Universidad Europea becomes the new sponsor for the Real Madrid Basketball team

UE News

The sponsorship agreement will allow players to wear their equipment with the logo of an institution that represents knowledge, innovation and youth

6 Sep 2017


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Universidad Europea has reached an agreement with Real Madrid FC to become the official sponsor of the basketball selection. This is a collaboration agreement that only makes the long-last relationship between the two institutions stronger, since the Real Madrid Graduate School – Universidad Europea was born back in 2006. The Honour Stage at the Santiago Bernabéu Stadium has hosted the presentation event which included the presence of the Real Madrid president, Florentino Pérez, the General Director of Universidad Europea Conrado Briceño, the coach of the Real Madrid Basketball team, Pablo Laso and several players.


This sponsorship is a new agreement between a legendary club and an educational institution and has been implemented with a global perspective, reflecting the vision of both institutions which are part of the agreement. The Universidad Europea, who is a member of the Laure International Universities, the most important education network in the world, will be present with its logo on the front of the t shirts of the Real Madrid basketball team, known world-wide due to their excellence.

Conrado Briceño, the General Director at the Universidad Europea, said “both institutions share the same values that combine in this sponsorship, based on 4 main pillars: value of the effort, honesty, teamwork and winning spirit”. Florentino Pérez, the President of the Real Madrid team said “this is a strategic alliance that brings together two important institutions that believe in the strength of the sport, and we are both sure that education is the way to create a fairer society".