currently works in EY in the Transaction Advisory Services department, where she is dedicated to financial control/tracking, productivity analysis and customer allocation and CRM management.

Dr. Ángel Andreu

PhD. Engineer who is currently an advisor to industrial and manufacturing companies (INHISA group) . He leads the advising, implementation and launch of technological projects and market development for various companies (A2A Solutions). He has been a director in the private and public sector (INI, European Commission-DG XXIII, Inespal group, Foarsa, Sodican) in national, international or corporate positions (Pwc SCG, Lucas Varity Corp, Yves Rocher, Office Depot).

Dr. Carlos Andreu

PhD. Engineer, Master’s Degree in Engineering. Executive PDG, Executive Master Sales and Marketing. International executive in marketing, sales, and business development in High Tech corporations. General Manager, CEO and International Executive VP in High Tech, IT, TELECOM, Consulting Services in Europe, USA and LATAM.

Alejandro de Pablo Cabrera

PhD Cum Laude in Business. Currently, he is mentor and advisor for entrepreneurs. He has a professional experience of more than 25 years working at national and multinational companies (Coca-Cola, Disney, Grupo Prisa...), mainly in the areas of marketing, sales and Business Development.

Marcello D'Avino

He is currently a Product Manager at OBS (Olympic Broadcasting Services) and a member of the executive committee of the IE Supply chain Club. He has a degree in Industrial Engineering with a specialization in Logistics and Production from the University Federico II in Naples (Italy), and an Executive MBA. He has developed his professional career with strong links to the world of technology. He has extensive experience in international projects having collaborated with the largest operators or providers of IT services worldwide

Martín Coedo
Currently an Associate Partner in the Financial sector at IBM Global Business Services. He has a degree in Economics, a Master in Capital Markets and an MBA. He has developed his career in areas of consulting, strategy and software mainly in the financial sector

Mariano Garrido

IBM Industrial Solution Architect. 21 years’ experience as IBM technical staff. Responsible for ensuring a high level of client satisfaction. Proposes platforms, designs and infrastructure solutions including leading edge, highly complex and enterprise level solutions (including cognitive solutions, Internet of Things and Industry 4.0 initiatives).

Igor Soto

Currently, he is the leading partner of the Financial Services sector in IBM Global Business Services for Spain, Portugal, Greece and Israel. Industrial Engineer. He has developed his professional career in Accenture and IBM as a consultant closely linked to the Financial Services sector in Banking and Insurance.

Juan Carlos Sanchez Rosado

Industrial Engineer and PDD in Business Administration. With proven experience in consulting and IT industry, expert in business processes, IT Governance, CRM, Global Delivery and People Management. Since joining the consulting world, he has led and developed numerous projects from strategic projects to implementation of new processes and systems, in different
industrial sectors, with focus on the pharmaceutical industry and the health sector.

Belén Martín López

She is currently head of Cloud services at IBM for Spain, Portugal, Israel and Greece. Degree in Theoretical Physics and MBA. She is currently studying a Master in Strategy from the University of Oxford. He has developed his professional career closely linked to the financial sector, within various products, segments, customers and countries.

Iñaki Ugalde

He is currently Business Development Director in the area of Cognitive Process Services at IBM. An Industrial Engineer, Iñaki has developed his career in the area of Process Consulting where he has led major transformation projects in which he has combined business management with a strong innovation component. In his professional career he has developed a clear client-orientated approach and deep knowledge of various sectors including: industry, distribution, telecommunications or banking.

Jesús Arteche

He is currently Cloud Architect at IBM WorldWide team, covering large and strategic accounts. M.S Electronics and M.S. in Telecommunications from Cantabria University (Spain). 2 times IBM Outstanding Technical Achievement awards. He focused his career on the cloud area from his early professional life, working as a sysadmin, founding his own cloud company and currently working with the largest clients of IBM WorldWide on their First Of A Kind Cloud missions.

Javier Díaz Diéguez

He is an Industrial Engineer with a specialty in Electronics and Automation and a Diploma in Business Administration. His professional career has been developed in the Consulting Area for Banking and Insurance. Javier has taught courses on New Technologies and Artificial Intelligence, as well as presentations at sectoral forums such as Insurance Week, Insurance Revolution, eShow, Madrid Insurance, Geiser Innova and others. He is currently Commercial Manager for the Insurance sector at IBM.

Lucía Andaluz Antón

Professor of the Internship Module.


70% of teaching staff are doctors.

