Executive Committee

Conrado Briceño

CarmeloCEO Universidad Europea and CEO Laureate España

Master's in Business Administration from the A.B. Freeman School of Business of the Universidad de Tulane (USO) and Master's in Administration from the Universidad de Chile. Conrado Briceño also has a Postgraduate Diploma in Finance from the University of Chile, and a degree in Industrial Civil Engineering from the Pontificia Universidad Católica de Valparaíso (Chile). He joined Laureate International Universities in 2001 as CFO for Chile and Ecuador. Throughout his career at Laureate he has held various relevant executive roles including CFO, COO and Pro-Rector of the Universidad de Las Américas in Chile, and COO for Laureate Andean Region in Latin America. In 2014 he was appointed CFO Laureate Europe; from this position he headed up various transformations in the field of finance and growth initiatives, until he was appointed CEO Laureate España in 2016.

Juan Morote Sarrión

Rector of Universidad Europea de Madrid

PhD in Law from the Universitat de València and MBA Executive, Juan Morote was Chief Executive Office of Advanced Business Management and also has vast experience in the education sector in the Autonomous Community of Valencia. He has held various managing positions and was Vice Rector for Strategic Planning and Quality at the Universidad Católica de Valencia, as well as managing the Institute for Strategic International Studies, among other management roles at that institution. He was also Vice Dean of the School of Social, Legal and Communication Sciences at the Universidad Cardenal Herrera CEU in Valencia.

Elena de la Fuente

ChemaGeneral Secretary

Elena de la Fuente holds a Bachelor’s Degree in Law by the Universidad Complutense de Madrid, a Doctor’s Degree in Law by the Universidad Complutense de Madrid, and a Graduate Degree in University Management by the Universidad Politécnica de Cataluña. She is a member of the Madrid-ICAM association of attorneys and has worked as a Competition Law and Commercial Law attorney, as well as an associate university professor. She also specializes in University Regulation Law, a subject she has published various books and articles on.

Romina Arenas

Director of Digital Education

She holds a Bachelor’s Degree in Information Sciences and a Master's in Marketing and Commercial Management, with over 15 years’ experience in managing and promoting Business to Consumer (B2C) and Business to Business (B2B) digital projects for the advertising, industrial and telecommunications sectors. Before joining our institution, she worked as a Product Manager for mobile business development at Telefónica, where she developed a solid career background holding management positions including Manager of Digital Personalization and Web Analytics, of Digital Business Development for businesses and online channels, etc. She is an academic specialist in Disruptive Marketing, Digital Strategy and Consumer Trends, and teaches Innovation in Digital Business Models.

Antonio Duarte

Vice President of Human Resources

With a Bachelor’s Degree in Psychology and a Master's in Human Resources and Executive Coaching, Antonio Duarte has developed his career holding different management positions in this field at companies such as Hertz, Calvin Klein and Tyco. Antonio Duarte joined Laureate in late 2015 as Director of Organizational and Talent Development for Europe.

José Ramón González


He holds a Bachelor’s Degree in Economic and Business Sciences from the Colegio Universitatio de Estudios Financieros (CUNEF) and a Master's in Business Administration from IESE, joining Laureate International Universities in 2014 as FP&A Director for Europe. In 2015 he also assumed the role of CFO for Morocco, and in 2016 was appointed CFO for Spain and Portugal. Before joining Laureate, José Ramón González held various financial management positions at multinationals such as McDonald’s, Prosegur and USG People Group.

José María Palomares

ChemaDirector of Corporate Communication and Public Affairs

José María Palomares holds a Bachelor’s Degree in Geography and History from the Universidad Autónoma de Madrid, and has taken various postgraduate programs at ESADE, INSEAD and IE. Before joining the University, he was the Vice President of Communications for Spain and Portugal at ING Bank, and formerly the Communications and Relationship Marketing Manager at Telefónica Empresas. Furthermore, José María Palomares has ample teaching experience, both at universities and at business schools.

Miguel Zarzuelo

Vice President of Marketing

With a Bachelor’s Degree in Business Administration and a PDG from IESE, Miguel Zarzuelo has vast professional experience in management positions at leading companies. He was Marketing and Customer Director at SegurCaixa Adeslas, where he was responsible for the positioning of the two commercial brands and all policies for product development, advertising, sponsorship, promotion, incentives and customer experience. Prior to this, he was Marketing and Offers Director at Pelayo Mutua de Seguros, where he drove the brand’s strategic positioning definition, and the drafting and implementation of its marketing plan.

Max Franco

Vice President of Admissions

Max Franco has a Bachelor’s Degree in Commercial Engineering, a Master's in Finance, in Public Administration and an MBA in Economics and Business. He worked for the Government of Chile and at major companies including Sony, Nokia and Telefónica before joining Laureate. He jointed Laureate in 2014, first as Chief Marketing Officer and then as Chief Operating Officer at Universidad Viña del Mar. He was also recently a member of the executive commercial team at the Andean Region office.

As Vice-president of admissions for Spain he coordinates the entire admissions teams, working directly with the Villaviciosa and Alcobendas Campus, and is responsible for the functional and operational supervision of Admissions officers at the Real Madrid – Universidad Europea Graduate School, Universidad Europea de Valencia, Universidad Europea de Canarias and online.

Sol de Lorenzo

ChemaStudent Experience Director

With a Bachelor’s Degree in Mathematics from the University of Zaragoza, a Master’s in Marketing and Commercial Management from ESIC and an MBA from Esade, Sol de Lorenzo joined the team at Laureate International Universities in 2011 as Senior Marketing Executive, and subsequently took on the role of Student Experience Director at Universidad Europea in April 2017. She had previously worked in companies such as Spanair and Legálitas, where she worked as Marketing Director.

Pedro Morcillo

Information Technology Director

Telecommunications Engineer, Postgraduate studies in Military Telecommunication Systems, Master’s in Management and Online Security Telecommunication Systems, among others; Pedro Morcillo has more than 15 years’ experience in Digital Transformation, Innovation, Security and Technology. He joined Laureate International Universities in 2015 as CIO for Spain and Portugal with the aim of streamlining the company and its business units through flexible, agile, secure, innovative and informed Digital Transformation processes. He previously worked in companies such as Yoigo and in the public sector for the Ministries of Defense and Interior.

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Why study at Universidad Europea?

  • Excelencia Academica Academic excellence

    Leader in facilities and technology. The 2nd ranking private university in Spain in scientific production. An average of 1 professor per 23 students. Advanced technology applied to learning.

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  • InternacionalidadInternational context 

    282 exchange agreements. Programs and internships in more than 40 countries. 70 programs 100% in English or in bilingual formats.

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  • Desarrollo Competencial Skills development

    100% of our students receive an integrated education. Excellent students program. Development of skills such as problem solving, leadership.

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  • Empleabilidad Focus on employment

    90% of our students find work in the first year. 3,000 agreements with companies. 2000 curricular internships a year. 10% outside Spain.

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