Universidad Europea de Madrid, Auditorio Edificio A
Campus Alcobendas, Universidad Europea de Madrid. Avda. Fernando Alonso 8, 48108
Fernando Senante, manager of Puerto de la Cruz Rehabilitation Consortium, gave a masterclass days before as part of the Tourism Planning course, taught by professor José Serrano.
The speaker gave an overview of how the Rehabilitation Consortium came about, a historical assessment of Puerto de la Cruz and Tenerife tourism, and how to develop a strategic tourism plan.
All the students were truly lucky to be able to attend a lecture-based class like this one because there are now only four consortia like this one in Spain.