Scholarships and grants program

We’re here to help. If you want to study at Universidad Europea, you have a number of internal and official scholarship options to apply for. In addition, we provide comprehensive Financing and Discount options

Connection with the business world

Collaborating companies

The Master in Business Administration is made up of several directors of important companies who participate by teaching on the Master, bringing the professional reality to the student through the analysis of real cases, such as: 

  • IBM
  • PepsiCo
  • Mediaset España
  • Grupo Gefco
  • Indra
  • Ozono Capital Partners
  • Avalmadrid
  • Ebook Publicaciones, S.L.
  • Avanza Learning, S.L.

One of the fundamental characteristics of the programs which take place at Universidad Europea is their link to the business world. For this, we collaborate with highly regarded companies at all stages, from the conception and design of different programs up until the composition of the faculty and the student body.

Professional internships

  • You will complete professional internships with companies in the sector. These internships will be a part of the academic content of the program and will be evaluated as part of the training in business management of the student. The professional internships make up a unique opportunity to transfer the content and skills developed in the Master’s degree to the daily work in a Company.  
  • We shall make available to you a job search engine made up of a large selection of companies and the department of Professional Careers will provide all the advice and resources necessary to obtain the professional internship which best fits your profile and expectations.
Price and advantages Master in Business Administration

50 %



Total price

Find your scholarship

  • Flexible payments
  • Grants for high performing students
  • Grants for continuing students
  • Grants for simultaneous studies
  • First in family scholarships
  • Universidad Europea scholarship
  • Official scholarships 
Apply for a scholarship!


Discover a new academic model, flexible and personalized, that integrates the face-to-face and virtual classroom.

  • In the Extended Classroom you will be able to attend class in person on campus or remotely connected through digitized classrooms: real time interaction, wherever you are, with cameras, 360 microphones and smart boards.
  • Learning through simulated environments, gamification and virtual laboratories that will allow you to study further, where the real world does not reach, with no limit to the number of practical classes.
  • Experience focused on learning through "doing". An innovative training adapted to the work reality, in complete facilities capable of reproducing work environments.


  • Challenge Based Learning: you will learn through real cases of top-level multinationals, using tools such as Watson or Cognos. Thanks to simulations or role plays, you will be thoroughly prepared to be a global professional.
  • International Trip: you will acquire a global vision of the company through a two-day stay in Paris, where you will visit the IBM Global Industry Solution Center.
  • Tech Experience: You will develop a deep knowledge of the planning or management tools that companies use and you’ll be prepared to respond to the needs of your business. 
  • Employability: You will have the opportunity to participate in hiring processes, both for professional internships and for employment at IBM or associated companies.

Career opportunities

You can also check

Admission process

The admissions process for Universidad Europea Graduate School programs can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.

For personalized advice, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón), or contact us by phone: 902 23 23 50 or e-mail:

Having decided to apply, you will need to provide the following documentation:

  • Application Form.
  • Copy of your ID
  • Copy of your Degree Certificate.
  • CV.

The Postgraduate Admissions Team will contact you and advise you on the next steps depending on your program of interest. It will likely involve a personal interview with the program director of a member of the Admissions Committee.

* The admission process involves no cost to the candidate.

Quality Guarantee

Link to the regulations of the university

Click here.

Link to the system of complaints, claims, and suggestions

Universidad Europea makes available to you the application “General Online Application” to resolve any questions, queries or complaints.

Quality Guarantee

The Universidad Europea is renowned for its academic excellence and has been recognized worldwide with awards as prestigious as the European Seal of Excellence 500+, Qualicert certification, and the Madrid Excellence award.

In the international accreditation rating QS Stars, the Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. The Universidad Europea has achieved the maximum score of five stars in Employability, Teaching, Facilities and Social Responsibility.

Skills of the program

Basic Skills

The basic skills are:

  • BS1: To possess and comprehend the knowledge that contributes a basis or opportunity to be original in the development and/or application of ideas, usually in the context of research.  
  • BS2: Students know how to apply the knowledge acquired and their capacity to resolve issues in new or unfamiliar environments within wider (or multidisciplinary) contexts relating to their area of study.  
  • BS3: Students are able to integrate their knowledge and face the complexity of making judgments based on information which may be incomplete or limited, may include opinions on social and ethical responsibility relating to the application of their knowledge and judgment.
  • BS4: Students know how to communicate their conclusions – and the knowledge and reasons on which they are based- to specialized and unspecialized audiences in a clear and unambiguous manner.
  • BS5: Students possess the learning abilities which allow them to continue studying in a way that will largely be self-led or independent.

