Master in Communication and Sports Journalism

Master in Communication and Sports Journalism

  • Starting date


  • languages


  • Price


  • Length

    October to July

  • ects


  • schedule

    Campus Based

  • Campus

    Alcobendas Campus


The Master in Communication and Sports Journalism teaches what sports journalism is about and how it works, by analysing how the industry’s professional and social dimension has evolved nationally and internationally

The Master in Communication and Sports Journalism teaches what sports journalism is about and how it works, by analysing how the industry’s professional and social dimension has evolved nationally and internationally, including its legal and economic aspects. The Master program trains students in journalistic work covering areas such as:

  • Print journalism. Here key aspects of print and digital sports media production are dealt with acting according to the code of ethics of the journalism profession.
  • Television and sport. Here methods and specific techniques are shown for televised coverage of sports events, along with how to produce specialised content for scheduling a channel or any other audiovisual platform.
  • Sports radio. The use of technology in developing journalistic content in the world of sports is explored in depth. Oral presentation and radio commentating on relaying sports events is also dealt with.
  • Digital journalism and social networks. New technology applications in sports journalism are transforming the industry and opening up new business opportunities.
  • Communication management in sports organisations. Students are taught how to master the key aspects of managing a sports club, designing the fundamental aspects of its communication and decision making regarding the implications of communication when working with sports personalities and the media.

About Master in Communication and Sports Journalism

  • It involves actual contact with the profession. Placements are spent at Real Madrid matches and at the Club’s facilities.
  • Its training staff has proven experience in the industry.
  • It equips students to perform their work (photographic cameras, video cameras, editing rooms, radio studios, television studios etc.).
  • It has an international perspective.
  • Work placements are spent with the club’s own media, such as Real Madrid TV, press offices, the communications department or the Real Madrid Foundation.
  • Social aspects associated with sport.
  • New trends and current status of the sports market.
  • Legal bases of sports.
  • Economic bases of sports.
  • News genres in sports journalism.
  • Print and digital sports newspapers. Information on football and other sports.
  • Sports writing in the general media.
  • Regional editions. Specialist magazines. Multimedia environments.
  • Agency sports journalism. Internet and combined editing.
  • Photography in sports newspapers. Digital design and layout.
  • Reporters and special correspondents. Coverage of major sports events.
  • Columnist. Evolution and style of sports columns.
  • Investigative and data journalism in sport.
  • The transfer market in the world of football.
  • History of sport on the radio in Spain.
  • Sport of the radio today.
  • Technological world of today’s radio. Digital content management system and mixer.
  • Multi-connection programs. “Carrusel deportivo [Sports Carousel]”.
  • Sports radio production.
  • Daily sports programmes.
  • Radio sports commentating.
  • Radio sports interviews.
  • Sports and their association with the radio.
  • Sports radio and advertising.
  • The voice as a communicative tool.
  • Current television industry.
  • Television audience indicators and workflows.
  • Broadcasting rights and relaying of sports events.
  • Use of digital camera and lighting equipment.
  • Video editing and post-production in television. Editing in Avid.
  • Production of sports television formats.
  • Production of sports events.
  • Creation and development of sports television programmes.
  • Preparation of television reports.
  • Television presenting. Auto-cue and body language.
  • Television sports commentating.
  • Television sports information. Sports information models, debate, opinion, interviews and correspondents.
  • Online media world.
  • Social networks and new trends.
  • The world of sports blogs. Activities and case studies.
  • Technological applications in sports journalism.
  • Sports website structure.
  • SEO positioning in sports journalism.
  • Control tools in the use of social networks.
  • Social network strategic analysis.
  • Community manager sports media.
  • Digital marketing on social networks.
  • Personal branding and online reputation.
  • Advertising strategy on digital media.
  • Big Data and viewing data in the world of sport.
  • Analytics, assessment and metrics.
  • Organizational chart and task distribution in a sports club (publications and communication).
  • Sports marketing.
  • Communication and managerial skills (leadership, decision making, negotiation and crisis management).
  • Professions and sports professionals (writing for the radio, the web, press agencies, Ciudad Deportiva training complex and Real Madrid C.F. football and basketball press departments).
  • Carrying out press conferences. Relations with sports personalities
  • Sports protocol.
  • Real Madrid C.F. 
  • Real Madrid TV 
  • Mediapro 
  • Agencia EFE 
  • Europa Press

The admissions process for Real Madrid Graduate School - Universidad Europea programs runs throughout the whole year, although enrollment in all graduate programs depends on the availability of places.

For personalized guidance, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón), or contact us via phone: (+34) 91 112 88 50 or e-mail: to receive advice from the Graduate Degree Admissions staff.

Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff will send them a date for taking the entrance exams for the program they are interested in, and for a personal interview with the Master’s Program Director or a member of the Admissions Committee.

The admissions process does not involve any costs or commitment for candidates, until their place is formally reserved.

  1. Personalized guidance
  2. Sending in the application and documentation in order to evaluate the candidate’s profile
  3. Assessment of the profile and interview
  4. Confirmation of admission
  5. Formal Reservation of a place and enrollment

The Master in Communication and Sports Journalism provides a specialization for Journalism, Social or Audiovisual Communication graduates. It is also an interesting option for students from economics, social studies or sports studies backgrounds seeking to form associations with sports journalism and become leaders in the new working environments required by television, radio, digital environments and sports newspapers. This is an ideal opportunity for graduates seeking a solid specialization as part of a postgraduate qualification offering greatly enhanced employment prospects.

The methodology used in the Master is based on a combination of six modules whose content is both theoretical and practical, and in which sports and the media are explored in greater depth.

These modules are complemented with a Master’s Dissertation, an external placement with media and sports organisations. Tuition consists of lectures and students creating their own radio and television programmes and blogs, taking photographs, video editing, covering sports events, and making video reports. Students will be able to hold open discussions with sports personalities and prominent media professionals. Thanks to role-play exercises, students will be exposed to real-life experiences faced by professionals in sports reporting: press conferences, interviews communication strategies in the event of crisis, etc.

Universidad Europea makes a full range of facilities available to students:

  • Journalistic writing classroom with an agency service, QuarkXPress, InDesign, Photoshop and WordPress.
  • Television studios with a set, production control, virtual set and video-editing booths with AVID and Final Cut systems.
  • Three radio studios complete with digital mixers and a content management system for actual broadcasting.
  • Video cameras, photographic cameras and accessories needed for news coverage of different sports events.

Total price


Includes reservation

The Universidad Europea has signed several agreements with banks to help you pay for your studies.

  • Flexibility in payment
  • Aid for continuing studies
  • Aid for simultaneous studies
  • Aid for having a family member at the Universidad Europea

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