Double Degree: Marketing and Commercial Management + Advertising Communication

Double Degree: Marketing and Commercial Management + Advertising Communication

Study modes

  • Campus Based

Years

  • 6 years

Universities / Campuses

  • Canarias

Languages

  • Spanish

ECTS

  • 480

Schools

  • Social Sciences
  • Areas

    • Communication
    • Marketing and Commercial Management

    The Double Bachelor’s Degree in Marketing and Commercial Management + Advertising Communication, a five-year program, will make you a full Marketing Manager. You will be a professional who is fully adapted to the needs of the corporate and advertising world, with special skills in communication and marketing, and the ability to imagine, create, develop, control, sell, and communicate any type of product and/or service.

    Legal Requirements for Admission

    Do you need help with the Legal Requirements for Admission? More information

    90%

    employability in the first year.

    40

    countries to choose from for your internship.

    3000

    agreements with companies.

    87%

    of our students would study with us again and graduate with the same degree

    • Imagen

      Academic excellence

      Leader in facilities and technology. The 2nd ranking private university in Spain in scientific production. An average of 1 professor per 23 students. Advanced technology applied to teaching.

    • Imagen

      International context

      282 exchange agreements. Programs and internships in more than 40 countries. 70 programs 100% in English or in bilingual formats.

    • Imagen

      Skills development

      100% of our students receive the personalized attention of an advisor and study in small groups.

    • Imagen

      Focus on employment

      90% of Universidad Europea graduates find work in the first year after finishing their studies; 69% in the first 6 months. 3,000 agreements with companies. 2,000 internships a year. 10% outside Spain.

    Logo Plan Canarias

    Programa de estudios *

    * Nueva titulación conforme al Espacio Europeo de Educación Superior, pendiente de autorización

    Primer Curso
    Código Asignatura Créditos
    M997001101 Economía de la empresa 6
    M997001102 Contabilidad financiera I 6
    M997001103 Habilidades comunicativas 6
    M997001104 Análisis del entorno económico 6
    M997001105 Matemáticas empresariales 6
    M997001106 Estructura del sector publicitario 6
    M997001107 Administración de empresas 6
    M997001108 Fundamentos del marketing 6
    M997001109 Contabilidad financiera II 6
    M997001110 Comportamiento del consumidor 6
    M997001111 Pensamiento económico y social 6
    M997001112 Pensamiento Creativo 6
    Segundo Curso
    Código Asignatura Créditos
    M997001201 Derecho de la empresa 6
    M997001202 Dirección de personas 6
    M997001203 Contabilidad de costes 6
    M997001204 Análisis de operaciones financieras 6
    M997001205 Instrumentos de marketing 6
    M997001206 Comunicación corporativa 6
    M997001207 Operaciones societarias 6
    M997001208 Sistemas impositivos 6
    M997001209 Organización industrial 6
    M997001210 Estadística 6
    M997001211 Informática aplicada a la publicidad 6
    Tercer Curso
    Código Asignatura Créditos
    M997001301 Habilidades directivas 6
    M997001302 Econometría 6
    M997001303 Distribución comercial 6
    M997001304 Marketing de producto y marca 6
    M997001305 Marketing estratégico: "Marketing Factory" 6
    M997001306 Procesos de trabajo en agencias de publicidad 6
    M997001307 Ética 6
    M997001308 Marketing de precios 6
    M997001309 Técnicas de venta 6
    M997001310 Herramientas Creativas 6
    M997001311 Medios, soportes y formatos publicitarios 6
    M997001312 Publicidad en entornos digitales 6
    Cuarto Curso
    Código Asignatura Créditos
    M997001401 Investigación y técnicas de mercado 6
    M997001402 Comunicación comercial 6
    M997001403 Dirección de ventas 6
    M997001404 Nuevas Tendencias Estratégicas en la Red 6
    M997001405 Gestión estratégica de las relaciones públicas 6
    M997001406 Taller de Creación Integrada 6
    M997001407 Investigación y técnicas de mercado II 6
    M997001408 Simulación comercial 6
    M997001409 Marketing internacional 6
    M997001410 Fundamentos de la estrategia publicitaria 6
    M997001411 Investigación estratégica de medios y soportes 6
    M997001412 Gestión de eventos y protocolo empresarial 6
    Quinto Curso
    Código Asignatura Créditos
    M997001501 Estrategias integradoras 6
    M997001502 Distribución, producto y envase 6
    M997001503 Marketing directo y promocional 6
    M997001504 Gestión y planificación de cuentas 6
    M997001505 Identidad corporativa y desarrollo de marcas 6
    M997001506 Dirección de servicios al cliente 6
    M997001507 Laboratorio de estrategia publicitaria 6
    M997001508 Laboratorio de planificación de medios 6
    M997001509 Inglés del negocio publicitario 6
    M997001510 Comercio electrónico 6
    M997001511 Estrategia digital e interactiva 6
    Sexto Curso
    Código Asignatura Créditos
    M997001601 Prácticas externas I 6
    M997001602 Prácticas externas II 6
    M997001603 Proyecto fin de Grado 6
    Logotipo de Universidad Europea de Madrid