Transversal skills

The transversal skills of the degree are:  

  • TS01: Ethical values: A capacity to think and act in accordance with universal principles based on the value of the person and which are aimed at their full development and commitment to certain social values.
  • TS02: Independent learning: Group of skills to select, search, analyze, evaluate and manage the information skills from various sources, as well as to learn and put into practice independently that which has been learned.
  • TS03. Teamwork: The capacity to integrate and collaborate actively with other people, other areas and/or organizations in order to attain common goals.
  • TS04. Written/Oral Communication: The capacity to transmit and receive data, ideas, opinions and attitudes to be understood and attain an action. Oral communication is that which takes place through words and gestures and written communication is that which is written and/or graphically conveyed.
  • TS05. Analysis and problem-solving: To be able to critically evaluate information, break down complex situations into their working parts, recognize patterns and consider other alternatives, approaches, and perspectives to find optimal solutions and efficient negotiations.
  • TS06. Adapting to change: to be able to accept, value and integrate different positions, adapting one’s own view as required, as well as working effectively in ambiguous situations.
  • TS07. Leadership: To be able to lead, motivate and guide others, recognizing their capabilities and strengths, to efficiently manage their development and common interests.
  • TS08. Entrepreneurial spirit: Capacity to take on and carry out activities which create new opportunities, anticipate problems or lead to improvements.
  • TS09. Global outlook: To be able to show interest and understand other standards and cultures, recognize one’s own inclinations and work effectively in a global community.

Specific Skills

The specific skills of the Master are:

  • SS1     The capacity to make decisions taking into account different aspects of the company, considering both external and internal factors.  
  • SS2     The capacity to analyze problems and find solutions as a team to reach certain business objectives.  
  • SS3     To lead, from an ethical integral perspective, projects and teams valuing the impact of their decisions on the benefits, the market, the people and society.
  • SS4     To dominate the keys to large global economic areas, to turn them into competitive advantages for the growth of the Company within its sector.  
  • SS5     To undertake sector-specific analysis to establish strategies in the medium and long term, in a specific sector, using different analytical instruments and reflection strategies.
  • SS6     The capacity to design a Corporate Social Responsibility policy for each business in accordance with new trends and business practices.
  • SS7     The capacity to define objectives, organize resources and apply negotiation techniques from a responsible viewpoint and under a multicultural perspective respecting diversity.
  • SS8     Dominate the concepts and strategic tools for the organizational dimension of the company and to be able to select what the best strategic alternative is to each market and company.  
  • SS9     The capacity to dominate the tools for the management of operations of a company as well as the business practices that ensure the efficiency of the activity and the fulfillment of the established objectives.  
  • SS10   To design the plans in different areas (marketing, communications, sales, finance, production, human resources) using coordination criteria amongst them and lining up the general company strategy.  
  • SS11   To dominate the key leading concepts for the dimensioning of new organizational structures and to be able to implement plans which lead to changes or adapting criteria of optimization of resources and management of knowledge.  
  • SS12   To apply and convert into an action everything learned in one of the decision-making areas of a company, through professional internships, proving the skills acquired for their successful integration into a business team.  

Members of the CCT 

The Degree Quality Committee is the entity responsible for executing the vertical coordination to guarantee the quality of the degree through the elaboration and supervision of the Action and Improvement Plan.  

This Committee is made up of the main departments involved in the degree:

  • Director of Postgraduate Program
  • Postgraduate Vice-Dean
  • Quality Controller
  • PFM Coordinator
  • Internship Coordinator
  • Reference Professor
  • Postgraduate Academic Coordinator
  • CCSS Quality Controller
  • Student Representative

This Commission gets together periodically during each academic year:  

  • At the start of the year, to establish the action plan and analyze the main difficulties at the start of it. This first meeting is attended by student representatives with the aim to hear their opinions/issues. The agenda of this meeting deals with the following: Issues with the start of the course, latest news, coordination of the program, coordinating the study areas, learning guides, public information on the web page, professional internships, end of Master thesis project, expectations of students and teachers. Additionally, the action and improvement plan for the current academic year is designed.
  • Half-way through the course, to evaluate the fulfillment of the established plan.
  • At the end of the course, to evaluate the fulfillment level and analyze the program deployment.

Internal Quality Control System

Universidad Europea has designed its Internal Quality Control System in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structural basis to guarantee the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of the 12th of April, which modifies Organic Law 6/2001 of the 21st of December, on Universities.