    “En la Universidad Europea de Madrid te ofrecemos formación internacional de vanguardia y siempre orientada al mundo profesional. Para que llegues a ser el profesional que quieres ser.

    Programa de estudios

    Curso 1º
    Código Materia ECTS tipo idioma
    9996001101 Estructura y Función del cuerpo humano 12 Básica ESP
    9996001101 Biología Celular y Tisular 6 Básica ESP
    9996001101 Biofísica 6 Básica ESP
    9996001101 Terapias Físicas Básicas 6 Obligatoria ESP
    9996001101 Anatomía: Aparato Locomotor y Sistema Nervioso 6 Obligatoria ESP
    9996001101 CC Psicosociales Aplicadas-Habilidades Comunicac 6 Básica ESP
    9996001101 Terapia Manual Básica 12 Obligatoria ESP
    9996001101 Salud Pública. Ética y Deontología Profesional 6 Básica EN
    Curso 2º
    Código Materia ECTS tipo idioma
    9996001101 Estructura y Función del cuerpo humano 12 Básica ESP
    9996001101 Biología Celular y Tisular 6 Básica ESP
    9996001101 Biofísica 6 Básica ESP
    9996001101 Terapias Físicas Básicas 6 Obligatoria ESP
    9996001101 Anatomía: Aparato Locomotor y Sistema Nervioso 6 Obligatoria ESP
    9996001101 CC Psicosociales Aplicadas-Habilidades Comunicac 6 Básica ESP
    9996001101 Terapia Manual Básica 12 Obligatoria ESP
    9996001101 Salud Pública. Ética y Deontología Profesional 6 Básica EN

    GARANTÍA DE CALIDAD

    La Universidad Europea cuenta con un amplio abanico de reconocimientos que avalan su calidad académica. En concreto, cuenta con algunos de los siguientes prestigiosos galardones, como por ejemplo: el Sello de Excelencia Europea 500+, Quali-cert o Madrid Excelente.
    En el rating internacional de acreditación QS Stars, la Universidad Europea ha obtenido un total de cuatro estrellas sobre cinco en el rating internacional de acreditación de la calidad universitaria ‘QS Stars’. Este sistema de acreditación externo determina el nivel de excelencia alcanzado por las universidades en varias áreas. La Universidad Europea ha conseguido la máxima puntuación de cinco estrellas en Empleabilidad, Docencia, Instalaciones y Responsabilidad Social del rating.

    Calidad 2012

    *Estos reconocimientos han sido otorgados a la Universidad Europea de Madrid.

    CALIDAD E INNOVACIÓN EN EL SIGLO XXI

    La innovación es el eje a partir del cual se diseña la oferta formativa de la Universidad con el propósito de adaptarla a las necesidades y expectativas de los estudiantes. Además, la innovación se integra en el desarrollo de todo el proceso de aprendizaje de la Universidad, aplicando nuevas tecnologías y metodologías docentes en el aula.

    Cada estudiante cuenta con un mentor personal que realiza el acompañamiento del estudiante para el desarrollo progresivo de su inteligencia emocional y de determinadas competencias transversales que serán necesarias en el desarrollo de la práctica profesional.

    SISTEMA DE GARANTÍA DE CALIDAD (SGIC)

    La Universidad Europea ha diseñado su Sistema de Garantía Interna de Calidad acorde con las directrices de la Agencia Nacional de Evaluación de la Calidad y Acreditación (ANECA), como base estructural para garantizar la calidad de las nuevas titulaciones oficiales según las directrices de calidad del Espacio Europeo de Educación Superior (EEES) y la Ley Orgánica 4/2007, de 12 de abril, por la que se modifica la Ley Orgánica 6/2001, de 21 de diciembre, de Universidades.

    Sistema de Garantía de Calidad (SGIC)

    LÍDERES EN I+D+I

    La excelencia en investigación es parte del compromiso que en la Universidad Europea hemos adquirido con la sociedad. Investigamos con el fin de generar conocimiento transferible y así contribuir al desarrollo y el progreso social. Disponemos de cuatro Centros de Excelencia de Investigación, que potencian la creación de sinergias entre los grupos de investigación dando lugar a alianzas con otras instituciones y empresas nacionales e internacionales.

    DEFENSOR DEL ESTUDIANTE

    La Universidad cuenta con un avanzado Servicio de Atención al Estudiante que permite reducir los tiempos de espera de los estudiantes en cuanto a información solicitada así como para la rápida tramitación y solución de las instancias generales que pueda haber presentado.
    Visita el enlace a las instancias generales para cada uno de nuestros campus:

    Además, todos los estudiantes cuentan con el Defensor del Estudiante para la tutela de los derechos de los estudiantes dentro del ámbito docente y administrativo de la Universidad.

    Visita el portal del Defensor del Estudiante para cada uno de nuestros campus:

    International Outlook

    Enjoy some of the advantages that position us as a university with a clearly international focus:choose among double degrees with many international universities, benefit from an Erasmus scholarship, study totally or partially in English or take your internship abroad.

    We are part of the prestigious Laureate international network, the leader in further education, serving more than 850,000 students in 30 countries and over 80 institutions worldwide.

    Cutting Edge Professional Facilities

    At the Universidad Europea our priority is learning with an eminently practical approach. Our Madrid, Valencia and Canary Islands campuses offer you the best facilities for putting your knowledge into practice, in the most fully equipped laboratories and using the latest technologies, before joining the career world. Likewise, in the university clinics, students of the School of Biomedical Sciences and the School of Health Sciences can develop their practical learning in contact with the professional world.

    Guarantee of Quality

    Our hard work and constant dedication to academic excellence have been recognized by many of the most prestigious quality certificates, such as: EFQM 400+ “European Excellence”, Quali-cert, and Madrid Excelente.

    Calidad 2012

    *These marks of recognition were granted to Universidad Europea de Madrid.

    Leaders in R&D&I

    At the Universidad Europea excellence in research is part of our commitment to society. We research to generate transferable knowledge and thus contribute to social development and progress. To do this, we have five Centers of Excellence for Research which organize all our research activity in each line (projects, training programs, scientific forums, dissertations, scientific dissemination, etc.). These enhance the creation of synergies among research groups both in the University and outside, leading to alliances with other institutions and companies in Spain and abroad.

    Academic, Human and Social Education

    Students at the Universidad Europea have an important added value in their professional preparation. In addition to developing the technique, the knowledge and the praxis necessary for your future profession, you are trained in a series of essential competencies to excel both on the personal and the professional plane. We will work with you on skills such as conflict resolution, leadership capacity or teamwork, emotional intelligence, creativity, innovation, critical spirit, entrepreneurship and communication skills.

    Personalized Teaching

    The philosophy of placing students into small groups (an average of 1 professor for every 23 students), the excellent students program and the presence, from the first day, of one advisor per student enable and encourage the motivation of each student and the development of their full potential.

    Our Academic Advising Program (PAT) follows the coaching and mentoring model and is designed to help you focus on your profession from the start, until you join the world of work.

    Faculty Connected to the Professional World

    Our faculty have teaching, professional and research experience which will enrich your theoretical and practical training. They come from the most prestigious companies and institutions and teach the latest courses of study, focused on the professional world.

    They are an essential asset for making our students highly competitive. Furthermore, we design Teaching Plans, which, amongst other aspects place particular emphasis on academic and effective student monitoring throughout their university experience.

    Committed to the Environment

    At the Universidad Europea we have awareness-raising programs, national and international volunteer groups, groups in defense of human rights, or to promote alternative forms of consumption. We encourage our faculty to include these as social content in degree courses through the Curricular Sustainability Program.

    Develop Your Entrepreneurial Spirit

    At the Universidad Europea we foster entrepreneurship among our students through different workshops, prizes and activities. Examples include the Specific Plan to Develop the Entrepreneurial Spirit (900 students have joined so far) or the Annual Young Social Entrepreneurs Awards, in collaboration with the International Youth Foundation. We support young people who devote themselves to creating a more sustainable world through real action projects.

    Connect to the world of work

    Join the professional world at 4 levels:

    • In the classroom
    • In laboratories and workshops
    • Through practical work on campus
    • In companies

    As a student at the Universidad Europea you will be prepared from the very beginning to successfully embrace your future profession. Practical classes in laboratories and workshops equipped with the most advanced technology, our own facilities and clinics for practical work in a real and 100% professional setting.Also, the Career and Placement Office (GOE) will advise you and offer internships in top companies in Spain and abroad to help you find your first job.

    CAREER AND PLACEMENT OFFICE (GOE)

    The GOE will bring you closer to the world of work, facilitating your access to internships and jobs in Spanish and international organizations. Through a simple online application, you can keep up to date on the latest offers. We also guide and advise you on creating your own business, and offer other activities, such as professional events with the participation of companies such as France Telecom-Orange, Airbus Spain, Antena 3 and Renault Spain.

    OUR EMPLOYABILITY INDICES

    An innovative, international training that is adapted to the reality of work ensures highly qualified preparation, which favors student employability. The employability rate of Universidad Europea graduates is much higher than that of today's professional market. 90% of Universidad Europea graduates find work in the first year after finishing their studies; 69% in the first 6 months.

    INTERNATIONAL EXPERIENCE

    The Universidad Europea offers you over 282 exchange agreements, 11 programs 100% in English and 254 courses offered in English. More than 40 countries offering internship programs. Also, at your university campus, you can enjoy events, international lectures by the most outstanding professionals of their sector, courses, seminars and many more activities.

    JOIN THE ALUMNI ASSOCIATION

    Our commitment to you does not end when you graduate. Alumni is a support system to help our graduates continue growing professionally. When you obtain your Bachelor's Degree from the Universidad Europea you can take part in activities such as lifelong learning networking, segmented job offers, advisory for entrepreneurship, current affairs and benefits for members.

    ADMISSIONS

    The admissions process to study a Bachelor's Degree at the Universidad Europea is via a few simple steps, which basically consist of submitting certain documentation, taking an entry exam and conclude with formalization of enrollment.

    Download de Admission Form

    FINANCIAL AID

    At the Universidad Europea de Madrid we have a full system of financial aid available to you to help you pay for your education. Some examples are:

    • Flexibility in payments
    • Monthly installments
    • Help for prompt payment
    • Aid for continuing studies
    • Aid for simultaneous studies
    • Aid for having a family member at the Universidad Europea

    Funding

    The Universidad Europea has signed several agreements with banks to help you pay for your studies.

    Grants and scholarships

    In 2012-13, more than 1,100 grants and scholarships worth over 5 million euros were awarded to students of the Universidad Europea.

    Grants and scholarships from the European Career College of Madrid

    Official grants and scholarships from the Ministry of Education

    Talented, Outstanding People Program (TOP Program),

    CONSULT THE FULL FINANCIAL AID PROGRAM AT THE UNIVERSIDAD EUROPEA VISIT THE CAMPUS or call us on 902 23 23 50

    Do you want more information?

    +34 91 740 72 72